{"id":9778,"date":"2024-09-11T13:35:59","date_gmt":"2024-09-11T13:35:59","guid":{"rendered":"https:\/\/insightland.org\/?post_type=case-study&#038;p=9778"},"modified":"2026-04-03T12:57:11","modified_gmt":"2026-04-03T12:57:11","slug":"paryskie-perfumy-wzrost-ruchu-o-200-procent-po-migracji-strony","status":"publish","type":"case-study","link":"https:\/\/insightland.org\/pl\/case-study\/paryskie-perfumy-wzrost-ruchu-o-200-procent-po-migracji-strony\/","title":{"rendered":"Paryskie Perfumy: wzrost ruchu o 200\u202f% po migracji strony"},"content":{"rendered":"<section class=\"basic-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--default block-pt--small\">\n\t\t\t\t<style>.basic-container{width:100%;position:relative;overflow:hidden}.basic-container__background{position:absolute;z-index:0;top:0;right:0;bottom:0;left:0}.basic-container__background img{width:100%;height:100%;object-fit:cover}.basic-container__content{max-width:100%;padding:0 var(--wp--preset--spacing--small);position:relative;z-index:1}@media(min-width: 1200px){.basic-container__content{padding:0}}.basic-container.container-size .basic-container__content{width:100%;max-width:960px;margin:0 auto}.basic-container.container-size-lg .basic-container__content{width:100%;max-width:1080px;margin:0 auto}.basic-container.container-size-sm .basic-container__content{width:100%;max-width:720px;margin:0 auto}.basic-container.container-size-full .basic-container__content{width:100%;max-width:100%;padding:0;margin:0 auto}\n<\/style>\n\t\t\t\t\t<div class=\"basic-container__content container\">\n\t\t<div class=\"acf-innerblocks-container\">\n\n<h1 class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--large)\">Paryskie Perfumy: wzrost ruchu o 200\u202f% po migracji strony<\/h1>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\t\t\t\t<style>p.is-style-uppercase{text-transform:uppercase}p.is-style-preheading{margin-bottom:var(--wp--preset--spacing--small);font-size:clamp(.875rem,2vw,1.125rem);font-weight:500;line-height:clamp(1.05rem,2vw,1.35rem);color:var(--wp--preset--color--dark-800);letter-spacing:.05rem;text-transform:uppercase}p.is-style-subheading{margin-bottom:1.5rem;font-weight:800;color:var(--wp--preset--color--primary);letter-spacing:0.075rem;text-transform:uppercase;font-size:1rem;line-height:1.5}p.is-style-leadparagraph{font-weight:700;font-size:1rem;line-height:1.5}@media(min-width: 768px){p.is-style-leadparagraph{font-size:1.125rem;line-height:1.5}}.block-theme--dark p.is-style-preheading{color:var(--wp--preset--color--light)}\n<\/style>\n\t\t\t\t\n<p class=\"has-xxxl-font-size\" style=\"margin-bottom:var(--wp--preset--spacing--huge)\">Migracja strony internetowej nie musi oznacza\u0107 spadku\u202fruchu \u2013 mo\u017ce by\u0107 okazj\u0105 do wzrostu. Poni\u017cej case study pokazuj\u0105ce, jak przemy\u015blana migracja i dzia\u0142ania SEO przyczyni\u0142y si\u0119 do znacz\u0105cego wzrostu ruchu organicznego.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--default block-pt--none\">\n\t\t\t\t<style>.cs-basic-container__container{display:flex;justify-content:space-between}@media(max-width: 991px){.cs-basic-container__container{flex-direction:column;gap:var(--wp--preset--spacing--xsmall)}}@media(min-width: 993px){.cs-basic-container__content{max-width:64.2857142857%}}\n<\/style>\n\t\t\t\t\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(01) o