{"id":12227,"date":"2026-10-08T11:56:52","date_gmt":"2026-10-08T11:56:52","guid":{"rendered":"https:\/\/insightland.org\/?post_type=case-study&#038;p=12227"},"modified":"2026-10-08T12:21:50","modified_gmt":"2026-10-08T12:21:50","slug":"jw-construction-strategia-contentowa-seo","status":"publish","type":"case-study","link":"https:\/\/insightland.org\/pl\/case-study\/jw-construction-strategia-contentowa-seo\/","title":{"rendered":"Od zera do 227 fraz w TOP10: case study JW Construction"},"content":{"rendered":"<section class=\"basic-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--none block-pt--small\">\n\t\t\t\t<style>.basic-container{width:100%;position:relative;overflow:hidden}.basic-container__background{position:absolute;z-index:0;top:0;right:0;bottom:0;left:0}.basic-container__background img{width:100%;height:100%;object-fit:cover}.basic-container__content{max-width:100%;padding:0 var(--wp--preset--spacing--small);position:relative;z-index:1}@media(min-width: 1200px){.basic-container__content{padding:0}}.basic-container.container-size .basic-container__content{width:100%;max-width:960px;margin:0 auto}.basic-container.container-size-lg .basic-container__content{width:100%;max-width:1080px;margin:0 auto}.basic-container.container-size-sm .basic-container__content{width:100%;max-width:720px;margin:0 auto}.basic-container.container-size-full .basic-container__content{width:100%;max-width:100%;padding:0;margin:0 auto}\n<\/style>\n\t\t\t\t\t<div class=\"basic-container__content container\">\n\t\t<div class=\"acf-innerblocks-container\">\n\n<h1 class=\"wp-block-heading is-style-default\" style=\"margin-bottom:var(--wp--preset--spacing--large)\">Od zera do 227 fraz w TOP10: case study JW Construction<\/h1>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\t\t\t\t<style>p.is-style-uppercase{text-transform:uppercase}p.is-style-preheading{margin-bottom:var(--wp--preset--spacing--small);font-size:clamp(.875rem,2vw,1.125rem);font-weight:500;line-height:clamp(1.05rem,2vw,1.35rem);color:var(--wp--preset--color--dark-800);letter-spacing:.05rem;text-transform:uppercase}p.is-style-subheading{margin-bottom:1.5rem;font-weight:800;color:var(--wp--preset--color--primary);letter-spacing:0.075rem;text-transform:uppercase;font-size:1rem;line-height:1.5}p.is-style-leadparagraph{font-weight:700;font-size:1rem;line-height:1.5}@media(min-width: 768px){p.is-style-leadparagraph{font-size:1.125rem;line-height:1.5}}.block-theme--dark p.is-style-preheading{color:var(--wp--preset--color--light)}\n<\/style>\n\t\t\t\t\n<p class=\"has-xxxl-font-size wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--huge)\">Przed styczniem 2026 serwis jwc.pl nie publikowa\u0142 tre\u015bci poradnikowych dla os\u00f3b kupuj\u0105cych mieszkanie \u2013 tylko aktualno\u015bci firmowe. W ci\u0105gu dziewi\u0119ciu miesi\u0119cy blog zbudowany na klastrach tematycznych zacz\u0105\u0142 odpowiada\u0107 za 84% nowych fraz serwisu w TOP 10 i sta\u0142 si\u0119 g\u0142\u00f3wnym \u017ar\u00f3d\u0142em cytowa\u0144 domeny w AI Overviews.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--default block-pt--none\">\n\t\t\t\t<style>.cs-basic-container__container{display:flex;justify-content:space-between}@media(max-width: 991px){.cs-basic-container__container{flex-direction:column;gap:var(--wp--preset--spacing--xsmall)}}@media(min-width: 993px){.cs-basic-container__content{max-width:64.2857142857%}}\n<\/style>\n\t\t\t\t\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(01) O projekcie<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h3 class=\"wp-block-heading is-style-h3-style\">O kliencie<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">J.W. Construction to jeden z wi\u0119kszych deweloper\u00f3w mieszkaniowych w Polsce, dzia\u0142aj\u0105cy m.in. w Warszawie, Tr\u00f3jmie\u015bcie, Krakowie, Poznaniu i Szczecinie. Wsp\u00f3\u0142prac\u0119 rozpocz\u0119li\u015bmy w styczniu 2026 od zbudowania strategii contentowej dla serwisu jwc.pl \u2013 z my\u015bl\u0105 o osobach na wczesnym etapie procesu zakupu mieszkania, szukaj\u0105cych odpowiedzi na pytania formalne, finansowe i praktyczne.