Let’s take a look at the second part of our statistics update and July seasonality trends! Apart from the stats, we would like to share our insights and tips with you. As you know SEO effects are never stable, because there are many factors that influence them. We need to continuously work to achieve better results. That is why some worse results may occur and we are not afraid to share them! We treat them as the motivation to further work! Of course, we are always happy when we can see that some numbers have increased as well!
We will present some insights on seasonality trends as well and what you can do to optimize your website better according to them!
Without any further ado, let’s see our July statistics and seasonality trends!
In July, we managed to generate 941,900 organic sessions for our clients and acquire 486,441 users. As you can see, we gathered more traffic and won more users than a month ago (829,554 organic sessions, 436,702 users). You can compare our results in June’s update!
The average bounce rate is 27.38%. It is a bit more than in June when it was 23.84%. One of our clients obtained the lowest bounce rate and it was 1.1%. The client’s service offers interesting seasonal content that is now at the top peak of interests.
In July, the average time spent on our clients’ websites was 3:53 minutes. This is a bit less than in the last month, however, this metric is still the same for our e-commerce clients. The change is due to a new client with whom we have just started cooperating.
In July, the average number of pages per session was 5.17. So this was a bit smaller than in July. We have recorded higher-than-average rates by e-commerce websites, especially those offering seasonal products. Which naturally generates not only higher traffic at this time of year but also more qualitative visits.
July is the peak of the holiday season. For some companies, this means a large increase in interest in customers’ products or services, for others – a very slow season. Take a look at July seasonality trends!
In August, increased traffic will be felt by, among others, those who offer health insurance for students (due to the beginning of the academic year), as well as an e-commerce offering summer sales. Culinary service owners will certainly notice a great interest in recipes related to tomatoes, for which the season is now underway!
If you are the owner of a website publishing job offers in the USA, now get ready for the increased demand for seasonal work in the months between September and November. Now is also the last moment to prepare your website, especially e-commerce, for the boom on the occasion of two events: Halloween and Black Friday.
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Next month, we’ll provide specific tips to help you increase your site’s potential before Black Friday!
If we want to achieve satisfactory SEO effects in the form of growing organic traffic, it is worth preparing in advance for events that can have a positive impact on our business, products and services offered. SEO needs time, but if we approach it with patience and meticulousness, success will come at the right time. We hope that our short tips and tricks will be an inspiration and motivation for you to better prepare your website in terms of seasonality.