How to Build a Valuable Category Tree on a Webpage
We can see menus, i.e. categories that make it easier for the user to navigate the site on practically every web page. However, not only users use the category structure, but also search engine bots. Building a valuable category tree that is user-friendly and search engine friendly requires appropriate preparation and planning. We should start […]
SEO Keyword Research – Best Practices You Should Know
Keyword research and key phrases are still an extremely important element of SEO. However, their roles and usage techniques are constantly changing. When I started my adventure with SEO about 10 years ago, then it was en vogue to stuff keywords everywhere on the page, wherever you could add them: content, metadata, footer, not taking […]
How to Optimize Your Website for Voice Search And Why You Should
Search engines are making us lazier and lazier. We more often choose to check everything online rather than use dictionaries, encyclopedias or ask somebody face-to-face. In fact, this might actually weaken our soft skills, including communication. Search engines are understanding us and our intentions better and better. As a result, we have started to create […]
When Will SEO Actions Bring Effects?
Estimating SEO effects is a difficult task and involves significant risk of error. These results are influenced by many factors, often independent of the SEO agency and only an experienced specialist is able to estimate how quickly a given SEO strategy can result in measurable results. When will SEO actions bring effects? This question, which […]