projekcie<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading\" style=\"margin-right:0;margin-bottom:var(--wp--preset--spacing--large)\">Migracja jako szansa, a nie ryzyko<\/h2>\n\n\n\n<p class=\"has-xxl-font-size\" style=\"margin-bottom:var(--wp--preset--spacing--large);font-style:normal;font-weight:500\">Migracja serwisu to idealna okazja do skalowania biznesu, eliminowania b\u0142\u0119d\u00f3w, poprawy u\u017cyteczno\u015bci i ponownej oceny d\u0142ugo stosowanych rozwi\u0105za\u0144. Dobrze przeprowadzona migracja mo\u017ce prowadzi\u0107 do zwi\u0119kszenia widoczno\u015bci, ruchu na stronie, a przede wszystkim konwersji. Poznaj nasz\u0105 recept\u0119 na udan\u0105 migracj\u0119, kt\u00f3ra odegra\u0142a kluczow\u0105 rol\u0119 w rozwoju serwisu <strong>paryskie.pl<\/strong>.<\/p>\n\n\n\n<p class=\"is-style-preheading\">KONTEKST<\/p>\n\n\n\n<div class=\"wp-block-custom-list-block custom-list-block\" style=\"margin-top:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-custom-text-list text-list-item left-text\">\n<p class=\"left-text\" style=\"font-size:20px\">Bran\u017ca<\/p>\n\n\n\n<p class=\"has-text-align-right right-text\" style=\"font-size:20px;font-style:normal;font-weight:500\">Beauty<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-custom-text-list text-list-item\">\n<p class=\"left-text\" style=\"font-size:20px\">Rynek<\/p>\n\n\n\n<p class=\"has-text-align-right right-text\" style=\"font-size:20px;font-style:normal;font-weight:500\">Polska<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-custom-text-list text-list-item\">\n<p class=\"left-text\" style=\"font-size:20px\">Czas<\/p>\n\n\n\n<p class=\"has-text-align-right right-text\" style=\"font-size:20px;font-style:normal;font-weight:500\">Wsp\u00f3\u0142praca d\u0142ugoterminowa<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-custom-text-list text-list-item\">\n<p class=\"left-text\" style=\"font-size:20px\">Forma wsp\u00f3\u0142pracy<\/p>\n\n\n\n<p class=\"has-text-align-right right-text\" style=\"font-size:20px;font-style:normal;font-weight:500\">Full-time<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-custom-text-list text-list-item\">\n<p class=\"left-text\" style=\"font-size:20px\">Us\u0142ugi<\/p>\n\n\n\n<p class=\"has-text-align-right right-text\" style=\"font-size:20px;font-style:normal;font-weight:500\">SEO<\/p>\n<\/div>\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--default block-pt--none\">\n\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(02) WYZWANIA<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading is-style-h3-style\">Skalowanie biznesu<\/h2>\n\n\n\n<p class=\"has-large-font-size\"><strong>Paryskie Perfumy<\/strong> to perfumeria internetowa oferuj\u0105ca szerok\u0105 gam\u0119 zapach\u00f3w. Marka specjalizuje si\u0119 w wysokiej jako\u015bci alternatywach popularnych perfum, zapewniaj\u0105c trwa\u0142o\u015b\u0107 i standardy por\u00f3wnywalne z oryginalnymi produktami. Pod koniec 2022 i na pocz\u0105tku 2023 roku klient podj\u0105\u0142 dwie kluczowe decyzje: o migracji z domeny <em>paryskie-perfumy.pl<\/em> na <em>paryskie.pl<\/em> oraz o rozpocz\u0119ciu wsp\u00f3\u0142pracy z Insightland. Obie okaza\u0142y si\u0119 trafne.<\/p>\n\n\n\n<p class=\"has-large-font-size\">Po wst\u0119pnych rozmowach i zrozumieniu wzajemnych potrzeb przygotowali\u015bmy strategi\u0119 migracji. Wyznaczyli\u015bmy dwa g\u0142\u00f3wne cele: kr\u00f3tko- i d\u0142ugoterminowy \u2013 przywr\u00f3cenie widoczno\u015bci sprzed migracji oraz skalowanie pozyskiwania ruchu organicznego. Identyfikacja wyzwa\u0144 by\u0142a mo\u017cliwa dzi\u0119ki rozpoznaniu trzech g\u0142\u00f3wnych problem\u00f3w wyst\u0119puj\u0105cych w procesie migracji.