{"id":11246,"date":"2026-08-03T08:08:34","date_gmt":"2026-08-03T08:08:34","guid":{"rendered":"https:\/\/insightland.org\/?post_type=case-study&#038;p=11246"},"modified":"2026-08-03T08:13:13","modified_gmt":"2026-08-03T08:13:13","slug":"thegloow-com","status":"publish","type":"case-study","link":"https:\/\/insightland.org\/pl\/case-study\/thegloow-com\/","title":{"rendered":"THEGLOOW.COM: od 17 do 83 fraz w TOP 3 w trzy miesi\u0105ce"},"content":{"rendered":"<section class=\"basic-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--none block-pt--small\">\n\t\t\t\t<style>.basic-container{width:100%;position:relative;overflow:hidden}.basic-container__background{position:absolute;z-index:0;top:0;right:0;bottom:0;left:0}.basic-container__background img{width:100%;height:100%;object-fit:cover}.basic-container__content{max-width:100%;padding:0 var(--wp--preset--spacing--small);position:relative;z-index:1}@media(min-width: 1200px){.basic-container__content{padding:0}}.basic-container.container-size .basic-container__content{width:100%;max-width:960px;margin:0 auto}.basic-container.container-size-lg .basic-container__content{width:100%;max-width:1080px;margin:0 auto}.basic-container.container-size-sm .basic-container__content{width:100%;max-width:720px;margin:0 auto}.basic-container.container-size-full .basic-container__content{width:100%;max-width:100%;padding:0;margin:0 auto}\n<\/style>\n\t\t\t\t\t<div class=\"basic-container__content container\">\n\t\t<div class=\"acf-innerblocks-container\">\n\n<h1 class=\"wp-block-heading is-style-default\" style=\"margin-bottom:var(--wp--preset--spacing--large)\">THEGLOOW.COM: od 17 do 83 fraz w TOP 3 w trzy miesi\u0105ce<\/h1>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\t\t\t\t<style>p.is-style-uppercase{text-transform:uppercase}p.is-style-preheading{margin-bottom:var(--wp--preset--spacing--small);font-size:clamp(.875rem,2vw,1.125rem);font-weight:500;line-height:clamp(1.05rem,2vw,1.35rem);color:var(--wp--preset--color--dark-800);letter-spacing:.05rem;text-transform:uppercase}p.is-style-subheading{margin-bottom:1.5rem;font-weight:800;color:var(--wp--preset--color--primary);letter-spacing:0.075rem;text-transform:uppercase;font-size:1rem;line-height:1.5}p.is-style-leadparagraph{font-weight:700;font-size:1rem;line-height:1.5}@media(min-width: 768px){p.is-style-leadparagraph{font-size:1.125rem;line-height:1.5}}.block-theme--dark p.is-style-preheading{color:var(--wp--preset--color--light)}\n<\/style>\n\t\t\t\t\n<p class=\"has-xxxl-font-size\" style=\"margin-bottom:var(--wp--preset--spacing--huge)\">Dzi\u0119ki wykluczeniu z indeksu Google angloj\u0119zycznych stron sklepu i koncentruj\u0105c dzia\u0142ania SEO na Polsce, pomogli\u015bmy THEGLOOW.COM pozyska\u0107 lepiej dopasowany ruch organiczny, przekroczy\u0107 za\u0142o\u017cone cele dotycz\u0105ce pozycji oraz osi\u0105gn\u0105\u0107 ponad 100 klikni\u0119\u0107 organicznych dziennie.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--default block-pt--none\">\n\t\t\t\t<style>.cs-basic-container__container{display:flex;justify-content:space-between}@media(max-width: 991px){.cs-basic-container__container{flex-direction:column;gap:var(--wp--preset--spacing--xsmall)}}@media(min-width: 993px){.cs-basic-container__content{max-width:64.2857142857%}}\n<\/style>\n\t\t\t\t\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(01) Opis projektu<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading\" style=\"margin-right:0;margin-bottom:var(--wp--preset--spacing--large)\">Skupienie wzrostu organicznego na polskim rynku<\/h2>\n\n\n\n<p class=\"has-xxl-font-size\" style=\"margin-bottom:var(--wp--preset--spacing--large);font-style:normal;font-weight:500\">THEGLOOW.COM to sklep internetowy oferuj\u0105cy suplementy, kosmetyki i perfumy w oko\u0142o 600 kategoriach produktowych. Kiedy rozpoczynali\u015bmy wsp\u00f3\u0142prac\u0119, serwis dzia\u0142a\u0142 od o\u015bmiu miesi\u0119cy, ale tempo wzrostu organicznego spad\u0142o. Z wyj\u0105tkiem kr\u00f3tkiego okresu po uruchomieniu, w pierwszej dziesi\u0105tce wynik\u00f3w Google sklep rankowa\u0142 na mniej ni\u017c 300 fraz.<\/p>\n\n\n\t\t\t\t<style>\n<\/style>\n\t\t\t\t\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"823\" height=\"226\" src=\"https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-02.png\" alt=\"\" class=\"wp-image-11395\" srcset=\"https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-02.png 823w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-02-300x82.png 300w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-02-768x211.png 768w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-02-380x104.png 380w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-02-60x16.png 60w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-02-400x110.png 400w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-02-600x165.png 600w\" sizes=\"auto, (max-width: 823px) 100vw, 823px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sklep by\u0142 dost\u0119pny w j\u0119zyku polskim i angielskim. Przed podj\u0119ciem decyzji o dalszych dzia\u0142aniach sprawdzili\u015bmy, czy obie wersje j\u0119zykowe wspieraj\u0105 cele sprzeda\u017cowe firmy.