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"is-style-preheading wp-block-paragraph\">Detale<\/p>\n\n\n\n<div class=\"wp-block-custom-list-block custom-list-block\" style=\"margin-top:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-custom-text-list text-list-item left-text\">\n<p class=\"left-text wp-block-paragraph\" style=\"font-size:20px\">Bran\u017ca<\/p>\n\n\n\n<p class=\"has-text-align-right right-text wp-block-paragraph\" style=\"font-size:20px;font-style:normal;font-weight:500\">Deweloperska \/ Nieruchomo\u015bci<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-custom-text-list text-list-item\">\n<p class=\"left-text wp-block-paragraph\" style=\"font-size:20px\">Rynek<\/p>\n\n\n\n<p class=\"has-text-align-right right-text wp-block-paragraph\" style=\"font-size:20px;font-style:normal;font-weight:500\">Polska<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-custom-text-list text-list-item\">\n<p class=\"left-text wp-block-paragraph\" style=\"font-size:20px\">Us\u0142ugi<\/p>\n\n\n\n<p class=\"has-text-align-right right-text wp-block-paragraph\" style=\"font-size:20px\">SEO + Content marketing<\/p>\n<\/div>\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--default block-pt--none\">\n\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(02) Wyzwania<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h3 class=\"wp-block-heading is-style-h3-style\">Stan widoczno\u015bci przed rozpocz\u0119ciem wsp\u00f3\u0142pracy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Serwis jwc.pl startowa\u0142 bez \u017cadnego zaplecza tre\u015bci poradnikowych. Publikowane wpisy mia\u0142y charakter aktualno\u015bci firmowych i nie generowa\u0142y ruchu organicznego. W styczniu 2026 (dane Senuto) domena by\u0142a widoczna na 153 frazy w TOP3 i 314 frazy w TOP10 \u2013 w ca\u0142o\u015bci dzi\u0119ki stronom ofertowym i firmowym, nie tre\u015bciom edukacyjnym. Domena nie pojawia\u0142a si\u0119 te\u017c w AI Overviews w kontek\u015bcie fraz poradnikowych.<\/p>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--default block-pt--none\">\n\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(03) Plan dzia\u0142ania<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h3 class=\"wp-block-heading is-style-h3-style\">Priorytetyzacja fraz pod k\u0105tem TOP10<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cel<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zbudowa\u0107 widoczno\u015b\u0107 organiczn\u0105 jwc.pl w obszarze tre\u015bci poradnikowych dla kupuj\u0105cych mieszkanie, publikuj\u0105c systematycznie artyku\u0142y dobrane na podstawie realnej szansy na szybkie wej\u015bcie do TOP10.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dzia\u0142ania<\/strong><\/p>\n\n\n\t\t\t\t<style>ul,ol{counter-reset:item}ul.is-style-table-of-contents-style ol,ol.is-style-table-of-contents-style ol{padding:0;margin:0;list-style-type:none}ul.is-style-table-of-contents-style li,ol.is-style-table-of-contents-style li{counter-increment:item;margin-bottom:var(--wp--preset--spacing--6);font-size:var(--wp--preset--font-size--large)}ul.is-style-table-of-contents-style ol li,ol.is-style-table-of-contents-style ol li{display:flex;margin-bottom:.6em}ul.is-style-table-of-contents-style ol li:first-of-type,ol.is-style-table-of-contents-style ol li:first-of-type{margin-top:var(--wp--preset--spacing--6)}ul.is-style-table-of-contents-style ol li::before,ol.is-style-table-of-contents-style ol li::before{content:counters(item, \".\") \". \";padding-right:.6em}ul.is-style-table-of-contents-style ol>li ol>li:before,ol.is-style-table-of-contents-style ol>li ol>li:before{content:counters(item, \".