SEO Know how

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A

Above the Fold

Ad Audience

Ad Banner

Ad Blocker

Ad Click

Ad Creative Pixel

Ad Download

Ad Exchange

Ad Impression

Ad Inventory

Ad Network

Ad Recall

Ad Request

Ad Server

Ad Space

Ad Tag

Ad Targeting

Ad Transfers

Ad View

Address

Adware

Affiliate Marketing

Affinity (index)

Affinity Marketing

Aida

Algorithm

Algorithm Change

Alt Attribute (Alternative Text Attribute)

Alternate Text

Analytics

Anchor Text

API

Applet

Apps

AR (Augmented Reality)

Artifacting

Aspect Ratio

Assets

Attribute

Attribution

Audience

Audience measurement

Audience Targeting

Authority

B

B2B (Business to Business)

B2C (Business to Consumer)

Backlink

Bandwidth

Banner

Banner Blindness

Barter

Beacon

Behavioral Targeting

Below the Fold

Beta

Bit Rate

Black Hat SEO

Blog

Bot

Bounce (e-mail)

Bounce Rate

Brand Awareness

Brand Metrics

Branded Keyword

Breadcrumb Navigation

Brief

Broken Link

Browser

Buffering

Bumper Ad

Button

C

Cache

Cached Page

Caching

Campaign

Canonical Tag

Canonical URL

Capping

Card Sorting

Chat

Click

Click Fraud

Click-Through Rate (CTR)

Click-Through

Click-Tracking

Click & Collect

Cloaking

Cloud

CMS (Content Management System)

Codec

Companion Ad

Connected TV

Content (site/page)

Content Integration

Content Marketing

Contextual Ads

Contextual Targeting

Control Group

Conversion

Conversion Pixel

Conversion Rate

Conversion Rate Optimization (CRO)

Cookie

Cookie Buster

Cookie Matching

Core Web Vitals

Cost per Action (CPA)

Cost per Click (CPC)

Cost per Completed View (CPCV)

Cost per Customer (CPC)

Cost per Download (CPD)

Cost per Engagement (CPE)

Cost per Install (Action) (CPI)

Cost per Lead (CPL)

Cost per Order (CPO)

Cost per Sale (CPS)

Cost per Mile (Thousand) (CPM)

Crawl Bloat

Crawl Budget

Crawl Error

Crawler (Web Crawler)

Crawling

Creative Retargeting

CRM (Customer Relationship Management)

Cross-Device Targeting

Crowdsourcing

CSS (Cascading Style Sheet)

CTOR (Click to Open Rate)

Customer Journey

D

Data Management Platform

Dayparting

De-Index

Deal ID

Demand Side Platform

Demographic Targeting

Demographics

Designated Market Area

Direct Response

Disavow

Display Advertising

Dofollow

Domain

Domain Authority (DA)

Domain Name

Duplicate Content

Dwell Rate

Dwell Time

Dynamic Ad Insertion

Dynamic IP Address

Dynamic Rotation

Dynamic URL

E

E-A-T (Expertise, Authoritativeness, Trustworthiness)

E-Commerce

E-mail Advertising

Editorial Link

Effective CPM

Electronic Commerce via Interactive Television

Encoding

Engagement Metrics

Event Trackers

Evergreen Content

Expandable Banners

Explicit Profile Data Targeting

Exposed Group

External Link

Eye-Tracking

F

FAQ

Featured Snippet

Findability

Firewall

First Party Data

Flash™

Flat Fee

Flighting

Floating Ads

Fold

Footer

Frame Rate

Frequency

FTP (File Transfer Protocol)

G

Geographic Information

Geographic Targeting

GIF (Graphic Interchange Format)

Google Analytics

Google Business Profile

Google Knowledge Panel

Google Penalty

Google RankBrain

Google Search Console

Google Trends

Googlebot

GUI (Graphical User Interface)

GRP (Gross Rating Point)

GSM (Global System for Mobile)

Guerilla Marketing

Guest blogging

H

H1 Tag

HDTV (high-definition television)

Header Tags (H1, H2, H3, etc.)

Heuristic

Heuristic Evaluation

Homepage

Host

Hot Spot

Hotlists

Hreflang

HTML (HyperText Markup Language)

HTTP (HyperText Transfer Protocol)

HTTPS (HyperText Transfer Protocol Secure)

Hybrid Pricing

Hyperlink

Hypertext

I

IAB (Interactive Advertising Bureau)

Iframe

Image Map

Impression

In-Banner Video Ads

In-Page Video Ads

In-Stream Video Ads

In-Text Video Ads

Inbound Link (Backlink)

Index

Infographic

Instream

Intelligent Agent

Internal Link

Internal Page Impressions

Internet

Internet Protocol (IP)

Internet Service Provider (ISP)

Interstitial

Intranet

IoT (Internet of Things)

IP Address

J

Java

JavaScript (JS)