&nbsp;<\/p>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--default block-pt--none\">\n\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(03) PLAN DZIA\u0141ANIA<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading is-style-h3-style\">Wyeliminowanie b\u0142\u0119d\u00f3w technicznych<\/h2>\n\n\n\n<p class=\"has-large-font-size\">Szczeg\u00f3\u0142owa, wieloetapowa analiza techniczna serwisu <em>paryskie-perfumy.pl<\/em> wykaza\u0142a, \u017ce jego g\u0142\u00f3wnym problemem by\u0142a zbyt z\u0142o\u017cona struktura witryny. Zawiera\u0142a ona adresy URL o niskiej warto\u015bci dla u\u017cytkownika i zduplikowane tre\u015bci. B\u0142\u0119dy dotyczy\u0142y najwa\u017cniejszych obszar\u00f3w sklepu \u2013 stron kategorii i produkt\u00f3w. Ponadto strona wymaga\u0142a usprawnie\u0144 pod k\u0105tem do\u015bwiadczenia u\u017cytkownika, co skutkowa\u0142o niezadowalaj\u0105cym wsp\u00f3\u0142czynnikiem konwersji.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading is-style-h3-style\">Zwi\u0119kszanie efektywno\u015bci<\/h2>\n\n\n\n<p class=\"has-large-font-size\">Migracja nie musi oznacza\u0107 rewolucji. Na ka\u017cdym etapie analizowali\u015bmy dotychczasowe tre\u015bci \u2013 mimo \u017ce by\u0142y merytoryczne i dobrze napisane, nie by\u0142y skutecznie zoptymalizowane. Optymalizacji wymaga\u0142y tre\u015bci kategorii, strony produkt\u00f3w i artyku\u0142y blogowe.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading is-style-h3-style\">Rozw\u00f3j<\/h2>\n\n\n\n<p class=\"has-large-font-size\">Podczas procesu migracji uwzgl\u0119dnili\u015bmy plany biznesowe klienta, w tym systematyczne zwi\u0119kszanie asortymentu sklepu oraz pokrycie jak najwi\u0119kszej liczby fraz kluczowych z ni\u017cszych etap\u00f3w lejka sprzeda\u017cowego. W rezultacie przygotowali\u015bmy witryn\u0119 technicznie tak, by umo\u017cliwi\u0107 rozw\u00f3j przy stosunkowo niskich kosztach.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading is-style-h3-style\">Implementacja<\/h2>\n\n\n\n<p>Podczas procesu migracji uwzgl\u0119dnili\u015bmy plany biznesowe klienta, w tym systematyczne zwi\u0119kszanie asortymentu sklepu oraz pokrycie jak najwi\u0119kszej liczby fraz kluczowych z ni\u017cszych etap\u00f3w lejka sprzeda\u017cowego. W rezultacie przygotowali\u015bmy witryn\u0119 technicznie tak, by umo\u017cliwi\u0107 rozw\u00f3j przy stosunkowo niskich kosztach.<\/p>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--default block-pt--none\">\n\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(04) STRONA TECHNICZNA<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading is-style-preheading is-style-h3-style\">Optymalizacja techniczna i strukturalna serwisu<\/h2>\n\n\n\t\t\t\t<style>ul,ol{counter-reset:item}ul.is-style-table-of-contents-style ol,ol.is-style-table-of-contents-style ol{padding:0;margin:0;list-style-type:none}ul.is-style-table-of-contents-style li,ol.is-style-table-of-contents-style li{counter-increment:item;margin-bottom:var(--wp--preset--spacing--6);font-size:var(--wp--preset--font-size--large)}ul.is-style-table-of-contents-style ol li,ol.is-style-table-of-contents-style ol li{display:flex;margin-bottom:.6em}ul.is-style-table-of-contents-style ol li:first-of-type,ol.is-style-table-of-contents-style ol li:first-of-type{margin-top:var(--wp--preset--spacing--6)}ul.is-style-table-of-contents-style ol li::before,ol.is-style-table-of-contents-style ol li::before{content:counters(item, \".