Analytics services
We form a close-knit team of specialists with many years of experience combining advanced analytical and marketing competencies and a deep understanding of business challenges and needs. All of this allows us to not only provide valuable and reliable data, but also useful insights to help our customers make key business decisions.
We offer ANALYTICS services that include:
- Analysis of users’ behaviour on the website
- Preparation of the analytical environment
- User segmentation using the RFM methodology
- Optimization of promotional efforts based on attribution models
- Development of analytical dashboards
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Preparation of the analytical environment
Audit of the current solution
Development of correct tagging of user behavior on the website
Development of a reporting environmentRead more
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RFM SEGMENTATION (Recency, Frequency, Monetary)
User segmentation using the RFM methodology
Analysis of differences in user behavior across segments
Optimization of traffic sources by segments
Analysis of user flow between segmentsRead more
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Attribution
Optimization of promotional efforts based on attribution models enabling:
Tagging of advertising activities
Analysis of customer journeys
Assessment of the effectiveness of marketing effortsRead more
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Development of management analytical dashboards
Ongoing analysis of effectiveness
Analysis of anomalies in results
Presentation of results over timeRead more
Tools We Use
