Search engines are making us lazier and lazier. We more often choose to check everything online rather than use dictionaries, encyclopedias or ask somebody face-to-face. In fact, this might actually weaken our soft skills, including communication. Search engines are understanding us and our intentions better and better. As a result, we have started to create full sentences as search queries instead of short keywords. Above all, we have begun to use voice search more, letting rest our fingers.
Google search has become our life advisor in many aspects. We ask it for “the best food near me”, “the cheapest smartphone”, “where to buy medicines”, or even more complicated questions, including ones regarding a medical diagnosis. If we need or want to know something, we just ask Google. That is why website owners need to adapt more to this shift in our behavior online. They need to put more effort into creating high-quality content that meets users’ needs and expectations. They also must be more flexible to meet the requirements of search engine algorithms. That is why we need to know more about how to optimize any website for voice search.
Let’s dig into it in this article! You will learn:
Voice search uses speech recognition to understand a query that a user has made. Then, it tries to find out answers online and show them to a user in search results. This usually directs users to a website if they are searching on a mobile device. Using smart speakers and voice assistants, it is more likely that they will read out the information that answers the question best.
I think voice search will be growing really fast in the nearest future. Voice assistants are already being used more frequently. The global market of voice search increased by 187% last year, according to Canalys research. And this trend will persist, especially in China, because around 52% of all voice queries come from there. Moreover, business analytics say that by 2024, the entire voice search market will be worth around $ 30 billion. That is a big cake to share. That is why you should focus on voice search and optimize your website for it in order to be ahead of your competition.
Follow my tips to optimize your website for voice search and drive more organic traffic to your site! Of course, this does not mean that we do not care about SEO basics like domain authority or high-quality content. We just add more aspects that matter more for voice search.
Let’s take a closer look at what we can do!
That is one of the most important factors that can help optimize your website for voice search. If your page is loading slowly, you will not get any results for voice search queries. Users will not usually wait until your website loads. They will leave it to find another result that loads faster, not necessarily a better one. That is why you need to check your page speed, especially for your website’s mobile version. You can check it here or find other online tools.
You should optimize the content on your website with question keyphrases like “What is the best meal”, “Where is the best bakery”, “How to find the best matcha”, “how do I use voice search”, etc. Put the phrases in the headers. Create particular topics as separate subpages, that is how every tip or piece of information is easy to find, read and comprehend. You need to take care of high-quality data and information, so it can be displayed in a featured snippet in search engines.
Conversational keywords are crucial for voice search. Take a look at several examples:
Focus on key phrases like these above. Think of questions that are natural for people as they speak and look for the answer using voice search. One of the finest solutions that allow you to include all of these key phrases is to create an FAQ for your website.
How-to structured data is “an instruction that explains how to achieve a result by performing a sequence of steps.” You can use it to markup content that comes in a how-to form, but that is not a recipe. Google has confirmed many times that structured data is beneficial for your search engine ranks. You should use Google’s How-to structured data for the content of your questions. Optimize your content with step-by-step instructions, bullet lists, and images.
Create Google My Business for your website, especially if you operate locally. Optimize it with data to make your website more visible for local queries. When people use voice search, they often expect results for local queries like “Where is the nearest gas station” or “Where is a pharmacy near me”. If you provide information like contact details, office hours and your business address, both your website and Google My Business will have better chances to rank high for local queries. Moreover, you can encourage users to leave a review. If you get more positive reviews, your business will seem more reliable and trustworthy, and this is highly appreciated by Google.
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Run the tests with voice search and check if your website is shown on demanded queries. If you do not see your website in voice search results, take a closer look at the results that are presented. Analyze them thoroughly and optimize your website better. This is an ongoing process and there is always room for improvement. Your website has to be well-optimized to be ranked in voice search results. Try to run a detailed technical audit if you have trouble with noticing what should still be improved. If you eliminate all the errors, your chances to rank high in voice search will increase.
Looking at the growth of voice search and the development of home assistants that use it, I can definitely say that voice search is the future. And that is both good and bad for marketers, SEO experts, and website owners. It is good for those who want to be ahead of their competition and who have already started to optimize their websites for voice search. It is bad for those, who do not know how to do it or are ignoring this trend. Your SEO strategy must include voice search nowadays if you want your business to thrive. This is hard work that needs a lot of your attention and knowledge, but voice search optimization also makes your content more user-friendly. It needs to meet users’ needs, therefore it is better and hopefully, created with a lot of thought.