<\/p>\n\n\n\n<p>Analiza wykaza\u0142a, \u017ce THEGLOOW.COM cz\u0119sto pojawia\u0142 si\u0119 w wynikach wyszukiwania poza Polsk\u0105, ale wy\u015bwietlenia rzadko prowadzi\u0142y do wej\u015b\u0107 na stron\u0119. Jednocze\u015bnie klienci zagraniczni odpowiadali za 20% przychod\u00f3w z ruchu organicznego. Wykluczenie angielskich stron bez wcze\u015bniejszego zbadania zachowa\u0144 u\u017cytkownik\u00f3w mog\u0142o wi\u0119c oznacza\u0107 utrat\u0119 cz\u0119\u015bci sprzeda\u017cy.<\/p>\n\n\n\n<p>Por\u00f3wnali\u015bmy widoczno\u015b\u0107, klikni\u0119cia, lokalizacj\u0119 u\u017cytkownik\u00f3w, j\u0119zyk oraz przychody. Dog\u0142\u0119bna analiza wskaza\u0142a kierunek dalszych dzia\u0142a\u0144. Skupili\u015bmy uwag\u0119 Google na polskiej wersji sklepu, gdzie firma mia\u0142a wi\u0119ksze mo\u017cliwo\u015bci wzrostu. R\u00f3wnolegle obserwowali\u015bmy wp\u0142yw tej zmiany na wyniki sprzeda\u017cowe.<\/p>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"is-style-preheading\">KONTEKST<\/p>\n\n\n\n<div class=\"wp-block-custom-list-block custom-list-block\" style=\"margin-top:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-custom-text-list text-list-item left-text\">\n<p class=\"left-text\" style=\"font-size:20px\">Bran\u017ca<\/p>\n\n\n\n<p class=\"has-text-align-right right-text\" style=\"font-size:20px;font-style:normal;font-weight:500\">Beauty &amp; wellness, suplementy<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-custom-text-list text-list-item\">\n<p class=\"left-text\" style=\"font-size:20px\">Rynek<\/p>\n\n\n\n<p class=\"has-text-align-right right-text\" style=\"font-size:20px;font-style:normal;font-weight:500\">Polska<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-custom-text-list text-list-item\">\n<p class=\"left-text\" style=\"font-size:20px\">Model wsp\u00f3\u0142pracy<\/p>\n\n\n\n<p class=\"has-text-align-right right-text\" style=\"font-size:20px;font-style:normal;font-weight:500\">Wsp\u00f3\u0142praca d\u0142ugoterminowa<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-custom-text-list text-list-item\">\n<p class=\"left-text\" style=\"font-size:20px\">Us\u0142ugi<\/p>\n\n\n\n<p class=\"has-text-align-right right-text\" style=\"font-size:20px;font-style:normal;font-weight:500\"><a href=\"https:\/\/insightland.org\/pl\/uslugi\/seo\/\" data-type=\"service\" data-id=\"9723\">SEO<\/a>, <a href=\"https:\/\/insightland.org\/pl\/uslugi\/techniczne-seo\/\" data-type=\"service\" data-id=\"9725\">SEO Techniczne<\/a><\/p>\n<\/div>\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--default block-pt--none\">\n\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(02) Wyzwanie<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading is-style-h3-style\">Du\u017ca widoczno\u015b\u0107 na rynkach o ni\u017cszym potencjale sprzeda\u017cowym<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sklep wieloj\u0119zyczny mo\u017ce dociera\u0107 do klient\u00f3w w wielu krajach, ale wi\u0119ksza liczba wersji j\u0119zykowych sama w sobie nie poprawia wynik\u00f3w wyszukiwania.<\/p>\n\n\n\n<p>THEGLOOW.COM mia\u0142 du\u017c\u0105 widoczno\u015b\u0107 poza Polsk\u0105. Wielu u\u017cytkownik\u00f3w widzia\u0142o jego strony w Google, lecz niewielu w nie klika\u0142o. Niski wsp\u00f3\u0142czynnik klikalno\u015bci sugerowa\u0142, \u017ce sklep pojawia\u0142 si\u0119 przy zapytaniach niedopasowanych do g\u0142\u00f3wnej oferty, obszaru dostaw lub grupy odbiorc\u00f3w.<\/p>\n\n\n\n<p>Jednocze\u015bnie, Polska wersja mia\u0142a trudno\u015bci ze zdobywaniem wy\u017cszych pozycji. W czerwcu 2024 roku strona zajmowa\u0142a pozycje dla:<\/p>\n\n\n\t\t\t\t<style>ul,ol{counter-reset:item}ul.is-style-table-of-contents-style ol,ol.is-style-table-of-contents-style ol{padding:0;margin:0;list-style-type:none}ul.is-style-table-of-contents-style li,ol.is-style-table-of-contents-style li{counter-increment:item;margin-bottom:var(--wp--preset--spacing--6);font-size:var(--wp--preset--font-size--large)}ul.is-style-table-of-contents-style ol li,ol.is-style-table-of-contents-style ol li{display:flex;margin-bottom:.6em}ul.is-style-table-of-contents-style ol li:first-of-type,ol.is-style-table-of-contents-style ol li:first-of-type{margin-top:var(--wp--preset--spacing--6)}ul.is-style-table-of-contents-style ol li::before,ol.is-style-table-of-contents-style ol li::before{content:counters(item, \".\") \". \";padding-right:.6em}ul.is-style-table-of-contents-style ol>li ol>li:before,ol.is-style-table-of-contents-style ol>li ol>li:before{content:counters(item, \".\") \" \"}ul.is-style-checkmark-style,ul.is-style-checkmark-style-2,ol.is-style-checkmark-style,ol.is-style-checkmark-style-2{position:relative;list-style:none}ul.is-style-checkmark-style li,ul.is-style-checkmark-style-2 li,ol.is-style-checkmark-style li,ol.is-style-checkmark-style-2 li{position:relative;margin-bottom:var(--wp--preset--spacing--xsmall)}ul.is-style-checkmark-style li::before,ul.is-style-checkmark-style-2 li::before,ol.is-style-checkmark-style li::before,ol.is-style-checkmark-style-2 li::before{content:\"\";width:24px;height:24px;position:absolute;left:-2.125rem;border-radius:100%;background-color:#eafcef;background-image:url(https:\/\/insightland.org\/app\/themes\/insightland\/assets\/images..