{"id":9851,"date":"2024-11-21T08:08:52","date_gmt":"2024-11-21T08:08:52","guid":{"rendered":"https:\/\/insightland.org\/?post_type=case-study&#038;p=9851"},"modified":"2026-04-07T07:54:42","modified_gmt":"2026-04-07T07:54:42","slug":"medicine-wzrost-widocznosci-strony-internetowej","status":"publish","type":"case-study","link":"https:\/\/insightland.org\/pl\/case-study\/medicine-wzrost-widocznosci-strony-internetowej\/","title":{"rendered":"Medicine: wzrost widoczno\u015bci strony internetowej"},"content":{"rendered":"<section class=\"basic-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--default block-pt--small\">\n\t\t\t\t<style>.basic-container{width:100%;position:relative;overflow:hidden}.basic-container__background{position:absolute;z-index:0;top:0;right:0;bottom:0;left:0}.basic-container__background img{width:100%;height:100%;object-fit:cover}.basic-container__content{max-width:100%;padding:0 var(--wp--preset--spacing--small);position:relative;z-index:1}@media(min-width: 1200px){.basic-container__content{padding:0}}.basic-container.container-size .basic-container__content{width:100%;max-width:960px;margin:0 auto}.basic-container.container-size-lg .basic-container__content{width:100%;max-width:1080px;margin:0 auto}.basic-container.container-size-sm .basic-container__content{width:100%;max-width:720px;margin:0 auto}.basic-container.container-size-full .basic-container__content{width:100%;max-width:100%;padding:0;margin:0 auto}\n<\/style>\n\t\t\t\t\t<div class=\"basic-container__content container\">\n\t\t<div class=\"acf-innerblocks-container\">\n\n<h1 class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--large)\">Medicine: wzrost widoczno\u015bci strony internetowej<\/h1>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\t\t\t\t<style>p.is-style-uppercase{text-transform:uppercase}p.is-style-preheading{margin-bottom:var(--wp--preset--spacing--small);font-size:clamp(.875rem,2vw,1.125rem);font-weight:500;line-height:clamp(1.05rem,2vw,1.35rem);color:var(--wp--preset--color--dark-800);letter-spacing:.05rem;text-transform:uppercase}p.is-style-subheading{margin-bottom:1.5rem;font-weight:800;color:var(--wp--preset--color--primary);letter-spacing:0.075rem;text-transform:uppercase;font-size:1rem;line-height:1.5}p.is-style-leadparagraph{font-weight:700;font-size:1rem;line-height:1.5}@media(min-width: 768px){p.is-style-leadparagraph{font-size:1.125rem;line-height:1.5}}.block-theme--dark p.is-style-preheading{color:var(--wp--preset--color--light)}\n<\/style>\n\t\t\t\t\n<p class=\"has-xxxl-font-size\" style=\"margin-bottom:var(--wp--preset--spacing--huge)\">Podczas wsp\u00f3\u0142pracy z mark\u0105 Medicine poradzili\u015bmy sobie z trendem spadkowym i zmieniaj\u0105c\u0105 si\u0119 intencj\u0105 s\u0142\u00f3w kluczowych.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--default block-pt--none\">\n\t\t\t\t<style>.cs-basic-container__container{display:flex;justify-content:space-between}@media(max-width: 991px){.cs-basic-container__container{flex-direction:column;gap:var(--wp--preset--spacing--xsmall)}}@media(min-width: 993px){.cs-basic-container__content{max-width:64.2857142857%}}\n<\/style>\n\t\t\t\t\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(01) Wyzwania<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading\" style=\"margin-right:0;margin-bottom:var(--wp--preset--spacing--large)\">Utrzymanie wysokiej widoczno\u015bci w stale zmieniaj\u0105cym si\u0119 \u015bwiecie online<\/h2>\n\n\n\n<p class=\"has-xxl-font-size\" style=\"margin-bottom:var(--wp--preset--spacing--large);font-style:normal;font-weight:500\">Serwis wearmedicine.com zacz\u0105\u0142 notowa\u0107 spadki pozycji w wynikach wyszukiwania. Sygna\u0142y by\u0142y jednoznaczne \u2013 kluczowe frazy, kt\u00f3re wcze\u015bniej generowa\u0142y warto\u015bciowy ruch, stopniowo traci\u0142y na rzecz konkurencji. Kolejne raporty wskazywa\u0142y na konieczno\u015b\u0107 podj\u0119cia zdecydowanych dzia\u0142a\u0144 w celu poprawy wynik\u00f3w. Dzia\u0142ania prewencyjne realizowane wsp\u00f3lnie przez Insightland i Medicine stworzy\u0142y fundament rezultat\u00f3w, kt\u00f3re prezentujemy poni\u017cej.