\") \" \"}ul.is-style-checkmark-style,ul.is-style-checkmark-style-2,ol.is-style-checkmark-style,ol.is-style-checkmark-style-2{position:relative;list-style:none}ul.is-style-checkmark-style li,ul.is-style-checkmark-style-2 li,ol.is-style-checkmark-style li,ol.is-style-checkmark-style-2 li{position:relative;margin-bottom:var(--wp--preset--spacing--xsmall)}ul.is-style-checkmark-style li::before,ul.is-style-checkmark-style-2 li::before,ol.is-style-checkmark-style li::before,ol.is-style-checkmark-style-2 li::before{content:\"\";width:24px;height:24px;position:absolute;left:-2.125rem;border-radius:100%;background-color:#eafcef;background-image:url(https:\/\/insightland.org\/app\/themes\/insightland\/assets\/images..\/..\/..\/assets\/images\/svg\/checkmark.svg);background-repeat:no-repeat;background-position:center;background-size:12px}ul.is-style-checkmark-style-2,ol.is-style-checkmark-style-2{margin-left:1.5rem}ul.is-style-checkmark-style-2 li::before,ol.is-style-checkmark-style-2 li::before{left:-1.8125rem;top:2px;background-image:url(https:\/\/insightland.org\/app\/themes\/insightland\/assets\/images..\/..\/..\/assets\/images\/svg\/checkmark-dark.svg);background-color:rgba(0,0,0,0)}ul.is-style-square-style,ol.is-style-square-style{margin-left:1rem;list-style:none}ul.is-style-square-style li,ol.is-style-square-style li{position:relative;margin-bottom:0.5rem}ul.is-style-square-style li::before,ol.is-style-square-style li::before{content:\"\";width:6px;height:6px;position:absolute;top:calc(.5em + 1px);left:calc(-1rem + 1px);border-radius:2px;background-color:var(--wp--preset--color--dark-800)}\n<\/style>\n\t\t\t\t\n<ul class=\"wp-block-list\">\n<li>Analiza konkurencji w organicznych wynikach wyszukiwania dla zapyta\u0144 poradnikowych<\/li>\n\n\n\n<li>Audyt obecno\u015bci tych zapyta\u0144 w AI Overviews<\/li>\n\n\n\n<li>Ocena wolumen\u00f3w wyszukiwa\u0144 w g\u0142\u00f3wnych obszarach tematycznych bran\u017cy deweloperskiej<\/li>\n\n\n\n<li>Priorytetyzacja fraz o wysokim wolumenie i poziomie trudno\u015bci pozwalaj\u0105cym na szybkie wej\u015bcie do TOP10<\/li>\n\n\n\n<li>Zaplanowanie systematycznego przyrostu artyku\u0142\u00f3w, pogrupowanych w klastry tematyczne \u2013 od formalno\u015bci zakupowych, przez koszty i umowy, po odbiory i wyko\u0144czenie mieszka\u0144<\/li>\n<\/ul>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--small block-pt--none\">\n\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(04) Optymalizacja<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h3 class=\"wp-block-heading is-style-preheading is-style-h3-style\">Harmonogram wdro\u017cenia: pi\u0119\u0107 etap\u00f3w<\/h3>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Krok 1: Audyt punktu wyj\u015bcia i konkurencji<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Sprawdzili\u015bmy, jak w wynikach wyszukiwania radz\u0105 sobie konkurenci publikuj\u0105cy tre\u015bci poradnikowe, oraz kt\u00f3re zapytania z obszaru zakupu mieszkania maj\u0105 ju\u017c swoj\u0105 reprezentacj\u0119 w AI Overviews.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Krok 2: Priorytetyzacja temat\u00f3w<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Na podstawie wolumen\u00f3w wyszukiwa\u0144 i poziomu trudno\u015bci wybrali\u015bmy tematy daj\u0105ce realn\u0105 szans\u0119 na szybkie wej\u015bcie do TOP10 \u2013 tak, aby pierwsze opublikowane artyku\u0142y od razu budowa\u0142y autorytet tematyczny domeny i u\u0142atwia\u0142y rankowanie kolejnych tre\u015bci.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Krok 3: Budowa klastr\u00f3w tematycznych<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Artyku\u0142y grupowali\u015bmy w klastry wok\u00f3\u0142 jednego tematu nadrz\u0119dnego. Przyk\u0142adem jest klaster \u201eKupno mieszkania od dewelopera&#8221;, zbudowany wok\u00f3\u0142 pillar page <em>Kim jest deweloper i czym si\u0119 zajmuje? Poznaj jego rol\u0119, zadania i obowi\u0105zki<\/em> oraz siedmiu artyku\u0142\u00f3w uzupe\u0142niaj\u0105cych, m.in.:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Kupno mieszkania od dewelopera krok po kroku \u2013 na co zwr\u00f3ci\u0107 uwag\u0119?