\/..\/..\/assets\/images\/svg\/checkmark.svg);background-repeat:no-repeat;background-position:center;background-size:12px}ul.is-style-checkmark-style-2,ol.is-style-checkmark-style-2{margin-left:1.5rem}ul.is-style-checkmark-style-2 li::before,ol.is-style-checkmark-style-2 li::before{left:-1.8125rem;top:2px;background-image:url(https:\/\/insightland.org\/app\/themes\/insightland\/assets\/images..\/..\/..\/assets\/images\/svg\/checkmark-dark.svg);background-color:rgba(0,0,0,0)}ul.is-style-square-style,ol.is-style-square-style{margin-left:1rem;list-style:none}ul.is-style-square-style li,ol.is-style-square-style li{position:relative;margin-bottom:0.5rem}ul.is-style-square-style li::before,ol.is-style-square-style li::before{content:\"\";width:6px;height:6px;position:absolute;top:calc(.5em + 1px);left:calc(-1rem + 1px);border-radius:2px;background-color:var(--wp--preset--color--dark-800)}\n<\/style>\n\t\t\t\t\n<ul class=\"wp-block-list\">\n<li><strong>17<\/strong> fraz w <strong>TOP 3<\/strong>,<\/li>\n\n\n\n<li><strong>191<\/strong> fraz w <strong>TOP 10<\/strong>,<\/li>\n\n\n\n<li><strong>2366<\/strong> fraz w <strong>TOP 50<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Obie wersje j\u0119zykowe konkurowa\u0142y r\u00f3wnie\u017c o uwag\u0119 Google. Wyszukiwarka analizowa\u0142a tysi\u0105ce polskich i angielskich adres\u00f3w stron produktowych oraz kategorii. Utrudnia\u0142o to skupienie jej uwagi na tre\u015bciach przygotowanych dla g\u0142\u00f3wnego rynku sklepu.<\/p>\n\n\n\n<p>Decyzja wi\u0105za\u0142a si\u0119 z ryzykiem biznesowym. Angielska wersja odpowiada\u0142a za 20% przychod\u00f3w organicznych, dlatego nie mogli\u015bmy wykluczy\u0107 jej z wynik\u00f3w wyszukiwania wy\u0142\u0105cznie na podstawie danych o widoczno\u015bci.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"823\" height=\"429\" src=\"https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-05.png\" alt=\"\" class=\"wp-image-11393\" srcset=\"https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-05.png 823w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-05-300x156.png 300w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-05-768x400.png 768w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-05-380x198.png 380w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-05-60x31.png 60w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-05-400x209.png 400w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-05-600x313.png 600w\" sizes=\"auto, (max-width: 823px) 100vw, 823px\" \/><\/figure>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--default block-pt--none\">\n\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(03) CEL<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading is-style-h3-style\">Wi\u0119cej dopasowanego ruchu organicznego z Polski<\/h2>\n\n\n\n<p>G\u0142\u00f3wnym celem by\u0142o przywr\u00f3cenie wzrostu organicznego i pozyskanie wi\u0119kszej liczby u\u017cytkownik\u00f3w z rynku o najwy\u017cszym potencjale sprzeda\u017cowym.<\/p>\n\n\n\n<p>Za\u0142o\u017cyli\u015bmy konkretne cele na okres trzech miesi\u0119cy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>podwoi\u0107 liczb\u0119 fraz<\/strong> w TOP 3, TOP 10 i TOP 50,<\/li>\n\n\n\n<li><strong>zwi\u0119kszy\u0107 liczb\u0119 klikni\u0119\u0107 organicznych<\/strong> do ponad 100 dziennie,<\/li>\n\n\n\n<li><strong>pozyskiwa\u0107 u\u017cytkownik\u00f3w<\/strong>, kt\u00f3rych lokalizacja i intencje wyszukiwania by\u0142y lepiej dopasowane do oferty sklepu,<\/li>\n\n\n\n<li><strong>wspiera\u0107 wzrost konwersji i przychod\u00f3w<\/strong> z bezp\u0142atnych wynik\u00f3w wyszukiwania.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"823\" height=\"226\" src=\"https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-01.png\" alt=\"\" class=\"wp-image-11396\" srcset=\"https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-01.png 823w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-01-300x82.png 300w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-01-768x211.png 768w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-01-380x104.png 380w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-01-60x16.png 60w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-01-400x110.png 400w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-01-600x165.png 600w\" sizes=\"auto, (max-width: 823px) 100vw, 823px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Liczy\u0142a si\u0119 zar\u00f3wno <strong>jako\u015b\u0107 ruchu jak i jego skala<\/strong>. Sama wi\u0119ksza liczba wizyt mia\u0142aby ograniczon\u0105 warto\u015b\u0107 biznesow\u0105, gdyby u\u017cytkownicy nadal pochodzili g\u0142\u00f3wnie z kraj\u00f3w, w kt\u00f3rych prawdopodobie\u0144stwo zakupu by\u0142o niewielkie.