<\/p>\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"is-style-preheading\">KONTEKST<\/p>\n\n\n\n<div class=\"wp-block-custom-list-block custom-list-block\" style=\"margin-top:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-custom-text-list text-list-item left-text\">\n<p class=\"left-text\" style=\"font-size:20px\">Bran\u017ca<\/p>\n\n\n\n<p class=\"has-text-align-right right-text\" style=\"font-size:20px;font-style:normal;font-weight:500\">Fashion<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-custom-text-list text-list-item\">\n<p class=\"left-text\" style=\"font-size:20px\">Rynek<\/p>\n\n\n\n<p class=\"has-text-align-right right-text\" style=\"font-size:20px;font-style:normal;font-weight:500\">Polska<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-custom-text-list text-list-item\">\n<p class=\"left-text\" style=\"font-size:20px\">Czas<\/p>\n\n\n\n<p class=\"has-text-align-right right-text\" style=\"font-size:20px;font-style:normal;font-weight:500\">Wsp\u00f3\u0142praca d\u0142ugoterminowa<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-custom-text-list text-list-item\">\n<p class=\"left-text\" style=\"font-size:20px\">Typ projektu<\/p>\n\n\n\n<p class=\"has-text-align-right right-text\" style=\"font-size:20px;font-style:normal;font-weight:500\">Sta\u0142a obs\u0142uga<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-custom-text-list text-list-item\">\n<p class=\"left-text\" style=\"font-size:20px\">Us\u0142ugi<\/p>\n\n\n\n<p class=\"has-text-align-right right-text\" style=\"font-size:20px;font-style:normal;font-weight:500\">SEO, SEO Techniczne, Content SEO<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>W \u015bwiecie, w kt\u00f3rym algorytmy wyszukiwarek zmieniaj\u0105 si\u0119 szybciej ni\u017c trendy rynkowe, szybkie, ale jednocze\u015bnie przemy\u015blane dzia\u0142ania s\u0105 kluczowe. Nasz zesp\u00f3\u0142 przeprowadzi\u0142 szczeg\u00f3\u0142ow\u0105 analiz\u0119, rozumiej\u0105c, \u017ce sukces w takich przypadkach zale\u017cy od trafnej diagnozy i skutecznej strategii. Naszym celem by\u0142o nie tylko zatrzymanie spadk\u00f3w, ale tak\u017ce ponowne skierowanie strony na \u015bcie\u017ck\u0119 wzrostu. Rozpocz\u0119li\u015bmy od pog\u0142\u0119bionej analizy intencji wyszukiwania, identyfikuj\u0105c zmieniaj\u0105ce si\u0119 potrzeby u\u017cytkownik\u00f3w oraz sezonowe trendy wp\u0142ywaj\u0105ce na zachowania konsumenckie.<\/p>\n\n\n\n<p>Dzi\u0119ki zaawansowanym narz\u0119dziom analitycznym i do\u015bwiadczeniu naszych specjalist\u00f3w opracowali\u015bmy szczeg\u00f3\u0142owy plan dzia\u0142ania. Skupili\u015bmy si\u0119 na optymalizacji tre\u015bci, poprawie aspekt\u00f3w technicznych oraz dopasowaniu strategii SEO do najnowszych wymaga\u0144 algorytm\u00f3w. Efekty pojawi\u0142y si\u0119 niemal natychmiast. Nasze dzia\u0142ania przywr\u00f3ci\u0142y stronie pozycj\u0119 lidera, udowadniaj\u0105c, \u017ce nawet w obliczu trendu spadkowego mo\u017cna osi\u0105gn\u0105\u0107 sukces \u2013 pod warunkiem w\u0142a\u015bciwej reakcji na nowe wyzwania.<\/p>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--small block-pt--small\">\n\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(02) Zmiany intencji s\u0142\u00f3w kluczowych<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading is-style-h3-style\">Co wp\u0142ywa na intencj\u0119 s\u0142\u00f3w kluczowych?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading is-style-h4-style\">Ewolucja potrzeb<\/h3>\n\n\n\t\t\t\t<style>ul,ol{counter-reset:item}ul.is-style-table-of-contents-style ol,ol.is-style-table-of-contents-style ol{padding:0;margin:0;list-style-type:none}ul.is-style-table-of-contents-style li,ol.is-style-table-of-contents-style li{counter-increment:item;margin-bottom:var(--wp--preset--spacing--6);font-size:var(--wp--preset--font-size--large)}ul.is-style-table-of-contents-style ol li,ol.is-style-table-of-contents-style ol li{display:flex;margin-bottom:.6em}ul.is-style-table-of-contents-style ol li:first-of-type,ol.is-style-table-of-contents-style ol li:first-of-type{margin-top:var(--wp--preset--spacing--6)}ul.is-style-table-of-contents-style ol li::before,ol.is-style-table-of-contents-style ol li::before{content:counters(item, \".\") \". \";padding-right:.6em}ul.is-style-table-of-contents-style ol>li ol>li:before,ol.is-style-table-of-contents-style ol>li ol>li:before{content:counters(item, \".