JPEG

K

Keyword (Phrase)

Keyword Cannibalization

Keyword Density

Keyword Ranking

Keyword Research

Keyword Stuffing

Keyword Targeting

KPI (Key Performance Indicator)

L

Lag

LAN (Local Area Network)

Landing Page

Latency

Latent Semantic Indexing (LSI)

Lead generation

Linear Video Ads

Link

Link Equity

Link Juice

Link Profile

Link Velocity

Link Building

Local SEO

Log File

Log File Analysis

Login

Long-Form Content

Long-Tail Keyword

Longtail

M

M-commerce

Mailing List

Manual Action

Media Mix

Meta Keywords

Meta Tags

Metadata

Microsites

Microblogging

Midroll

Mobile Optimization

Mobile-Friendliness

Mouseover

N

Native Advertising

Netiquette

NFC

NoFollow Link

Nolndex

Non-linear Video Ads

Non-registered User

Nosnippet Tag

O

Off-Page SEO

Omnichannel

On-Demand

On-Page SEO

Open Auction (Open Marketplace)

Operating System

Opt-In

Opt-Out

Organic Search

Organic Traffic

Orphan Page

OTS (Opportunity to See)

Out of Home (OOH)

Outbound Link

Outbound Marketing

Overlay

P

Pace/Pacing

Page

Page Display

Page Impression

Page Speed

PageRank

Pageview

Paid Search

Pass Back

Pay-Per-Click (PPC)

Pay-Per-Impression (PPI)

Pay-Per-Lead (PPL)

Pay-Per-Sale (PPS)

PBN (Private Blog Network)

Peer-To-Peer (P2P)

Performance Metrics

Performance Pricing Model

Permission Marketing

Personalization

Personally Identifiable Information

PHP (Hypertext Preprocessor)

PIN (Personal Identification Number)

Plug-In

POEM (Paid, Owned, Earned Media)

Point of Purchase

Pop-Up Ad

Portable Document Format (PDF)

Portal

Postroll

Preferred Deal

Preroll

Price Floors

Privacy Policy

Private Marketplace (Private Auction)

Programmatic

Programmatic Direct

Q

Quality Score

Query

R

RankBrain

Ranking Factor

Rate Card

Reach

Real-Time

Reciprocal Links

Redirect

Referral Link

Referral Traffic

Referring Domain

Relevance

Repeat Visitor

Reputation Management

Request for Proposal

Responsive Design

Responsive Web Design (RWD)

Return on Ad Spend (ROAS)

Return on Investment (ROI)

Rich Media

Rich Snippet

Robots.txt

RON (Run-of-Network)

ROPO

ROS (Run-of-Site)

RSS

RTB

S

Schema Markup

Screen Scrapping

Scripts

SDK (Software Development Kit)

Search Engine

Search Engine Results Page (SERP)

Search Intent

Search Query

Search Targeting

Search Volume

Second Party Data

Secure Sockets Layer (SSL)

Segment

Sell Side Platform

Semantic Targeting

SEO (Search Engine Optimization)

SEO Audit

SEO Copywriting

Sequence Position

SERP Features (Search Engine Results Page Features)

Server

Session

Share of Voice

Showrooming

Site Retargeting

Site-Centric Measurement

Site/Page/Position Transparency

Sitelinks

Sitemap

Skyscraper

SMS (Short Message Service)

SMTP (Single Mail Protocol Transfer)

Social Marketing

Social Marketing

Social Media Listening

Social Network

Social Signal

Spam

Spam Filter

Spider (Web Spider or Web Crawler)

Sponsor

Sponsored Content

Sponsorship

Spyware

SSL Certificate

Status Codes

Stop Word

Streaming

Structured Data

Subdirectory

Subdomain

T

T-commerce

Tags

Target Audience

TCP/IP

Technical SEO

Thin Content

Third Data Party

Third Party Ad Server

Time on Page

Title Tag

Top-Level Domain (TLD)

Traffic

Transfer

Transport Layer Security (TLS)

Tree Testing

TrustRank

U

UGC

UMTS (Universal Mobile Telecommunications System)

Unduplicated Audience

Unique Browser

Unique Cookie

Unique Device

Upload

URL (Uniform Resource Locator)

URL Parameter

URL Slug

URL Structure

URL Tagging

User Centric Measurement

User Experience (UX)

User-Generated Content (UGC)

UU (Unique User, Unique Visitor)

V

Video Ad

View-Through

Viewability

Viewer

Viral Marketing

Virtual World

Visibility

Visit

Visit Duration

Visitor

Voice Search

W

W3C

Web 2.0

Web Beacon

Webcasting

Website Migration

Website Structure

Wereables

White Hat SEO

Wi-Fi

Widget

WordPress

WWW

X

X-Robots Tag

XML Sitemap

Y

Your Money or Your Life (YMYL)

Z

ZMOT