\") \". \";padding-right:.6em}ul.is-style-table-of-contents-style ol>li ol>li:before,ol.is-style-table-of-contents-style ol>li ol>li:before{content:counters(item, \".\") \" \"}ul.is-style-checkmark-style,ul.is-style-checkmark-style-2,ol.is-style-checkmark-style,ol.is-style-checkmark-style-2{position:relative;list-style:none}ul.is-style-checkmark-style li,ul.is-style-checkmark-style-2 li,ol.is-style-checkmark-style li,ol.is-style-checkmark-style-2 li{position:relative;margin-bottom:var(--wp--preset--spacing--xsmall)}ul.is-style-checkmark-style li::before,ul.is-style-checkmark-style-2 li::before,ol.is-style-checkmark-style li::before,ol.is-style-checkmark-style-2 li::before{content:\"\";width:24px;height:24px;position:absolute;left:-2.125rem;border-radius:100%;background-color:#eafcef;background-image:url(https:\/\/insightland.org\/app\/themes\/insightland\/assets\/images..\/..\/..\/assets\/images\/svg\/checkmark.svg);background-repeat:no-repeat;background-position:center;background-size:12px}ul.is-style-checkmark-style-2,ol.is-style-checkmark-style-2{margin-left:1.5rem}ul.is-style-checkmark-style-2 li::before,ol.is-style-checkmark-style-2 li::before{left:-1.8125rem;top:2px;background-image:url(https:\/\/insightland.org\/app\/themes\/insightland\/assets\/images..\/..\/..\/assets\/images\/svg\/checkmark-dark.svg);background-color:rgba(0,0,0,0)}ul.is-style-square-style,ol.is-style-square-style{margin-left:1rem;list-style:none}ul.is-style-square-style li,ol.is-style-square-style li{position:relative;margin-bottom:0.5rem}ul.is-style-square-style li::before,ol.is-style-square-style li::before{content:\"\";width:6px;height:6px;position:absolute;top:calc(.5em + 1px);left:calc(-1rem + 1px);border-radius:2px;background-color:var(--wp--preset--color--dark-800)}\n<\/style>\n\t\t\t\t\n<ul class=\"wp-block-list\">\n<li class=\"has-large-font-size\">Przeprowadzenie kompleksowej analizy s\u0142\u00f3w kluczowych, kt\u00f3ra pomog\u0142a uporz\u0105dkowa\u0107 struktur\u0119 serwisu oraz poprawi\u0107 nawigacj\u0119 dla u\u017cytkownik\u00f3w i bot\u00f3w indeksuj\u0105cych.<\/li>\n\n\n\n<li class=\"has-large-font-size\">Rekomendacja listy przekierowa\u0144 URL, uwzgl\u0119dniaj\u0105c intencj\u0119 ka\u017cdej strony i skuteczne przeniesienie mocy link\u00f3w zewn\u0119trznych.<\/li>\n\n\n\n<li class=\"has-large-font-size\">Weryfikacja log\u00f3w serwera w celu identyfikacji nieprawid\u0142owo\u015bci, przede wszystkim b\u0142\u0119d\u00f3w HTTP\u202f500, co pozwoli\u0142o odnale\u017a\u0107 i wyeliminowa\u0107 ich \u017ar\u00f3d\u0142a.<\/li>\n\n\n\n<li class=\"has-large-font-size\">Konfiguracja tag\u00f3w canonical, aby unikn\u0105\u0107 problem\u00f3w z duplikacj\u0105 tre\u015bci i usprawni\u0107 proces indeksowania stron z parametrami zapyta\u0144.<\/li>\n\n\n\n<li class=\"has-large-font-size\">Wdro\u017cenie linkowania wewn\u0119trznego opartego na klastrach tematycznych.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><\/p>\n<\/div>\n\n\n\n<p class=\"has-large-font-size\">Dzia\u0142ania zosta\u0142y zaplanowane i wykonane zgodnie zar\u00f3wno z naszym harmonogramem, jak i harmonogramem korekt po stronie klienta. \u015acis\u0142a wsp\u00f3\u0142praca w tym projekcie prze\u0142o\u017cy\u0142a si\u0119 na widoczne efekty.