\") \" \"}ul.is-style-checkmark-style,ul.is-style-checkmark-style-2,ol.is-style-checkmark-style,ol.is-style-checkmark-style-2{position:relative;list-style:none}ul.is-style-checkmark-style li,ul.is-style-checkmark-style-2 li,ol.is-style-checkmark-style li,ol.is-style-checkmark-style-2 li{position:relative;margin-bottom:var(--wp--preset--spacing--xsmall)}ul.is-style-checkmark-style li::before,ul.is-style-checkmark-style-2 li::before,ol.is-style-checkmark-style li::before,ol.is-style-checkmark-style-2 li::before{content:\"\";width:24px;height:24px;position:absolute;left:-2.125rem;border-radius:100%;background-color:#eafcef;background-image:url(https:\/\/insightland.org\/app\/themes\/insightland\/assets\/images..\/..\/..\/assets\/images\/svg\/checkmark.svg);background-repeat:no-repeat;background-position:center;background-size:12px}ul.is-style-checkmark-style-2,ol.is-style-checkmark-style-2{margin-left:1.5rem}ul.is-style-checkmark-style-2 li::before,ol.is-style-checkmark-style-2 li::before{left:-1.8125rem;top:2px;background-image:url(https:\/\/insightland.org\/app\/themes\/insightland\/assets\/images..\/..\/..\/assets\/images\/svg\/checkmark-dark.svg);background-color:rgba(0,0,0,0)}ul.is-style-square-style,ol.is-style-square-style{margin-left:1rem;list-style:none}ul.is-style-square-style li,ol.is-style-square-style li{position:relative;margin-bottom:0.5rem}ul.is-style-square-style li::before,ol.is-style-square-style li::before{content:\"\";width:6px;height:6px;position:absolute;top:calc(.5em + 1px);left:calc(-1rem + 1px);border-radius:2px;background-color:var(--wp--preset--color--dark-800)}\n<\/style>\n\t\t\t\t\n<ul class=\"wp-block-list\">\n<li><strong>Aktualne wydarzenia:<\/strong> Du\u017ce wydarzenia, takie jak wybory, pandemie, premiery filmowe czy wydarzenia sportowe, wp\u0142ywaj\u0105 na popularno\u015b\u0107 konkretnych fraz. W czasie pandemii COVID-19 znacz\u0105co wzros\u0142o zainteresowanie zapytaniami dotycz\u0105cymi zdrowia, bezpiecze\u0144stwa oraz pracy zdalnej.<\/li>\n\n\n\n<li><strong>Nowe produkty i technologie: <\/strong>Wprowadzenie nowych produkt\u00f3w, np. nowego modelu smartfona, powoduje wzrost liczby zapyta\u0144 dotycz\u0105cych tych inno\u015bci. U\u017cytkownicy szukaj\u0105 specyfikacji, opinii oraz sklep\u00f3w.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading is-style-h4-style\">Aktualizacje algorytmu Google<\/h3>\n\n\n\n<p>Google regularnie aktualizuje swoje algorytmy, co wp\u0142ywa na spos\u00f3b interpretowania i wy\u015bwietlania wynik\u00f3w wyszukiwania. Zmiany te mog\u0105 znacz\u0105co oddzia\u0142ywa\u0107 na intencj\u0119 s\u0142\u00f3w kluczowych.<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-h4-style\">Sezonowo\u015b\u0107<\/h3>\n\n\n\n<p>W zale\u017cno\u015bci od pory roku, \u015bwi\u0105t lub innych wydarze\u0144 sezonowych popularno\u015b\u0107 niekt\u00f3rych fraz ro\u015bnie. Przyk\u0142adowo zim\u0105 zwi\u0119ksza si\u0119 liczba zapyta\u0144 dotycz\u0105cych grzejnik\u00f3w, prezent\u00f3w \u015bwi\u0105tecznych czy odzie\u017cy zimowej.<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-h4-style\">Jak cz\u0119sto Google aktualizuje algorytm?<\/h3>\n\n\n\n<p class=\"has-large-font-size\">Google wprowadza drobne aktualizacje algorytmu <strong>nawet do dziewi\u0119ciu razy dziennie<\/strong>. Te niewielkie zmiany maj\u0105 na celu popraw\u0119 jako\u015bci wynik\u00f3w wyszukiwania, ale mog\u0105 r\u00f3wnie\u017c wp\u0142ywa\u0107 na widoczno\u015b\u0107 poszczeg\u00f3lnych fraz. Kluczowe aktualizacje \u2013 tzw. <strong>Core Updates \u2013 pojawiaj\u0105 si\u0119 kilka razy w roku.<\/strong><\/p>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--small block-pt--small\">\n\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(03) Podej\u015bcie holistyczne<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading\">Czy istnieje uniwersalny spos\u00f3b na zatrzymanie trendu spadkowego strony?<\/h2>\n\n\n\n<p>Niestety nie. Ka\u017cda strona funkcjonuje w inny spos\u00f3b, dlatego indywidualne podej\u015bcie do ka\u017cdego wyzwania jest kluczowe. Najlepsze efekty osi\u0105ga si\u0119 poprzez holistyczne spojrzenie na stron\u0119 \u2013 traktowanie jej jak organizmu sk\u0142adaj\u0105cego si\u0119 z wielu element\u00f3w, kt\u00f3re musz\u0105 wsp\u00f3\u0142pracowa\u0107.