<\/em><\/li>\n\n\n\n<li><em>Kupujesz mieszkanie? Sprawd\u017a, jak zweryfikowa\u0107 dewelopera w KRS<\/em><\/li>\n\n\n\n<li><em>Na co zwr\u00f3ci\u0107 uwag\u0119 przy odbiorze mieszkania od dewelopera? Kompletny przewodnik<\/em><\/li>\n\n\n\n<li><em>Czy kupno mieszkania od dewelopera trzeba zg\u0142osi\u0107 do urz\u0119du skarbowego? Wyja\u015bniamy<\/em><\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Krok 4: Linkowanie wewn\u0119trzne w obr\u0119bie klastra<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Artyku\u0142y w ramach jednego klastra po\u0142\u0105czyli\u015bmy linkowaniem wewn\u0119trznym. Pillar page pe\u0142ni rol\u0119 huba \u2013 zbiera ruch z og\u00f3lnych zapyta\u0144 i przekierowuje go do bardziej szczeg\u00f3\u0142owych tre\u015bci w tym samym temacie.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Krok 5: Systematyczna publikacja<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Od marca do wrze\u015bnia 2026 opublikowali\u015bmy 46 artyku\u0142\u00f3w blogowych zgodnie z przyj\u0119tym harmonogramem i struktur\u0105 klastr\u00f3w.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--small block-pt--none\">\n\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(05) Rezultaty<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h3 class=\"wp-block-heading is-style-preheading is-style-h3-style\">Dane z trzech \u017ar\u00f3de\u0142: GSC, Senuto, Semrush<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Ruch organiczny na blogu<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Pierwsze efekty pojawi\u0142y si\u0119 ju\u017c w marcu 2026, wraz z publikacj\u0105 pierwszych artyku\u0142\u00f3w. Dane z Google Search Console (filtr: wy\u0142\u0105cznie adresy blogowe):<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t\t\t<style>\n<\/style>\n\t\t\t\t\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"477\" src=\"https:\/\/insightland.org\/app\/uploads\/2026\/10\/PL-01-JWC-1024x477.png\" alt=\"\" class=\"wp-image-12235\" srcset=\"https:\/\/insightland.org\/app\/uploads\/2026\/10\/PL-01-JWC-1024x477.png 1024w, https:\/\/insightland.org\/app\/uploads\/2026\/10\/PL-01-JWC-300x140.png 300w, https:\/\/insightland.org\/app\/uploads\/2026\/10\/PL-01-JWC-767x357.png 767w, https:\/\/insightland.org\/app\/uploads\/2026\/10\/PL-01-JWC-1536x715.png 1536w, https:\/\/insightland.org\/app\/uploads\/2026\/10\/PL-01-JWC-380x177.png 380w, https:\/\/insightland.org\/app\/uploads\/2026\/10\/PL-01-JWC-60x28.png 60w, https:\/\/insightland.org\/app\/uploads\/2026\/10\/PL-01-JWC-400x186.png 400w, https:\/\/insightland.org\/app\/uploads\/2026\/10\/PL-01-JWC-600x279.png 600w, https:\/\/insightland.org\/app\/uploads\/2026\/10\/PL-01-JWC.png 1646w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t\t\t<style>.wp-block-table{margin-bottom:1.5rem;margin-top:1.5rem}\n<\/style>\n\t\t\t\t\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Miesi\u0105c<\/td><td>Klikni\u0119cia<\/td><td>Wy\u015bwietlenia<\/td><\/tr><tr><td>Marzec 2026<\/td><td>244<\/td><td>17 tys.<\/td><\/tr><tr><td>Kwiecie\u0144 2026<\/td><td>426<\/td><td>54 tys.<\/td><\/tr><tr><td>Maj 2026<\/td><td>1 117<\/td><td>80 tys.<\/td><\/tr><tr><td>Czerwiec 2026<\/td><td>1 229<\/td><td>82 tys.<\/td><\/tr><tr><td>Lipiec 2026<\/td><td>1 746<\/td><td>143 tys.<\/td><\/tr><tr><td>Sierpie\u0144 2026<\/td><td>1 706<\/td><td>160 tys.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u0141\u0105cznie w okresie luty\u2013wrzesie\u0144 2026 blog wygenerowa\u0142 7,24 tys. klikni\u0119\u0107 i 613 tys. wy\u015bwietle\u0144. W sierpniu blog notowa\u0142 7 razy wi\u0119cej klikni\u0119\u0107 i ponad 9 razy wi\u0119cej wy\u015bwietle\u0144 ni\u017c w marcu.