<\/p>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--small block-pt--none\">\n\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(04) ROZWI\u0104ZANIE<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading is-style-preheading is-style-h3-style\">Strategia, kt\u00f3ra przynios\u0142a wyniki<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading is-style-h4-style\">Wskazanie Google jasnego kierunku rynkowego<\/h3>\n\n\n\n<p>Wskazanie Google jasnego kierunku rynkowego<\/p>\n\n\n\n<p>Prace rozpocz\u0119li\u015bmy od analizy zachowania u\u017cytkownik\u00f3w z Polski i innych kraj\u00f3w.<\/p>\n\n\n\n<p>Sprawdzili\u015bmy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>kraje, w kt\u00f3rych THEGLOOW.COM pojawia\u0142 si\u0119 w Google,<\/li>\n\n\n\n<li>liczb\u0119 klikni\u0119\u0107 i wsp\u00f3\u0142czynnik klikalno\u015bci na poszczeg\u00f3lnych rynkach,<\/li>\n\n\n\n<li>preferencje j\u0119zykowe u\u017cytkownik\u00f3w,<\/li>\n\n\n\n<li>zachowanie u\u017cytkownik\u00f3w po wej\u015bciu na stron\u0119,<\/li>\n\n\n\n<li>przychody generowane przez klient\u00f3w z Polski i zagranicy.<\/li>\n<\/ul>\n\n\n\n<p>Dane pokaza\u0142y, \u017ce <strong>widoczno\u015b\u0107 poza Polsk\u0105 by\u0142a szeroka, ale cz\u0119sto nie przek\u0142ada\u0142a si\u0119 na ruch i sprzeda\u017c<\/strong>. Polski rynek oferowa\u0142 wi\u0119ksz\u0105 przestrze\u0144 do wzrostu i lepiej odpowiada\u0142 planom rozwoju firmy.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"823\" height=\"397\" src=\"https:\/\/insightland.org\/app\/uploads\/2026\/07\/ENG-GLOOW-03.png\" alt=\"\" class=\"wp-image-11262\" srcset=\"https:\/\/insightland.org\/app\/uploads\/2026\/07\/ENG-GLOOW-03.png 823w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/ENG-GLOOW-03-300x145.png 300w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/ENG-GLOOW-03-768x370.png 768w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/ENG-GLOOW-03-380x183.png 380w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/ENG-GLOOW-03-60x29.png 60w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/ENG-GLOOW-03-400x193.png 400w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/ENG-GLOOW-03-600x289.png 600w\" sizes=\"auto, (max-width: 823px) 100vw, 823px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Na tej podstawie <strong>zarekomendowali\u015bmy wykluczenie angielskich stron kategorii i produkt\u00f3w z indeksu Google<\/strong>.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading is-style-h4-style\">Co deindeksacja oznacza\u0142a dla sklepu<\/h3>\n\n\n\n<p>Angielska wersja sklepu nadal pozostawa\u0142a dost\u0119pna dla klient\u00f3w zagranicznych. Dodali\u015bmy tylko instrukcje informuj\u0105ce Google, \u017ce strony te nie powinny pojawia\u0107 si\u0119 w wynikach wyszukiwania.<\/p>\n\n\n\n<p>Pozwoli\u0142o to wyszukiwarce skoncentrowa\u0107 si\u0119 na polskich adresach URL i ograniczy\u0142o konkurencj\u0119 pomi\u0119dzy wersjami j\u0119zykowymi w obr\u0119bie tej samej domeny.<\/p>\n\n\n\n<p>Dedykowana wtyczka doda\u0142a dyrektyw\u0119 <em>noindex, follow<\/em> do angielskich stron kategorii i produkt\u00f3w. Google nadal m\u00f3g\u0142 przechodzi\u0107 przez znajduj\u0105ce si\u0119 na nich linki, ale same strony nie by\u0142y przeznaczone do wy\u015bwietlania w wynikach wyszukiwania.<\/p>\n\n\n\n<p>Proces rozpocz\u0105\u0142 si\u0119 w czerwcu 2024 roku. Widoczno\u015b\u0107 zacz\u0119\u0142a rosn\u0105\u0107 nied\u0142ugo p\u00f3\u017aniej, a od ko\u0144ca lipca tempo wzrostu wyra\u017anie przyspieszy\u0142o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-h4-style\">Porz\u0105dkowanie mapy witryny<\/h3>\n\n\n\n<p>Mapa witryny (ang. sitemap) to plik zawieraj\u0105cy list\u0119 stron, kt\u00f3re wyszukiwarki powinny odnale\u017a\u0107. Po dodaniu instrukcji wykluczaj\u0105cych angielskie adresy URL nadal znajdowa\u0142y si\u0119 w tym pliku, co wysy\u0142a\u0142o Google sprzeczne sygna\u0142y.<\/p>\n\n\n\n<p>PrestaShop nie dawa\u0142 \u0142atwej mo\u017cliwo\u015bci usuni\u0119cia du\u017cej grupy adres\u00f3w, dlatego wdro\u017cyli\u015bmy kolejn\u0105 wtyczk\u0119. Pozwoli\u0142a ona zbiorczo wykluczy\u0107 angielskie strony z mapy witryny.<\/p>\n\n\n\n<p>Po przetworzeniu nowych instrukcji przez Google zablokowali\u015bmy te adresy r\u00f3wnie\u017c w pliku robots.txt. Ograniczy\u0142o to zb\u0119dne wizyty robot\u00f3w wyszukiwarki i skierowa\u0142o ich uwag\u0119 na polsk\u0105 wersj\u0119 sklepu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-h4-style\">Koordynacja SEO i kampanii p\u0142atnych<\/h3>\n\n\n\n<p>Zablokowanie angielskich adres\u00f3w URL pocz\u0105tkowo wywo\u0142a\u0142o b\u0142\u0119dy w Google Merchant Center. Wsp\u00f3lnie z zespo\u0142em Performance sprawdzili\u015bmy wi\u0119c, czy angielskie strony produktowe by\u0142y wykorzystywane w kampaniach p\u0142atnych.<\/p>\n\n\n\n<p>Po potwierdzeniu, \u017ce nie by\u0142y potrzebne w kampaniach PPC ani w plikach produktowych, zako\u0144czyli\u015bmy zmiany w robots.txt bez zak\u0142\u00f3cania dzia\u0142a\u0144 reklamowych.<\/p>\n\n\n\n<p>Wsp\u00f3\u0142praca zespo\u0142\u00f3w zapobieg\u0142a sytuacji, w kt\u00f3rej optymalizacja jednego kana\u0142u powodowa\u0142aby problemy w drugim. Pozwoli\u0142a te\u017c prowadzi\u0107 dzia\u0142ania SEO i kampanie p\u0142atne wed\u0142ug tych samych priorytet\u00f3w rynkowych.