<br><\/p>\n\n\n\n<p><\/p>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t\t\t<style>\n<\/style>\n\t\t\t\t\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"423\" src=\"https:\/\/insightland.org\/app\/uploads\/2026\/03\/MEDICINE-01-1024x423.png\" alt=\"\" class=\"wp-image-9852\" style=\"width:1024px;height:auto\" srcset=\"https:\/\/insightland.org\/app\/uploads\/2026\/03\/MEDICINE-01-1024x423.png 1024w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/MEDICINE-01-300x124.png 300w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/MEDICINE-01-768x317.png 768w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/MEDICINE-01-1536x635.png 1536w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/MEDICINE-01-380x157.png 380w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/MEDICINE-01-60x25.png 60w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/MEDICINE-01-400x165.png 400w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/MEDICINE-01-600x248.png 600w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/MEDICINE-01.png 1646w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Ka\u017cdy element odpowiada za inny obszar dzia\u0142a\u0144, jednak dzi\u0119ki zastosowaniu regularnie aktualizowanej wiedzy dbamy o to, aby wszystkie dzia\u0142a\u0142y sp\u00f3jnie.<\/figcaption><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--small block-pt--small\">\n\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(04) PLAN DZIA\u0141ANIA<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading\">Szczeg\u00f3\u0142y projektu<\/h2>\n\n\n\n<p>Dla marki Medicine przygotowali\u015bmy nowe tre\u015bci zoptymalizowane pod frazy odpowiadaj\u0105ce w\u0142a\u015bciwej intencji u\u017cytkownika oraz wsparte dobrze zaplanowan\u0105 strategi\u0105 linkowania wewn\u0119trznego. Uporz\u0105dkowali\u015bmy r\u00f3wnie\u017c struktur\u0119 serwisu, eliminuj\u0105c problemy z duplikacj\u0105 tre\u015bci oraz kanibalizacj\u0105. Dzia\u0142ania te pozwoli\u0142y zatrzyma\u0107 trend spadkowy i osi\u0105gn\u0105\u0107 niemal rekordowy poziom widoczno\u015bci, utrzymuj\u0105c mark\u0119 w czo\u0142\u00f3wce wynik\u00f3w dla kluczowych fraz oraz generuj\u0105c znacz\u0105cy ruch organiczny.<\/p>\n\n\n\n<p>Wykonane dzia\u0142ania, krok po kroku:<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-h3-style\">Dzia\u0142ania techniczne<\/h3>\n\n\n\n<p>Wdro\u017cenie odpowiednich dzia\u0142a\u0144 technicznych stanowi fundament skutecznego zarz\u0105dzania stron\u0105 internetow\u0105, szczeg\u00f3lnie w sytuacji problem\u00f3w z widoczno\u015bci\u0105 oraz duplikacj\u0105 tre\u015bci. Algorytmy wyszukiwarek staj\u0105 si\u0119 coraz bardziej zaawansowane, dlatego ka\u017cdy b\u0142\u0105d techniczny mo\u017ce prowadzi\u0107 do powa\u017cnych konsekwencji, takich jak spadek pozycji lub zmniejszenie ruchu organicznego. Z tego powodu kluczowa jest szybka i precyzyjna reakcja.<\/p>\n\n\n\n<h4 class=\"wp-block-heading is-style-h4-style\">Duplikacja<\/h4>\n\n\n\n<p class=\"has-large-font-size\">Duplikacja tre\u015bci na stronie mo\u017ce prowadzi\u0107 do problem\u00f3w z indeksacj\u0105, negatywnie wp\u0142ywa\u0107 na ranking oraz wprowadza\u0107 u\u017cytkownik\u00f3w w b\u0142\u0105d. Najcz\u0119\u015bciej wynika ona z powielania lub umieszczania bardzo podobnych tre\u015bci na r\u00f3\u017cnych podstronach.<\/p>\n\n\n\n<h4 class=\"wp-block-heading is-style-h4-style\">Podj\u0119te dzia\u0142ania<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Usuni\u0119cie duplikat\u00f3w stron produkt\u00f3w generowanych przez parametry URL:<br><\/strong>Przyk\u0142adowy adres z parametrem:<br><mark style=\"background-color:#CFFDF5\" class=\"has-inline-color has-dark-color\">https:\/\/wearmedicine.com\/p\/t-shirt-bawelniany-meski-iron-maiden-czarny-1017730?page=2<br><\/mark><br>Ustawili\u015bmy tag canonical dla produktu. Google respektuje takie wskazania, dzi\u0119ki czemu problem duplikacji zosta\u0142 wyeliminowany.