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Widoczno\u015b\u0107 organiczna ca\u0142ego serwisu<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">W okresie 01.01\u201316.09.2026 (dane Senuto) widoczno\u015b\u0107 jwc.pl w wynikach wyszukiwania wzros\u0142a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TOP3: 153 \u2192 211 fraz (+58, wzrost o 38%)<\/li>\n\n\n\n<li>TOP10: 314 \u2192 583 frazy (+269, wzrost o 86%)<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"482\" src=\"https:\/\/insightland.org\/app\/uploads\/2026\/10\/PL-02-JWC-1024x482.png\" alt=\"\" class=\"wp-image-12236\" srcset=\"https:\/\/insightland.org\/app\/uploads\/2026\/10\/PL-02-JWC-1024x482.png 1024w, https:\/\/insightland.org\/app\/uploads\/2026\/10\/PL-02-JWC-768x361.png 768w, https:\/\/insightland.org\/app\/uploads\/2026\/10\/PL-02-JWC-300x141.png 300w, https:\/\/insightland.org\/app\/uploads\/2026\/10\/PL-02-JWC-1536x722.png 1536w, https:\/\/insightland.org\/app\/uploads\/2026\/10\/PL-02-JWC-380x179.png 380w, https:\/\/insightland.org\/app\/uploads\/2026\/10\/PL-02-JWC-60x28.png 60w, https:\/\/insightland.org\/app\/uploads\/2026\/10\/PL-02-JWC-400x188.png 400w, https:\/\/insightland.org\/app\/uploads\/2026\/10\/PL-02-JWC-600x282.png 600w, https:\/\/insightland.org\/app\/uploads\/2026\/10\/PL-02-JWC.png 1646w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"488\" src=\"https:\/\/insightland.org\/app\/uploads\/2026\/10\/PL-03-JWC-1024x488.png\" alt=\"\" class=\"wp-image-12237\" srcset=\"https:\/\/insightland.org\/app\/uploads\/2026\/10\/PL-03-JWC-1024x488.png 1024w, https:\/\/insightland.org\/app\/uploads\/2026\/10\/PL-03-JWC-766x365.png 766w, https:\/\/insightland.org\/app\/uploads\/2026\/10\/PL-03-JWC-300x143.png 300w, https:\/\/insightland.org\/app\/uploads\/2026\/10\/PL-03-JWC-1536x732.png 1536w, https:\/\/insightland.org\/app\/uploads\/2026\/10\/PL-03-JWC-380x181.png 380w, https:\/\/insightland.org\/app\/uploads\/2026\/10\/PL-03-JWC-60x29.png 60w, https:\/\/insightland.org\/app\/uploads\/2026\/10\/PL-03-JWC-400x191.png 400w, https:\/\/insightland.org\/app\/uploads\/2026\/10\/PL-03-JWC-598x285.png 598w, https:\/\/insightland.org\/app\/uploads\/2026\/10\/PL-03-JWC.png 1646w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Blog, kt\u00f3ry przed rozpocz\u0119ciem wsp\u00f3\u0142pracy nie istnia\u0142, odpowiada za wi\u0119kszo\u015b\u0107 tego przyrostu: 35 fraz w TOP3 i 227 fraz w TOP10 pochodzi bezpo\u015brednio z tre\u015bci poradnikowych \u2013 to 60% przyrostu w TOP3 i 84% przyrostu w TOP10 ca\u0142ego serwisu. Opublikowane tre\u015bci poradnikowe wy\u015bwietlaj\u0105 si\u0119 \u0142\u0105cznie na 1 154 frazy w wynikach wyszukiwania Google.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Widoczno\u015b\u0107 w AI Overviews<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Blog sta\u0142 si\u0119 te\u017c g\u0142\u00f3wnym \u017ar\u00f3d\u0142em cytowa\u0144 domeny w AI Overviews. Domena by\u0142a cytowana 170 razy, z czego 56% cytowa\u0144 pochodzi\u0142o z artyku\u0142\u00f3w blogowych, przy \u015bredniej pozycji 4,18 w skali 1\u201315. Liczba fraz z obecno\u015bci\u0105 jwc.pl w AI Overviews wzros\u0142a z 8 w marcu do 96 we wrze\u015bniu (dane Semrush).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Trzy artyku\u0142y blogowe z najwi\u0119ksz\u0105 liczb\u0105 cytowa\u0144 w AIO:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Artyku\u0142<\/td><td>Cytowania AIO<\/td><\/tr><tr><td>Ile kosztuje wyko\u0144czenie mieszkania pod klucz w 2026 r.?<\/td><td>15<\/td><\/tr><tr><td>S\u0142u\u017cebno\u015b\u0107 mieszkaniowa \u2013 na czym polega i jakie daje prawa?<\/td><td>11<\/td><\/tr><tr><td>Umowa rezerwacyjna mieszkania \u2013 co to jest i na co zwr\u00f3ci\u0107 uwag\u0119?<\/td><td>7<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/insightland.org\/app\/uploads\/2026\/10\/PL-04-JWC-1024x682.png\" alt=\"\" class=\"wp-image-12238\" srcset=\"https:\/\/insightland.org\/app\/uploads\/2026\/10\/PL-04-JWC-1024x682.png 1024w, https:\/\/insightland.org\/app\/uploads\/2026\/10\/PL-04-JWC-300x200.png 300w, https:\/\/insightland.org\/app\/uploads\/2026\/10\/PL-04-JWC-767x511.png 767w, https:\/\/insightland.org\/app\/uploads\/2026\/10\/PL-04-JWC-1536x1023.png 1536w, https:\/\/insightland.org\/app\/uploads\/2026\/10\/PL-04-JWC-380x253.png 380w, https:\/\/insightland.org\/app\/uploads\/2026\/10\/PL-04-JWC-60x40.png 60w, https:\/\/insightland.org\/app\/uploads\/2026\/10\/PL-04-JWC-400x266.png 