<\/p>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--small block-pt--none\">\n\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(05) REZULTATY<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading is-style-h3-style\">Cele dotycz\u0105ce pozycji przekroczone w 3 miesi\u0105ce<\/h2>\n\n\n\n<p>Dzia\u0142ania przynios\u0142y wzrost we wszystkich monitorowanych grupach pozycji.<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-h4-style\">83 frazy w TOP 3<\/h3>\n\n\n\n<p>Liczba fraz znajduj\u0105cych si\u0119 w pierwszej tr\u00f3jce wynik\u00f3w Google wzros\u0142a z <strong>17 do 83<\/strong>.<\/p>\n\n\n\n<p>Pierwotny cel wynosi\u0142 34 frazy. Ko\u0144cowy wynik przekroczy\u0142 plan o 49 fraz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"823\" height=\"329\" src=\"https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-06.png\" alt=\"\" class=\"wp-image-11392\" srcset=\"https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-06.png 823w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-06-300x120.png 300w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-06-768x307.png 768w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-06-380x152.png 380w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-06-60x24.png 60w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-06-400x160.png 400w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-06-600x240.png 600w\" sizes=\"auto, (max-width: 823px) 100vw, 823px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading is-style-h4-style\">659 keywords in the top 10<\/h3>\n\n\n\n<p>659 fraz w TOP 10<\/p>\n\n\n\n<p>Liczba fraz znajduj\u0105cych si\u0119 na pierwszej stronie wynik\u00f3w wzros\u0142a ze <strong>191 do 659<\/strong>.<\/p>\n\n\n\n<p>Celem by\u0142o osi\u0105gni\u0119cie 382 fraz, dlatego strona zdoby\u0142a o 277 fraz w TOP 10 wi\u0119cej, ni\u017c zak\u0142adano.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"823\" height=\"329\" src=\"https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-07.png\" alt=\"\" class=\"wp-image-11391\" srcset=\"https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-07.png 823w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-07-300x120.png 300w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-07-768x307.png 768w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-07-380x152.png 380w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-07-60x24.png 60w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-07-400x160.png 400w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-07-600x240.png 600w\" sizes=\"auto, (max-width: 823px) 100vw, 823px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Dla firmy oznacza\u0142o to, \u017ce u\u017cytkownicy mogli znale\u017a\u0107 znacznie wi\u0119cej stron kategorii i produkt\u00f3w, zanim trafili do konkurencyjnych sklep\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-h4-style\">4619 fraz w TOP 50<\/h3>\n\n\n\n<p>Liczba fraz w TOP 50 wzros\u0142a z <strong>2366 do 4619<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"823\" height=\"329\" src=\"https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-08.png\" alt=\"\" class=\"wp-image-11390\" srcset=\"https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-08.png 823w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-08-300x120.png 300w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-08-768x307.png 768w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-08-380x152.png 380w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-08-60x24.png 60w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-08-400x160.png 400w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-08-600x240.png 600w\" sizes=\"auto, (max-width: 823px) 100vw, 823px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Zaplanowany wynik wynosi\u0142 4732 frazy. Do realizacji celu zabrak\u0142o 113 fraz, ale og\u00f3lna obecno\u015b\u0107 strony w wynikach wyszukiwania wzros\u0142a niemal dwukrotnie.<\/p>\n\n\n\n<p>Szersza widoczno\u015b\u0107 zwi\u0119kszy\u0142a szanse na dalsze wzrosty pozycji po zako\u0144czeniu pierwszego trzymiesi\u0119cznego okresu.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Ponad 100 klikni\u0119\u0107 organicznych dziennie<\/h3>\n\n\n\n<p>THEGLOOW.COM przekroczy\u0142 r\u00f3wnie\u017c cel zak\u0142adaj\u0105cy osi\u0105gni\u0119cie 100 klikni\u0119\u0107 dziennie z organicznych wynik\u00f3w wyszukiwania.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"823\" height=\"333\" src=\"https:\/\/insightland.org\/app\/uploads\/2026\/07\/ENG-GLOOW-9.png\" alt=\"\" class=\"wp-image-11257\" srcset=\"https:\/\/insightland.org\/app\/uploads\/2026\/07\/ENG-GLOOW-9.png 823w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/ENG-GLOOW-9-300x121.png 300w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/ENG-GLOOW-9-768x311.png 768w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/ENG-GLOOW-9-380x154.png 380w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/ENG-GLOOW-9-60x24.png 60w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/ENG-GLOOW-9-400x162.png 400w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/ENG-GLOOW-9-600x243.png 600w\" sizes=\"auto, (max-width: 823px) 100vw, 823px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Wzrost ruchu szed\u0142 w parze z lepszym dopasowaniem geograficznym. Google cz\u0119\u015bciej wy\u015bwietla\u0142 polskie strony sklepu, dzi\u0119ki czemu serwis dociera\u0142 do u\u017cytkownik\u00f3w lepiej pasuj\u0105cych do g\u0142\u00f3wnego profilu klienta i bardziej sk\u0142onnych do zakupu.