<\/p>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--default block-pt--none\">\n\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(05) Strategia tre\u015bci<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading is-style-h3-style\">Optymalizacja tre\u015bci<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-large-font-size\">Zoptymalizowali\u015bmy wcze\u015bniej przygotowane artyku\u0142y blogowe i wdro\u017cono koncepcj\u0119 tematycznych silos\u00f3w dla bloga.<\/li>\n\n\n\n<li class=\"has-large-font-size\">Stworzyli\u015bmy unikatowe i merytoryczne opisy kategorii dopasowane do rozszerzonej struktury serwisu.<\/li>\n\n\n\n<li class=\"has-large-font-size\">Zapewnili\u015bmy atrakcyjne przygotowanie meta danych, poprawiaj\u0105c pozycje fraz i zwi\u0119kszaj\u0105c CTR (wsp\u00f3\u0142czynnik klikalno\u015bci).<\/li>\n\n\n\n<li class=\"has-large-font-size\">Wprowadzili\u015bmy rozwi\u0105zania u\u0142atwiaj\u0105ce nawigacj\u0119 na blogu, w tym spis tre\u015bci, modu\u0142 powi\u0105zanych artyku\u0142\u00f3w, modu\u0142 cross\u2011selling oraz tagi.<\/li>\n<\/ul>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--default block-pt--none\">\n\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(06) WYNIKI<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading is-style-h3-style\">Efekty dzia\u0142a\u0144 zespo\u0142u Insightland<\/h2>\n\n\n\n<p>Nie ma nic bardziej satysfakcjonuj\u0105cego ni\u017c realizacja wyznaczonych cel\u00f3w. W ci\u0105gu <strong>11 miesi\u0119cy wsp\u00f3\u0142pracy<\/strong> uda\u0142o nam si\u0119 osi\u0105gn\u0105\u0107 wymierne efekty we wsp\u00f3\u0142pracy z klientem.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t\t\t<style>\n<\/style>\n\t\t\t\t\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"290\" src=\"https:\/\/insightland.org\/app\/uploads\/2024\/09\/PERFUMY-1024x290.png\" alt=\"Rezultaty:\nZnacz\u0105cy wzrost zasi\u0119gu i rozpoznawalno\u015bci marki. pozyskanie wysokiej jako\u015bci ruchu na stronie. Wzrost zysk\u00f3w z kana\u0142u organicznego.\n\" class=\"wp-image-9799\" srcset=\"https:\/\/insightland.org\/app\/uploads\/2024\/09\/PERFUMY-1024x290.png 1024w, https:\/\/insightland.org\/app\/uploads\/2024\/09\/PERFUMY-300x85.png 300w, https:\/\/insightland.org\/app\/uploads\/2024\/09\/PERFUMY-768x217.png 768w, https:\/\/insightland.org\/app\/uploads\/2024\/09\/PERFUMY-1536x435.png 1536w, https:\/\/insightland.org\/app\/uploads\/2024\/09\/PERFUMY-380x108.png 380w, https:\/\/insightland.org\/app\/uploads\/2024\/09\/PERFUMY-60x17.png 60w, https:\/\/insightland.org\/app\/uploads\/2024\/09\/PERFUMY-400x113.png 400w, https:\/\/insightland.org\/app\/uploads\/2024\/09\/PERFUMY-600x170.png 600w, https:\/\/insightland.org\/app\/uploads\/2024\/09\/PERFUMY.png 1646w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">S\u0142owniczek:<\/h4>\n\n\n\n<p><strong>Silosy SEO<\/strong> ( ang. SEO silos) odnosz\u0105 si\u0119 do koncepcji grupowania tre\u015bci na stronie internetowej wed\u0142ug temat\u00f3w. Silosem mo\u017ce by\u0107 na przyk\u0142ad kategoria w sklepie internetowym, kt\u00f3ra zawiera okre\u015blon\u0105 grup\u0119 produkt\u00f3w wraz z jednym lub kilkoma poziomami podkategorii, kt\u00f3re grupuj\u0105 je bardziej szczeg\u00f3\u0142owo.<\/p>\n\n\n\n<p><strong>Frazy d\u0142ugiego ogona <\/strong>(ang. long-tail phrases) to frazy kluczowe, a nawet ca\u0142e zdania, sk\u0142adaj\u0105ce si\u0119 z kilku s\u0142\u00f3w, kt\u00f3re s\u0105 zazwyczaj mniej popularne ni\u017c frazy og\u00f3lne (kr\u00f3tsze, szersze).