• 19.11.2019 r. Irena Zobniow

    Online Store Product Card Optimization

    Running an online store entails constant work on its optimization in terms of search engines. As a result, we are able to ensure an appropriate ‘shape’ of our website which will be rewarded by search engine robots in the form of higher positions in search results. Online store optimization pertains to both the page code […]


  • 28.10.2019 r. Irena Zobniow

    Google Introduces BERT Update – Improved Search for Conversational Queries

    October 25 will be a day we will remember for a long time. Google introduced the BERT update, the aim of which is to improve search results for users using more natural speech, conversational queries. As Google states on their blog “(..) when it comes to ranking results, BERT will help Search better understand one […]


  • 08.10.2019 r. Irena Zobniow

    The Best Technical SEO Tools

    SEO Tool Guide For Every Expert! Technical SEO is one of the most difficult aspects of SEO and most specialists are not big fans of it. Nevertheless, it is essential and for this reason, there are many tools that can help you with it. They cover a wide spectrum of purposes from identifying issues with […]


  • 01.10.2019 r. Irena Zobniow

    Best SEO Tips For Your Business in Q4 2019

    We have the last, most lucrative quarter of the year ahead of us. For online marketers, store or website owners, this means more work to achieve pre-determined annual KPIs. For many of us, this will also be an opportunity to take advantage of upcoming opportunities, holidays and events to increase profits from their online activities […]


  • 28.08.2019 r. Irena Zobniow

    How to Build a Valuable Category Tree on a Webpage

    We can see menus, i.e. categories that make it easier for the user to navigate the site on practically every web page. However, not only users use the category structure, but also search engine bots. Building a valuable category tree that is user-friendly and search engine friendly requires appropriate preparation and planning. We should start […]


  • 21.08.2019 r. Irena Zobniow

    SEO Keyword Research – Best Practices You Should Know

    Keyword research and key phrases are still an extremely important element of SEO. However, their roles and usage techniques are constantly changing. When I started my adventure with SEO about 10 years ago, then it was en vogue to stuff keywords everywhere on the page, wherever you could add them: content, metadata, footer, not taking […]


  • 31.07.2019 r. Irena Zobniow

    How to Optimize Your Website for Voice Search And Why You Should

    Search engines are making us lazier and lazier. We more often choose to check everything online rather than use dictionaries, encyclopedias or ask somebody face-to-face. In fact, this might actually weaken our soft skills, including communication. Search engines are understanding us and our intentions better and better. As a result, we have started to create […]


  • 12.07.2019 r. Irena Zobniow

    When Will SEO Actions Bring Effects?

    Estimating SEO effects is a difficult task and involves significant risk of error. These results are influenced by many factors, often independent of the SEO agency and only an experienced specialist is able to estimate how quickly a given SEO strategy can result in measurable results. When will SEO actions bring effects? This question, which […]