<\/li>\n\n\n\n<li><strong>Usuni\u0119cie i przekierowanie zduplikowanych stron kategorii:<\/strong><strong><br><\/strong>Zesp\u00f3\u0142 Insightland przeprowadzi\u0142 szczeg\u00f3\u0142ow\u0105 analiz\u0119 podstron w obr\u0119bie kategorii, identyfikuj\u0105c duplikaty \u2013 strony o podobnej lub identycznej tre\u015bci targetuj\u0105ce te same s\u0142owa kluczowe. Aby unikn\u0105\u0107 konflikt\u00f3w oraz zachowa\u0107 warto\u015b\u0107 SEO, usun\u0119li\u015bmy zb\u0119dne podstrony. Dla ka\u017cdej z nich wdro\u017cono przekierowanie 301 do najbardziej warto\u015bciowej strony kategorii.<\/li>\n\n\n\n<li><strong>Uporz\u0105dkowanie indeksowania nowych adres\u00f3w URL powstaj\u0105cych przez b\u0142\u0119dne linkowanie w sidebarze:<br><\/strong>W niekt\u00f3rych kategoriach sidebar generowa\u0142 niepoprawne adresy URL powoduj\u0105ce duplikacj\u0119. Problem rozwi\u0105zano poprzez wdro\u017cenie w\u0142a\u015bciwego tagu canonical.<br>Przyk\u0142adowy b\u0142\u0119dny adres: <mark style=\"background-color:#CFFDF5\" class=\"has-inline-color\">https:\/\/wearmedicine.com\/s\/sukienki-na-zime\/ona\/odziez<\/mark><br>Canonical wskazywa\u0142 na: <mark style=\"background-color:#CFFDF5\" class=\"has-inline-color\">https:\/\/wearmedicine.com\/s\/sukienki-na-zime<\/mark><\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"314\" src=\"https:\/\/insightland.org\/app\/uploads\/2026\/03\/MEDICINE-02-1024x314.png\" alt=\"\" class=\"wp-image-9853\" srcset=\"https:\/\/insightland.org\/app\/uploads\/2026\/03\/MEDICINE-02-1024x314.png 1024w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/MEDICINE-02-300x92.png 300w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/MEDICINE-02-768x235.png 768w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/MEDICINE-02-1536x470.png 1536w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/MEDICINE-02-380x116.png 380w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/MEDICINE-02-60x18.png 60w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/MEDICINE-02-400x122.png 400w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/MEDICINE-02-600x184.png 600w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/MEDICINE-02.png 1646w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--small block-pt--small\">\n\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\"><\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h3 class=\"wp-block-heading\">Strengthening topical authority<\/h3>\n\n\n\n<p>A key component of building topical authority is the proper internal linking within the website. Topic clusters are groups of closely related web pages, linked in a way that reinforces the authority of a specific topic. This process was executed in the following stages:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/insightland.org\/app\/uploads\/2024\/11\/MEDICINE-03-1024x608.png\" alt=\"\" class=\"wp-image-9839\" srcset=\"https:\/\/insightland.org\/app\/uploads\/2024\/11\/MEDICINE-03-1024x608.png 1024w, https:\/\/insightland.org\/app\/uploads\/2024\/11\/MEDICINE-03-300x178.png 300w, https:\/\/insightland.org\/app\/uploads\/2024\/11\/MEDICINE-03-768x456.png 768w, https:\/\/insightland.org\/app\/uploads\/2024\/11\/MEDICINE-03-1536x913.png 1536w, https:\/\/insightland.org\/app\/uploads\/2024\/11\/MEDICINE-03-380x226.png 380w, https:\/\/insightland.org\/app\/uploads\/2024\/11\/MEDICINE-03-60x36.png 60w, https:\/\/insightland.org\/app\/uploads\/2024\/11\/MEDICINE-03-400x238.png 400w, https:\/\/insightland.org\/app\/uploads\/2024\/11\/MEDICINE-03-600x357.png 600w, https:\/\/insightland.org\/app\/uploads\/2024\/11\/MEDICINE-03.png 1646w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--none block-pt--none\">\n\t<div class=\"basic-container__content container\">\n\t\t<div class=\"acf-innerblocks-container\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--small block-pt--small\">\n\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(05) Content i link building<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h3 class=\"wp-block-heading\">Content i link building<\/h3>\n\n\n\n<p><strong>Optymalizacja opis\u00f3w kategorii<\/strong><\/p>\n\n\n\n<p>Skupili\u015bmy si\u0119 na optymalizacji istniej\u0105cych tre\u015bci w celu lepszego dopasowania do aktualnych zapyta\u0144 u\u017cytkownik\u00f3w. Nowe materia\u0142y przygotowano tak, aby odpowiada\u0142y na zmieniaj\u0105ce si\u0119 potrzeby odbiorc\u00f3w.