<\/p>\n\n\n\n<p><strong>Mapa strony<\/strong> (ang. site map) to plik, kt\u00f3ry dostarcza wyszukiwarkom informacji o strukturze strony internetowej. Pomaga im zrozumie\u0107, jak zorganizowana jest strona internetowa, i pozwala na szybsze i skuteczniejsze indeksowanie jej tre\u015bci.<\/p>\n\n\n\n<p><strong>Indeksowanie <\/strong>(ang. indexing) to proces, w ramach kt\u00f3rego wyszukiwarki analizuj\u0105 zawarto\u015b\u0107 stron internetowych i tworz\u0105 spis tre\u015bci lub indeks. Indeks zawiera informacje o poszczeg\u00f3lnych stronach, takie jak s\u0142owa kluczowe, linki, nag\u0142\u00f3wki lub tre\u015b\u0107.<\/p>\n\n\n\n<div style=\"height:69px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"#calendly\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"275\" src=\"https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Make-your-brand-the-answer-_-v1-1024x275.png\" alt=\"\" class=\"wp-image-9771\" srcset=\"https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Make-your-brand-the-answer-_-v1-1024x275.png 1024w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Make-your-brand-the-answer-_-v1-300x81.png 300w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Make-your-brand-the-answer-_-v1-768x207.png 768w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Make-your-brand-the-answer-_-v1-1536x413.png 1536w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Make-your-brand-the-answer-_-v1-380x102.png 380w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Make-your-brand-the-answer-_-v1-60x16.png 60w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Make-your-brand-the-answer-_-v1-400x108.png 400w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Make-your-brand-the-answer-_-v1-600x161.png 600w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Make-your-brand-the-answer-_-v1.png 1666w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--none block-pt--none\">\n\t<div class=\"basic-container__content container\">\n\t\t<div class=\"acf-innerblocks-container\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"feat-case-study block-theme--white container--normal block-pb--default block-pt--default\">\n\t\t\t\t\t<style>.feat-case-study__content{display:flex;align-items:flex-end;justify-content:space-between;gap:var(--wp--preset--spacing--small)}@media(max-width: 575px){.feat-case-study__content{flex-direction:column;align-items:flex-start;gap:2rem}}.feat-case-study__content .wp-block-button{min-width:max-content}.feat-case-study__content h2{margin-bottom:0}@media(min-width: 1201px){.feat-case-study__content h2{max-width:50vw}}@media(max-width: 575px){.feat-case-study__content .acf-innerblocks-container{width:100%}}.feat-case-study__cols{display:grid;grid-template-columns:repeat(2, 1fr);margin-top:var(--wp--preset--spacing--xlarge);gap:var(--wp--preset--spacing--medium)}@media(max-width: 767px){.feat-case-study__cols{grid-template-columns:repeat(1, 1fr);gap:var(--wp--preset--spacing--large)}}.feat-case-study__cols--three{grid-template-columns:repeat(3, 1fr)}@media(max-width: 991px){.feat-case-study__cols--three{grid-template-columns:repeat(1, 1fr)}}\n<\/style>\n\t\t\t\t\t<div class=\"feat-case-study__container container\">\n\t\t<div class=\"feat-case-study__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<p