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Lepsze wyniki sprzeda\u017cowe z ruchu organicznego<\/h3>\n\n\n\n<p>Wzrostowi pozycji i liczby klikni\u0119\u0107 towarzyszy\u0142y wi\u0119ksze zaanga\u017cowanie u\u017cytkownik\u00f3w, wi\u0119ksza liczba konwersji oraz wy\u017csze przychody z ruchu organicznego.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"823\" height=\"239\" src=\"https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-10.png\" alt=\"\" class=\"wp-image-11388\" srcset=\"https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-10.png 823w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-10-300x87.png 300w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-10-768x223.png 768w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-10-380x110.png 380w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-10-60x17.png 60w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-10-400x116.png 400w, https:\/\/insightland.org\/app\/uploads\/2026\/07\/PL-GLOOW-10-600x174.png 600w\" sizes=\"auto, (max-width: 823px) 100vw, 823px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Projekt pokaza\u0142, \u017ce <strong>ograniczenie liczby zaindeksowanych stron mo\u017ce wspiera\u0107 wzrost, gdy cz\u0119\u015b\u0107 z nich przyci\u0105ga ruch o niewielkim potencjale sprzeda\u017cowym<\/strong>. W przypadku THEGLOOW.COM w\u0119\u017csze ukierunkowanie geograficzne da\u0142o polskiej ofercie wi\u0119cej przestrzeni do konkurowania w setkach kategorii produktowych.<\/p>\n\n\n\n<p>W ci\u0105gu trzech miesi\u0119cy <strong>sklep przekroczy\u0142 dwa z trzech cel\u00f3w dotycz\u0105cych liczby fraz<\/strong>, osi\u0105gn\u0105\u0142 ponad <strong>100 klikni\u0119\u0107 organicznych dziennie <\/strong>i zwi\u0119kszy\u0142 udzia\u0142 bezp\u0142atnych wynik\u00f3w wyszukiwania w pozyskiwaniu klient\u00f3w.<\/p>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--small block-pt--none\">\n\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(06) OPINIA KLIENTA<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\t\t\t\t<style>.wp-block-quote{border-color:var(--wp--preset--color--secondary)}.wp-block-quote cite{color:var(--wp--preset--color--dark)}.wp-block-quote.is-style-default{font-size:1.125rem;line-height:1.5}.wp-block-quote.is-style-large p{margin-bottom:0.625rem}.wp-block-quote.is-style-large cite{color:var(--wp--preset--color--secondary)}\n<\/style>\n\t\t\t\t\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-large-font-size\">\u201eInsightland opracowa\u0142 \u015bwietn\u0105 strategi\u0119, kt\u00f3ra pozwoli\u0142a wykorzysta\u0107 potencja\u0142 naszej marki kosmetyk\u00f3w i suplement\u00f3w. Przynios\u0142a nam ona imponuj\u0105cy wzrost i popraw\u0119 widoczno\u015bci.\u201d<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-large-font-size\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;font-style:normal;font-weight:500\">Rafa\u0142 F\u0105fara<\/p>\n\n\n\n<p class=\"has-dark-500-color has-text-color has-link-color has-large-font-size wp-elements-5987ec620ac892d058389bc9d4d7a28a\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\"><em>Business Development Manager, THEGLOOW.COM<\/em><\/p>\n<\/div>\n<\/div>\n<\/blockquote>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"#calendly\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"275\" src=\"https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Lead-the-rankings-_-v1-1024x275.png\" alt=\"Baner z tekstem: \u201cWygrywaj w SERP. Kszta\u0142tuj wyniki w AI. Dowiedz si\u0119 , jak.\u201c Kliknij, by um\u00f3wi\u0107 darmow\u0105 konsultacj\u0119.\" class=\"wp-image-9769\" srcset=\"https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Lead-the-rankings-_-v1-1024x275.png 1024w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Lead-the-rankings-_-v1-300x81.png 300w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Lead-the-rankings-_-v1-768x207.png 768w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Lead-the-rankings-_-v1-1536x413.png 1536w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Lead-the-rankings-_-v1-380x102.png 380w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Lead-the-rankings-_-v1-60x16.png 60w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Lead-the-rankings-_-v1-400x108.png 400w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Lead-the-rankings-_-v1-600x161.png 600w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Lead-the-rankings-_-v1.png 1666w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--none block-pt--none\">\n\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\"><\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\"><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"feat-case-study