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Nasze dzia\u0142ania, krok po kroku:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analiza tre\u015bci na stronach kategorii<\/li>\n\n\n\n<li>Wyb\u00f3r kategorii optymalizowanych pod frazy o r\u00f3\u017cnych intencjach \u2013 intencja mo\u017ce zmienia\u0107 si\u0119 w czasie<\/li>\n\n\n\n<li>Research s\u0142\u00f3w kluczowych dla konkretnych kategorii z uwzgl\u0119dnieniem aktualnej intencji u\u017cytkownika<\/li>\n\n\n\n<li>Przepisanie tre\u015bci poprzez deoptymalizacj\u0119 fraz o innej intencji<\/li>\n\n\n\n<li>Tworzenie nowych tre\u015bci tam, gdzie obecne opisy by\u0142y nieskuteczne lub niemo\u017cliwe do optymalizacji<\/li>\n\n\n\n<li>Dodanie s\u0142\u00f3w kluczowych o tej samej intencji do zaktualizowanych tre\u015bci<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Optymalizacja filtr\u00f3w kolor\u00f3w<\/h4>\n\n\n\n<p>Strony kategorii oparte na filtrach kolor\u00f3w zosta\u0142y uzupe\u0142nione o zoptymalizowane tre\u015bci, kt\u00f3re zwi\u0119kszy\u0142y widoczno\u015b\u0107 w wynikach wyszukiwania oraz lepiej dopasowa\u0142y si\u0119 do konkretnych intencji u\u017cytkownik\u00f3w. Ka\u017cd\u0105 stron\u0119 dopasowano do fraz zwi\u0105zanych z kolorami. Przyk\u0142adowo podstrony typu \u201eczarne bluzki damskie\u201d czy \u201ebia\u0142e bluzki damskie\u201d zosta\u0142y rozszerzone o tre\u015bci opisuj\u0105ce produkty, trendy oraz praktyczne wskaz\u00f3wki stylizacyjne.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Aktualizacja meta danych<\/h4>\n\n\n\n<p>Na podstawie analizy konkurencji zoptymalizowali\u015bmy meta title oraz meta description, tak aby odpowiada\u0142y intencji u\u017cytkownika i jednocze\u015bnie wyr\u00f3\u017cnia\u0142y si\u0119 w wynikach wyszukiwania.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Nowe podej\u015bcie do sekcji FAQ<\/h4>\n\n\n\n<p>Rozpocz\u0119li\u015bmy wdra\u017canie sekcji FAQ z wykorzystaniem danych strukturalnych Schema.org, co pozwoli\u0142o wyszukiwarce lepiej interpretowa\u0107 tre\u015bci.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Optymalizacja sekcji blogowej<\/h4>\n\n\n\n<p>W sekcji blogowej skupili\u015bmy si\u0119 na:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optymalizacji istniej\u0105cych artyku\u0142\u00f3w <\/strong>pod aktualne zapytania wynikaj\u0105ce ze zmieniaj\u0105cej si\u0119 intencji u\u017cytkownika<\/li>\n\n\n\n<li><strong>Tworzeniu nowych artyku\u0142\u00f3w w klastrach tematycznych<\/strong>, g\u0142\u00f3wnie w oparciu o sezonowe s\u0142owa kluczowe<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Przyk\u0142ad zmiany intencji<\/h4>\n\n\n\n<p>Zaobserwowali\u015bmy, \u017ce u\u017cytkownicy coraz cz\u0119\u015bciej oczekuj\u0105 bardziej szczeg\u00f3\u0142owych odpowiedzi na zapytania. Zamiast og\u00f3lnych artyku\u0142\u00f3w preferuj\u0105 tre\u015bci precyzyjnie dopasowane do potrzeb.<\/p>\n\n\n\n<p>Przyk\u0142adowo artyku\u0142 <em>Total Look: Create a Fashionable Outfit in One Color<\/em> by\u0142 optymalizowany pod frazy \u201emonochromatic style\u201d oraz \u201etotal look\u201d. Obecnie obie frazy wskazuj\u0105 na r\u00f3\u017cne potrzeby u\u017cytkownik\u00f3w, dlatego serwis powinien posiada\u0107 dwa oddzielne artyku\u0142y \u2013 jeden dla \u201etotal look\u201d, drugi dla \u201emonochromatic style\u201d.<\/p>\n\n\n\n<p>Artyku\u0142 zosta\u0142 zdeoptymalizowany pod \u201emonochromatic style\u201d i ponownie zoptymalizowany pod \u201etotal look\u201d.<\/p>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"586\" src=\"https:\/\/insightland.org\/app\/uploads\/2024\/11\/MEDICINE-04-1024x586.png\" alt=\"\" class=\"wp-image-9840\" srcset=\"https:\/\/insightland.org\/app\/uploads\/2024\/11\/MEDICINE-04-1024x586.png 1024w, https:\/\/insightland.org\/app\/uploads\/2024\/11\/MEDICINE-04-300x172.png 300w, https:\/\/insightland.org\/app\/uploads\/2024\/11\/MEDICINE-04-768x440.png 768w, https:\/\/insightland.org\/app\/uploads\/2024\/11\/MEDICINE-04-1536x879.png 1536w, https:\/\/insightland.org\/app\/uploads\/2024\/11\/MEDICINE-04-380x217.png 380w, https:\/\/insightland.org\/app\/uploads\/2024\/11\/MEDICINE-04-60x34.png 60w, https:\/\/insightland.org\/app\/uploads\/2024\/11\/MEDICINE-04-400x229.png 400w, https:\/\/insightland.org\/app\/uploads\/2024\/11\/MEDICINE-04-600x343.png 