class=\"is-style-preheading\" style=\"margin-bottom:var(--wp--preset--spacing--small)\">Wi\u0119cej<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Case studies<\/h2>\n\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t<div class=\"feat-case-study__cols feat-case-study__cols--three\">\n\t\t\t\t\t\t\t\t\t<style>.cs-tile{max-width:620px;position:relative}.cs-tile__categories{position:absolute;top:var(--wp--preset--spacing--6);left:var(--wp--preset--spacing--6);display:flex;flex-wrap:wrap}.cs-tile__category{color:var(--wp--preset--color--dark-800);background-color:var(--wp--preset--color--secondary)}.cs-tile__image{height:260px}@media(min-width: 993px){.cs-tile__image{height:500px}}.cs-tile__image img{width:100%;height:100%;object-fit:cover}.cs-tile__title{margin-top:var(--wp--preset--spacing--8);margin-bottom:0;font-family:\"Inter\",sans-serif}@media(max-width: 991px){.cs-tile__title.text-huge{font-size:1.625rem;line-height:2.275rem}}.cs-tile__excerpt{margin-top:var(--wp--preset--spacing--small)}@media(max-width: 767px){.cs-tile__excerpt{display:none}}.cs-tile:hover h2{opacity:.8}@media(min-width: 993px){.cs-tile--sm .cs-tile__image{height:340px}}.cs-tile--sm .cs-tile__title{font-size:var(--wp--preset--font-size--xxl);line-height:1.4;font-weight:500}@media(min-width: 993px){.feat-case-study__cols--three .cs-tile__image{height:340px}}.feat-case-study__cols--three .cs-tile__title{font-size:1.5rem;line-height:1.4;font-weight:500}\n<\/style>\n\t\t\t\t\t\t\t\t<style>.badges{display:flex;align-items:center;z-index:3;gap:.75rem}.badge{display:inline-block;padding:.688rem 1rem;font-size:15px;font-weight:500;line-height:18px;text-align:center;color:var(--wp--preset--color--dark-700);text-decoration:none;letter-spacing:.02em;border-radius:100px;background-color:var(--wp--preset--color--primary-200);transition:opacity .3s ease-in-out}@media(max-width: 767px){.badge{padding:0.5rem 0.625rem;font-size:14px}}.badge:hover{opacity:.8}.badge--sm{padding:0.5rem 0.625rem;font-size:14px}.badge--analytics{color:#5d6536;background-color:#effac0}.badge--seo{color:#5f3e6b;background-color:#f6e6fc}.cs-tile .badge{background-color:var(--wp--preset--color--secondary)}\n<\/style>\n\t\t\t\t\t\t\t\t<style>.card-link{width:100%;height:100%;position:absolute;z-index:1;top:0;left:0;cursor:pointer}\n<\/style>\n\t\t\t\t<div class=\"feat-case-study__item cs-tile tile \">\n\t<div class=\"feat-case-study__image img-rounded cs-tile__image\">\n\t<img decoding=\"async\" width=\"678\" height=\"576\" src=\"https:\/\/insightland.org\/app\/uploads\/2024\/09\/3LP.png\" class=\"attachment-case-study-thumb size-case-study-thumb\" alt=\"\" loading=\"lazy\" \/>\t\t\t<div class=\"feat-case-study__categories cs-tile__categories badges\">\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/ai-search\/\">AI Search<\/a>\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/link-building\/\">Link Building<\/a>\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/seo\/\">SEO<\/a>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<h2 class=\"feat-case-study__title cs-tile__title text-huge\">\n\t\t\t3LP: Transformacja narracji o marce w AI Search\t\t<\/h2>\n\t\t\t<a class=\"feat-case-study__link cs-tile__link-mobile card-link\" aria-label=\"3LP: Transformacja narracji o marce w AI Search\" href=\"https:\/\/insightland.org\/pl\/case-study\/3lp-transformacja-narracji-o-marce-w-ai-search\/\"><\/a>\n<\/div>\n\t\t\t\t\t\t<div class=\"feat-case-study__item cs-tile tile \">\n\t<div class=\"feat-case-study__image