block-theme--white container--normal block-pb--default block-pt--default\">\n\t\t\t\t\t<style>.feat-case-study__content{display:flex;align-items:flex-end;justify-content:space-between;gap:var(--wp--preset--spacing--small)}@media(max-width: 575px){.feat-case-study__content{flex-direction:column;align-items:flex-start;gap:2rem}}.feat-case-study__content .wp-block-button{min-width:max-content}.feat-case-study__content h2{margin-bottom:0}@media(min-width: 1201px){.feat-case-study__content h2{max-width:50vw}}@media(max-width: 575px){.feat-case-study__content .acf-innerblocks-container{width:100%}}.feat-case-study__cols{display:grid;grid-template-columns:repeat(2, 1fr);margin-top:var(--wp--preset--spacing--xlarge);gap:var(--wp--preset--spacing--medium)}@media(max-width: 767px){.feat-case-study__cols{grid-template-columns:repeat(1, 1fr);gap:var(--wp--preset--spacing--large)}}.feat-case-study__cols--three{grid-template-columns:repeat(3, 1fr)}@media(max-width: 991px){.feat-case-study__cols--three{grid-template-columns:repeat(1, 1fr)}}\n<\/style>\n\t\t\t\t\t<div class=\"feat-case-study__container container\">\n\t\t<div class=\"feat-case-study__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<p class=\"is-style-preheading\" style=\"margin-bottom:var(--wp--preset--spacing--small)\">Wi\u0119cej<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Case studies<\/h2>\n\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t<div class=\"feat-case-study__cols feat-case-study__cols--three\">\n\t\t\t\t\t\t\t\t\t<style>.cs-tile{max-width:620px;position:relative}.cs-tile__categories{position:absolute;top:var(--wp--preset--spacing--6);left:var(--wp--preset--spacing--6);display:flex;flex-wrap:wrap}.cs-tile__category{color:var(--wp--preset--color--dark-800);background-color:var(--wp--preset--color--secondary)}.cs-tile__image{height:260px}@media(min-width: 993px){.cs-tile__image{height:500px}}.cs-tile__image img{width:100%;height:100%;object-fit:cover}.cs-tile__title{margin-top:var(--wp--preset--spacing--8);margin-bottom:0;font-family:Inter,sans-serif}@media(max-width: 991px){.cs-tile__title.text-huge{font-size:1.625rem;line-height:2.275rem}}.cs-tile__excerpt{margin-top:var(--wp--preset--spacing--small)}@media(max-width: 767px){.cs-tile__excerpt{display:none}}.cs-tile:hover h2{opacity:.8}@media(min-width: 993px){.cs-tile--sm .cs-tile__image{height:340px}}.cs-tile--sm .cs-tile__title{font-size:var(--wp--preset--font-size--xxl);line-height:1.4;font-weight:500}@media(min-width: 993px){.feat-case-study__cols--three .cs-tile__image{height:340px}}.feat-case-study__cols--three .cs-tile__title{font-size:1.5rem;line-height:1.4;font-weight:500}\n<\/style>\n\t\t\t\t\t\t\t\t<style>.badges{display:flex;align-items:center;z-index:3;gap:.75rem}.badge{display:inline-block;padding:.688rem 1rem;font-size:15px;font-weight:500;line-height:18px;text-align:center;color:var(--wp--preset--color--dark-700);text-decoration:none;letter-spacing:.02em;border-radius:100px;background-color:var(--wp--preset--color--primary-200);transition:opacity .3s ease-in-out}@media(max-width: 767px){.badge{padding:0.5rem 0.625rem;font-size:14px}}.badge:hover{opacity:.8}.badge--sm{padding:0.5rem 0.625rem;font-size:14px}.badge--analytics{color:#5d6536;background-color:#effac0}.badge--seo{color:#5f3e6b;background-color:#f6e6fc}.cs-tile .badge{background-color:var(--wp--preset--color--secondary)}\n<\/style>\n\t\t\t\t\t\t\t\t<style>.card-link{width:100%;height:100%;position:absolute;z-index:1;top:0;left:0;cursor:pointer}\n<\/style>\n\t\t\t\t<div class=\"feat-case-study__item cs-tile tile \">\n\t<div class=\"feat-case-study__image img-rounded cs-tile__image\">\n\t<img decoding=\"async\" width=\"678\" height=\"576\" src=\"https:\/\/insightland.org\/app\/uploads\/2026\/03\/MOBILE-VIKINGS-ESA-finalist.png\" class=\"attachment-case-study-thumb size-case-study-thumb\" alt=\"\" loading=\"lazy\" \/>\t\t\t<div class=\"feat-case-study__categories cs-tile__categories badges\">\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/ai-search\/\">AI Search<\/a>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<h2 class=\"feat-case-study__title cs-tile__title text-huge\">\n\t\t\tAudyt Brand Search Presence: Jak naprawili\u015bmy wizerunek Mobile Vikings w erze AI\t\t<\/h2>\n\t\t\t<a class=\"feat-case-study__link cs-tile__link-mobile card-link\" aria-label=\"Audyt Brand Search Presence: Jak naprawili\u015bmy wizerunek Mobile Vikings w erze AI\" href=\"https:\/\/insightland.org\/pl\/case-study\/jak-naprawilismy-wizerunek-mobile-vikings-w-erze-ai\/\"><\/a>\n<\/div>\n\t\t\t\t\t\t<div class=\"feat-case-study__item cs-tile tile \">\n\t<div class=\"feat-case-study__image img-rounded cs-tile__image\">\n\t<img decoding=\"async\" width=\"678\" height=\"576\" src=\"https:\/\/insightland.org\/app\/uploads\/2026\/03\/3LP-ESA-finalist.png\" class=\"attachment-case-study-thumb size-case-study-thumb\" alt=\"\" loading=\"lazy\" \/>\t\t\t<div class=\"feat-case-study__categories cs-tile__categories badges\">\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/ai-search\/\">AI