600w, https:\/\/insightland.org\/app\/uploads\/2024\/11\/MEDICINE-04.png 1646w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--small block-pt--small\">\n\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(06) podsumowanie<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<p><strong>Pokonanie trendu spadkowego widoczno\u015bci strony <\/strong>w warunkach zmieniaj\u0105cych si\u0119 intencji s\u0142\u00f3w kluczowych nie jest \u0142atwe, jednak jest mo\u017cliwe dzi\u0119ki w\u0142a\u015bciwej strategii, dobrej komunikacji oraz wzajemnemu zrozumieniu. Zmiany wdro\u017cone przez naszych specjalist\u00f3w na <strong>wearmedicine.com<\/strong> pokazuj\u0105 skuteczno\u015b\u0107 przemy\u015blanych dzia\u0142a\u0144 zwi\u0119kszaj\u0105cych widoczno\u015b\u0107.<\/p>\n\n\n\n<p>Sukces pojawia si\u0119 szybciej, gdy zar\u00f3wno klient, jak i zesp\u00f3\u0142 projektowy s\u0105 dobrze zorganizowani oraz konsekwentnie realizuj\u0105 wsp\u00f3lne cele. <strong>Kompleksowa strategia SEO obejmuj\u0105ca dzia\u0142ania techniczne, contentowe oraz link building \u2013 w po\u0142\u0105czeniu z partnersk\u0105 wsp\u00f3\u0142prac\u0105 \u2013 przynios\u0142a bardzo dobre rezultaty<\/strong>.<\/p>\n\n\n\n<p>Nie istnieje jedno rozwi\u0105zanie skuteczne dla ka\u017cdej strony, jednak indywidualny plan dzia\u0142ania oparty na zaufaniu i wsp\u00f3\u0142pracy zawsze przynosi efekty \u2013 co potwierdzaj\u0105 wyniki osi\u0105gni\u0119te dla wearmedicine.com.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"498\" src=\"https:\/\/insightland.org\/app\/uploads\/2026\/03\/MEDICINE-05-1024x498.png\" alt=\"\" class=\"wp-image-9856\" srcset=\"https:\/\/insightland.org\/app\/uploads\/2026\/03\/MEDICINE-05-1024x498.png 1024w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/MEDICINE-05-300x146.png 300w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/MEDICINE-05-768x373.png 768w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/MEDICINE-05-1536x747.png 1536w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/MEDICINE-05-380x185.png 380w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/MEDICINE-05-60x29.png 60w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/MEDICINE-05-400x194.png 400w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/MEDICINE-05-600x292.png 600w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/MEDICINE-05.png 1646w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--small block-pt--small\">\n\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(07) s\u0142owniczek<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<ul class=\"wp-block-list\">\n<li><strong>Canonical tag<\/strong> \u2013 element HTML wskazuj\u0105cy wyszukiwarce, kt\u00f3ra wersja adresu URL jest wersj\u0105 g\u0142\u00f3wn\u0105 w przypadku duplikacji tre\u015bci.<\/li>\n\n\n\n<li><strong>Przekierowanie 301<\/strong> \u2013 sta\u0142e przekierowanie z jednego adresu URL na inny, pozwalaj\u0105ce zachowa\u0107 warto\u015b\u0107 SEO oraz ruch.<\/li>\n\n\n\n<li><strong>Sidebar<\/strong> \u2013 element interfejsu u\u017cytkownika w formie bocznego panelu nawigacyjnego.<\/li>\n\n\n\n<li><strong>Duplicate content<\/strong> \u2013 identyczne lub bardzo podobne tre\u015bci wyst\u0119puj\u0105ce na wi\u0119cej ni\u017c jednej podstronie.<\/li>\n\n\n\n<li><strong>Topical authority<\/strong> \u2013 poziom ekspercko\u015bci domeny w danym obszarze tematycznym budowany poprzez warto\u015bciowe tre\u015bci.<\/li>\n\n\n\n<li><strong>Sekcja FAQ<\/strong> \u2013 cz\u0119\u015b\u0107 strony zawieraj\u0105ca odpowiedzi na najcz\u0119\u015bciej zadawane pytania.<\/li>\n\n\n\n<li><strong>Schema.org<\/strong> \u2013 standard danych strukturalnych pomagaj\u0105cy wyszukiwarkom lepiej interpretowa\u0107 zawarto\u015b\u0107 strony.<\/li>\n<\/ul>\n\n\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"#calendly\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"275\" src=\"https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Make-your-brand-visible-_-v1-1024x275.png\" alt=\"Baner z tekstem: Popraw widoczno\u015b\u0107 marki - od Google do chat\u00f3w AI. Um\u00f3w darmnow\u0105 konsultacj\u0119. Kliknij, by przej\u015b\u0107 do umawiania spotkania w Calendly.