400w, https:\/\/insightland.org\/app\/uploads\/2026\/10\/PL-04-JWC-599x399.png 599w, https:\/\/insightland.org\/app\/uploads\/2026\/10\/PL-04-JWC.png 1646w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">W ci\u0105gu sze\u015bciu miesi\u0119cy od startu publikacji blog sta\u0142 si\u0119 g\u0142\u00f3wnym motorem wzrostu widoczno\u015bci organicznej serwisu jwc.pl, odpowiadaj\u0105c za 84% nowych fraz w TOP10. Ten sam content zacz\u0105\u0142 te\u017c dominowa\u0107 jako \u017ar\u00f3d\u0142o cytowa\u0144 domeny w AI Overviews \u2013 formacie, w kt\u00f3rym obecno\u015b\u0107 buduje si\u0119 przede wszystkim jako\u015bci\u0105 i kompleksowo\u015bci\u0105 odpowiedzi na pytania u\u017cytkownik\u00f3w.<\/p>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"#calendly\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"275\" src=\"https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Lead-the-rankings-_-v1-1024x275.png\" alt=\"Baner z tekstem: \u201cWygrywaj w SERP. Kszta\u0142tuj wyniki w AI. Dowiedz si\u0119 , jak.\u201c Kliknij, by um\u00f3wi\u0107 darmow\u0105 konsultacj\u0119.\" class=\"wp-image-9769\" srcset=\"https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Lead-the-rankings-_-v1-1024x275.png 1024w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Lead-the-rankings-_-v1-300x81.png 300w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Lead-the-rankings-_-v1-768x207.png 768w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Lead-the-rankings-_-v1-1536x413.png 1536w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Lead-the-rankings-_-v1-380x102.png 380w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Lead-the-rankings-_-v1-60x16.png 60w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Lead-the-rankings-_-v1-400x108.png 400w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Lead-the-rankings-_-v1-600x161.png 600w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Lead-the-rankings-_-v1.png 1666w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"feat-case-study block-theme--white container--normal block-pb--default block-pt--default\">\n\t\t\t\t\t<style>.feat-case-study__content{display:flex;align-items:flex-end;justify-content:space-between;gap:var(--wp--preset--spacing--small)}@media(max-width: 575px){.feat-case-study__content{flex-direction:column;align-items:flex-start;gap:2rem}}.feat-case-study__content .wp-block-button{min-width:max-content}.feat-case-study__content h2{margin-bottom:0}@media(min-width: 1201px){.feat-case-study__content h2{max-width:50vw}}@media(max-width: 575px){.feat-case-study__content .acf-innerblocks-container{width:100%}}.feat-case-study__cols{display:grid;grid-template-columns:repeat(2, 1fr);margin-top:var(--wp--preset--spacing--xlarge);gap:var(--wp--preset--spacing--medium)}@media(max-width: 767px){.feat-case-study__cols{grid-template-columns:repeat(1, 1fr);gap:var(--wp--preset--spacing--large)}}.feat-case-study__cols--three{grid-template-columns:repeat(3, 1fr)}@media(max-width: 991px){.feat-case-study__cols--three{grid-template-columns:repeat(1, 1fr)}}\n<\/style>\n\t\t\t\t\t<div class=\"feat-case-study__container container\">\n\t\t<div class=\"feat-case-study__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<p class=\"is-style-preheading wp-block-paragraph\" style=\"margin-bottom:var(--wp--preset--spacing--small)\">Wi\u0119cej<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Case studies<\/h2>\n\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t<div class=\"feat-case-study__cols feat-case-study__cols--three\">\n\t\t\t\t\t\t\t\t\t<style>.cs-tile{max-width:620px;position:relative}.cs-tile__categories{position:absolute;top:var(--wp--preset--spacing--6);left:var(--wp--preset--spacing--6);display:flex;flex-wrap:wrap}.cs-tile__category{color:var(--wp--preset--color--dark-800);background-color:var(--wp--preset--color--secondary)}.cs-tile__image{height:260px}@media(min-width: 993px){.cs-tile__image{height:500px}}.cs-tile__image