Search<\/a>\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/link-building\/\">Link Building<\/a>\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/seo\/\">SEO<\/a>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<h2 class=\"feat-case-study__title cs-tile__title text-huge\">\n\t\t\t3LP: Transformacja narracji o marce w AI Search\t\t<\/h2>\n\t\t\t<a class=\"feat-case-study__link cs-tile__link-mobile card-link\" aria-label=\"3LP: Transformacja narracji o marce w AI Search\" href=\"https:\/\/insightland.org\/pl\/case-study\/3lp-transformacja-narracji-o-marce-w-ai-search\/\"><\/a>\n<\/div>\n\t\t\t\t\t\t<div class=\"feat-case-study__item cs-tile tile \">\n\t<div class=\"feat-case-study__image img-rounded cs-tile__image\">\n\t<img decoding=\"async\" width=\"678\" height=\"576\" src=\"https:\/\/insightland.org\/app\/uploads\/2025\/12\/HOTEL-500.png\" class=\"attachment-case-study-thumb size-case-study-thumb\" alt=\"\" loading=\"lazy\" \/>\t\t\t<div class=\"feat-case-study__categories cs-tile__categories badges\">\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/migracja-stron\/\">Migracja stron<\/a>\n\t\t\t\t\t\t\t<a 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width=\"678\" height=\"576\" src=\"https:\/\/insightland.org\/app\/uploads\/2026\/04\/MEDICINE-1.png\" class=\"attachment-case-study-thumb size-case-study-thumb\" alt=\"\" loading=\"lazy\" \/>\t\t\t<div class=\"feat-case-study__categories cs-tile__categories badges\">\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/link-building\/\">Link Building<\/a>\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/techniczne-seo\/\">Techniczne SEO<\/a>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<h2 class=\"feat-case-study__title cs-tile__title text-huge\">\n\t\t\tMedicine: wzrost widoczno\u015bci strony internetowej\t\t<\/h2>\n\t\t\t<a class=\"feat-case-study__link cs-tile__link-mobile card-link\" aria-label=\"Medicine: wzrost widoczno\u015bci strony internetowej\" href=\"https:\/\/insightland.org\/pl\/case-study\/medicine-wzrost-widocznosci-strony-internetowej\/\"><\/a>\n<\/div>\n\t\t\t\t\t\t<div class=\"feat-case-study__item cs-tile tile \">\n\t<div class=\"feat-case-study__image img-rounded cs-tile__image\">\n\t<img decoding=\"async\" width=\"678\" height=\"576\" src=\"https:\/\/insightland.org\/app\/uploads\/2026\/04\/HEGOS-MILANO.png\" class=\"attachment-case-study-thumb size-case-study-thumb\" alt=\"\" loading=\"lazy\" \/>\t\t\t<div class=\"feat-case-study__categories cs-tile__categories badges\">\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/techniczne-seo\/\">Techniczne SEO<\/a>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<h2 class=\"feat-case-study__title cs-tile__title text-huge\">\n\t\t\tJak indeksowanie stron w GSC pomog\u0142o HEGO\u2019s Milano osi\u0105gn\u0105\u0107 443\u202f% wzrost fraz w TOP\u202f3\t\t<\/h2>\n\t\t\t<a class=\"feat-case-study__link cs-tile__link-mobile card-link\" aria-label=\"Jak indeksowanie stron w GSC pomog\u0142o HEGO\u2019s Milano osi\u0105gn\u0105\u0107 443\u202f% wzrost fraz w TOP\u202f3\" href=\"https:\/\/insightland.org\/pl\/case-study\/hegos-milano\/\"><\/a>\n<\/div>\n\t\t\t\t\t\t<div class=\"feat-case-study__item cs-tile tile \">\n\t<div class=\"feat-case-study__image img-rounded cs-tile__image\">\n\t<img decoding=\"async\" width=\"678\" height=\"576\" src=\"https:\/\/insightland.org\/app\/uploads\/2026\/04\/WOJAS-1.png\" class=\"attachment-case-study-thumb size-case-study-thumb\" alt=\"\" loading=\"lazy\" \/>\t\t\t<div class=\"feat-case-study__categories cs-tile__categories badges\">\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/content-marketing\/\">Content Marketing<\/a>\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/link-building\/\">Link Building<\/a>\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/seo\/\">SEO<\/a>\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/techniczne-seo\/\">Techniczne SEO<\/a>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<h2 class=\"feat-case-study__title cs-tile__title text-huge\">\n\t\t\tWojas.pl: 67\u202f% wzrostu sprzeda\u017cy z ruchu organicznego\t\t<\/h2>\n\t\t\t<a class=\"feat-case-study__link cs-tile__link-mobile card-link\" aria-label=\"Wojas.pl: 67\u202f% wzrostu sprzeda\u017cy z ruchu organicznego\" href=\"https:\/\/insightland.org\/pl\/case-study\/wojas-pl-67-wzrostu-sprzedazy-z-ruchu-organicznego\/\"><\/a>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Jak THEGLOOW.COM zwi\u0119kszy\u0142 liczb\u0119 fraz w top 3 z 17 do 83 w ci\u0105gu trzech miesi\u0119cy dzi\u0119ki skoncentrowaniu dzia\u0142a\u0144 SEO na rynku o najwy\u017cszym potencjale sprzeda\u017cowym.<\/p>\n","protected":false},"featured_media":11266,"template":"","meta":{"_acf_changed":false},"case-study-category":[116,124],"class_list":["post-11246","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case-study-category-ai-search"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>THEGLOOW.COM: od 17 do 83 fraz w TOP 3 w trzy miesi\u0105ce - Insightland<\/title>\n<meta name=\"description\" content=\"Jak THEGLOOW.COM zwi\u0119kszy\u0142 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