\" class=\"wp-image-9773\" srcset=\"https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Make-your-brand-visible-_-v1-1024x275.png 1024w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Make-your-brand-visible-_-v1-300x81.png 300w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Make-your-brand-visible-_-v1-768x207.png 768w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Make-your-brand-visible-_-v1-1536x413.png 1536w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Make-your-brand-visible-_-v1-380x102.png 380w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Make-your-brand-visible-_-v1-60x16.png 60w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Make-your-brand-visible-_-v1-400x108.png 400w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Make-your-brand-visible-_-v1-600x161.png 600w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Make-your-brand-visible-_-v1.png 1666w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"feat-case-study block-theme--white container--normal block-pb--default block-pt--default\">\n\t\t\t\t\t<style>.feat-case-study__content{display:flex;align-items:flex-end;justify-content:space-between;gap:var(--wp--preset--spacing--small)}@media(max-width: 575px){.feat-case-study__content{flex-direction:column;align-items:flex-start;gap:2rem}}.feat-case-study__content .wp-block-button{min-width:max-content}.feat-case-study__content h2{margin-bottom:0}@media(min-width: 1201px){.feat-case-study__content h2{max-width:50vw}}@media(max-width: 575px){.feat-case-study__content 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cs-tile__categories badges\">\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/content-marketing\/\">Content Marketing<\/a>\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/link-building\/\">Link Building<\/a>\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/seo\/\">SEO<\/a>\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/techniczne-seo\/\">Techniczne SEO<\/a>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<h2 class=\"feat-case-study__title cs-tile__title text-huge\">\n\t\t\tWojas.pl: 67\u202f% wzrostu sprzeda\u017cy z ruchu organicznego\t\t<\/h2>\n\t\t\t<a class=\"feat-case-study__link cs-tile__link-mobile card-link\" aria-label=\"Wojas.pl: 67\u202f% wzrostu sprzeda\u017cy z ruchu organicznego\" href=\"https:\/\/insightland.org\/pl\/case-study\/wojas-pl-67-wzrostu-sprzedazy-z-ruchu-organicznego\/\"><\/a>\n<\/div>\n\t\t\t\t\t\t<div class=\"feat-case-study__item cs-tile tile \">\n\t<div class=\"feat-case-study__image img-rounded cs-tile__image\">\n\t<img decoding=\"async\" width=\"678\" height=\"576\" src=\"https:\/\/insightland.org\/app\/uploads\/2024\/09\/VENICCI-2.png\" class=\"attachment-case-study-thumb size-case-study-thumb\" alt=\"\" loading=\"lazy\" \/>\t\t\t<div class=\"feat-case-study__categories cs-tile__categories badges\">\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/migracja-stron\/\">Migracja stron<\/a>\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/techniczne-seo\/\">Techniczne SEO<\/a>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<h2 class=\"feat-case-study__title cs-tile__title text-huge\">\n\t\t\tVenicci: wzrost widoczno\u015bci e-commerce po migracji strony\t\t<\/h2>\n\t\t\t<a class=\"feat-case-study__link cs-tile__link-mobile card-link\" aria-label=\"Venicci: wzrost widoczno\u015bci e-commerce po migracji strony\" href=\"https:\/\/insightland.org\/pl\/case-study\/venicci-wzrost-widocznosci-e-commerce-po-migracji-strony\/\"><\/a>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n<\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":10191,"template":"","meta":{"_acf_changed":false},"case-study-category":[129,131],"class_list":["post-9851","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case-study-category-link-building","case-study-category-techniczne-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Medicine: wzrost widoczno\u015bci strony internetowej - Insightland<\/title>\n<meta name=\"description\" content=\"Jak podczas wsp\u00f3\u0142pracy z mark\u0105 Medicine poradzili\u015bmy sobie z trendem spadkowym i zmieniaj\u0105c\u0105 si\u0119 intencj\u0105 s\u0142\u00f3w kluczowych.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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