img-rounded cs-tile__image\">\n\t<img decoding=\"async\" width=\"678\" height=\"576\" src=\"https:\/\/insightland.org\/app\/uploads\/2024\/09\/WOJAS-2.png\" class=\"attachment-case-study-thumb size-case-study-thumb\" alt=\"\" loading=\"lazy\" \/>\t\t\t<div class=\"feat-case-study__categories cs-tile__categories badges\">\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/content-marketing\/\">Content Marketing<\/a>\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/link-building\/\">Link Building<\/a>\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/seo\/\">SEO<\/a>\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/techniczne-seo\/\">Techniczne SEO<\/a>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<h2 class=\"feat-case-study__title cs-tile__title text-huge\">\n\t\t\tWojas.pl: 67\u202f% wzrostu sprzeda\u017cy z ruchu organicznego\t\t<\/h2>\n\t\t\t<a class=\"feat-case-study__link cs-tile__link-mobile card-link\" aria-label=\"Wojas.pl: 67\u202f% wzrostu sprzeda\u017cy z ruchu organicznego\" href=\"https:\/\/insightland.org\/pl\/case-study\/wojas-pl-67-wzrostu-sprzedazy-z-ruchu-organicznego\/\"><\/a>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Migracja strony internetowej nie musi oznacza\u0107 spadku\u202fruchu \u2013 mo\u017ce by\u0107 okazj\u0105 do wzrostu. Poni\u017cej case study pokazuj\u0105ce, jak przemy\u015blana migracja i dzia\u0142ania SEO przyczyni\u0142y si\u0119 do znacz\u0105cego wzrostu ruchu organicznego.<\/p>\n","protected":false},"featured_media":10135,"template":"","meta":{"_acf_changed":true},"case-study-category":[130,127],"class_list":["post-9778","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case-study-category-migracja-stron","case-study-category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Paryskie Perfumy: wzrost ruchu o 200\u202f% po migracji strony - Insightland<\/title>\n<meta name=\"description\" content=\"Case study pokazuj\u0105ce, jak przemy\u015blana migracja i dzia\u0142ania SEO przyczyni\u0142y si\u0119 do znacz\u0105cego wzrostu ruchu organicznego.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insightland.org\/pl\/case-study\/paryskie-perfumy-wzrost-ruchu-o-200-procent-po-migracji-strony\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insightland x Paryskie Perfumy: wzrost ruchu o 200\u202f% po migracji strony\" \/>\n<meta property=\"og:description\" content=\"Case study pokazuj\u0105ce, jak przemy\u015blana migracja i dzia\u0142ania SEO przyczyni\u0142y si\u0119 do znacz\u0105cego wzrostu ruchu organicznego.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insightland.org\/pl\/case-study\/paryskie-perfumy-wzrost-ruchu-o-200-procent-po-migracji-strony\/\" \/>\n<meta property=\"og:site_name\" content=\"Insightland\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/InsightlandSEO\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-03T12:57:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/insightland.org\/app\/uploads\/2024\/09\/Paris-Perfumes-OG-IMAGE-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"593\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/insightland.org\/pl\/case-study\/paryskie-perfumy-wzrost-ruchu-o-200-procent-po-migracji-strony\/\",\"url\":\"https:\/\/insightland.org\/pl\/case-study\/paryskie-perfumy-wzrost-ruchu-o-200-procent-po-migracji-strony\/\",\"name\":\"Paryskie Perfumy: wzrost ruchu o 200\u202f% po migracji strony - 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