img{width:100%;height:100%;object-fit:cover}.cs-tile__title{margin-top:var(--wp--preset--spacing--8);margin-bottom:0;font-family:Inter,sans-serif}@media(max-width: 991px){.cs-tile__title.text-huge{font-size:1.625rem;line-height:2.275rem}}.cs-tile__excerpt{margin-top:var(--wp--preset--spacing--small)}@media(max-width: 767px){.cs-tile__excerpt{display:none}}.cs-tile:hover h2{opacity:.8}@media(min-width: 993px){.cs-tile--sm .cs-tile__image{height:340px}}.cs-tile--sm .cs-tile__title{font-size:var(--wp--preset--font-size--xxl);line-height:1.4;font-weight:500}@media(min-width: 993px){.feat-case-study__cols--three .cs-tile__image{height:340px}}.feat-case-study__cols--three .cs-tile__title{font-size:1.5rem;line-height:1.4;font-weight:500}\n<\/style>\n\t\t\t\t\t\t\t\t<style>.badges{display:flex;align-items:center;z-index:3;gap:.75rem}.badge{display:inline-block;padding:.688rem 1rem;font-size:15px;font-weight:500;line-height:18px;text-align:center;color:var(--wp--preset--color--dark-700);text-decoration:none;letter-spacing:.02em;border-radius:100px;background-color:var(--wp--preset--color--primary-200);transition:opacity .3s ease-in-out}@media(max-width: 767px){.badge{padding:0.5rem 0.625rem;font-size:14px}}.badge:hover{opacity:.8}.badge--sm{padding:0.5rem 0.625rem;font-size:14px}.badge--analytics{color:#5d6536;background-color:#effac0}.badge--seo{color:#5f3e6b;background-color:#f6e6fc}.cs-tile .badge{background-color:var(--wp--preset--color--secondary)}\n<\/style>\n\t\t\t\t\t\t\t\t<style>.card-link{width:100%;height:100%;position:absolute;z-index:1;top:0;left:0;cursor:pointer}\n<\/style>\n\t\t\t\t<div class=\"feat-case-study__item cs-tile tile \">\n\t<div class=\"feat-case-study__image img-rounded cs-tile__image\">\n\t<img decoding=\"async\" width=\"678\" height=\"576\" src=\"https:\/\/insightland.org\/app\/uploads\/2026\/03\/MOBILE-VIKINGS-ESA-finalist.png\" class=\"attachment-case-study-thumb size-case-study-thumb\" alt=\"\" loading=\"lazy\" \/>\t\t\t<div class=\"feat-case-study__categories cs-tile__categories badges\">\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/ai-search\/\">AI Search<\/a>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<h2 class=\"feat-case-study__title cs-tile__title text-huge\">\n\t\t\tAudyt Brand Search Presence: Jak naprawili\u015bmy wizerunek Mobile Vikings w erze AI\t\t<\/h2>\n\t\t\t<a class=\"feat-case-study__link cs-tile__link-mobile card-link\" aria-label=\"Audyt Brand Search Presence: Jak naprawili\u015bmy wizerunek Mobile Vikings w erze AI\" href=\"https:\/\/insightland.org\/pl\/case-study\/jak-naprawilismy-wizerunek-mobile-vikings-w-erze-ai\/\"><\/a>\n<\/div>\n\t\t\t\t\t\t<div class=\"feat-case-study__item cs-tile tile \">\n\t<div class=\"feat-case-study__image img-rounded cs-tile__image\">\n\t<img decoding=\"async\" width=\"678\" height=\"576\" src=\"https:\/\/insightland.org\/app\/uploads\/2026\/03\/3LP-ESA-finalist.png\" class=\"attachment-case-study-thumb size-case-study-thumb\" alt=\"\" loading=\"lazy\" \/>\t\t\t<div class=\"feat-case-study__categories cs-tile__categories badges\">\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/ai-search\/\">AI Search<\/a>\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/link-building\/\">Link Building<\/a>\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/seo\/\">SEO<\/a>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<h2 class=\"feat-case-study__title cs-tile__title text-huge\">\n\t\t\t3LP: Transformacja narracji o marce w AI Search\t\t<\/h2>\n\t\t\t<a class=\"feat-case-study__link cs-tile__link-mobile card-link\" aria-label=\"3LP: Transformacja narracji o marce w AI Search\" href=\"https:\/\/insightland.org\/pl\/case-study\/3lp-transformacja-narracji-o-marce-w-ai-search\/\"><\/a>\n<\/div>\n\t\t\t\t\t\t<div class=\"feat-case-study__item cs-tile tile \">\n\t<div class=\"feat-case-study__image img-rounded cs-tile__image\">\n\t<img decoding=\"async\" width=\"678\" height=\"576\" src=\"https:\/\/insightland.org\/app\/uploads\/2025\/12\/HOTEL-500.png\" class=\"attachment-case-study-thumb size-case-study-thumb\" alt=\"\" loading=\"lazy\" \/>\t\t\t<div class=\"feat-case-study__categories cs-tile__categories badges\">\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/migracja-stron\/\">Migracja stron<\/a>\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/seo\/\">SEO<\/a>\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/techniczne-seo\/\">Techniczne SEO<\/a>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<h2 class=\"feat-case-study__title cs-tile__title text-huge\">\n\t\t\tHotel\u202f500: wzrost rezerwacji bezpo\u015brednich o 306% po migracji strony\t\t<\/h2>\n\t\t\t<a class=\"feat-case-study__link cs-tile__link-mobile card-link\" aria-label=\"Hotel\u202f500: wzrost rezerwacji bezpo\u015brednich o 306% po migracji strony\" href=\"https:\/\/insightland.org\/pl\/case-study\/hotel-500-wzrost-rezerwacji-bezposrednich-po-migracji-strony\/\"><\/a>\n<\/div>\n\t\t\t\t\t\t<div class=\"feat-case-study__item cs-tile tile \">\n\t<div class=\"feat-case-study__image img-rounded cs-tile__image\">\n\t<img decoding=\"async\" width=\"678\" height=\"576\" src=\"https:\/\/insightland.org\/app\/uploads\/2024\/11\/MEDICINE.png\" class=\"attachment-case-study-thumb size-case-study-thumb\" alt=\"\" loading=\"lazy\" \/>\t\t\t<div class=\"feat-case-study__categories cs-tile__categories badges\">\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/link-building\/\">Link Building<\/a>\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/techniczne-seo\/\">Techniczne SEO<\/a>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<h2 class=\"feat-case-study__title cs-tile__title text-huge\">\n\t\t\tMedicine: wzrost widoczno\u015bci strony internetowej\t\t<\/h2>\n\t\t\t<a class=\"feat-case-study__link cs-tile__link-mobile card-link\" aria-label=\"Medicine: wzrost widoczno\u015bci strony internetowej\" href=\"https:\/\/insightland.org\/pl\/case-study\/medicine-wzrost-widocznosci-strony-internetowej\/\"><\/a>\n<\/div>\n\t\t\t\t\t\t<div class=\"feat-case-study__item cs-tile tile \">\n\t<div class=\"feat-case-study__image img-rounded cs-tile__image\">\n\t<img decoding=\"async\" width=\"678\" height=\"576\" src=\"https:\/\/insightland.org\/app\/uploads\/2026\/04\/HEGOS-MILANO.png\" class=\"attachment-case-study-thumb size-case-study-thumb\" alt=\"\" loading=\"lazy\" \/>\t\t\t<div class=\"feat-case-study__categories cs-tile__categories badges\">\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/techniczne-seo\/\">Techniczne SEO<\/a>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<h2 class=\"feat-case-study__title cs-tile__title text-huge\">\n\t\t\tJak indeksowanie stron w GSC pomog\u0142o HEGO\u2019s Milano osi\u0105gn\u0105\u0107 443\u202f% wzrost fraz w TOP\u202f3\t\t<\/h2>\n\t\t\t<a class=\"feat-case-study__link cs-tile__link-mobile card-link\" aria-label=\"Jak indeksowanie stron w GSC pomog\u0142o HEGO\u2019s Milano osi\u0105gn\u0105\u0107 443\u202f% wzrost fraz w TOP\u202f3\" href=\"https:\/\/insightland.org\/pl\/case-study\/hegos-milano\/\"><\/a>\n<\/div>\n\t\t\t\t\t\t<div class=\"feat-case-study__item cs-tile tile \">\n\t<div class=\"feat-case-study__image img-rounded cs-tile__image\">\n\t<img decoding=\"async\" width=\"678\" height=\"576\" src=\"https:\/\/insightland.org\/app\/uploads\/2026\/04\/WOJAS-1.png\" class=\"attachment-case-study-thumb size-case-study-thumb\" alt=\"\" loading=\"lazy\" \/>\t\t\t<div class=\"feat-case-study__categories cs-tile__categories badges\">\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/content-marketing\/\">Content Marketing<\/a>\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/link-building\/\">Link Building<\/a>\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/seo\/\">SEO<\/a>\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/techniczne-seo\/\">Techniczne SEO<\/a>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<h2 class=\"feat-case-study__title cs-tile__title text-huge\">\n\t\t\tWojas.pl: 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