{"id":9858,"date":"2025-12-02T12:23:52","date_gmt":"2025-12-02T12:23:52","guid":{"rendered":"https:\/\/insightland.org\/?post_type=case-study&#038;p=9858"},"modified":"2026-04-07T07:48:34","modified_gmt":"2026-04-07T07:48:34","slug":"hotel-500-wzrost-rezerwacji-bezposrednich-po-migracji-strony","status":"publish","type":"case-study","link":"https:\/\/insightland.org\/pl\/case-study\/hotel-500-wzrost-rezerwacji-bezposrednich-po-migracji-strony\/","title":{"rendered":"Hotel\u202f500: wzrost rezerwacji bezpo\u015brednich o 306% po migracji strony"},"content":{"rendered":"<section class=\"basic-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--none block-pt--small\">\n\t\t\t\t<style>.basic-container{width:100%;position:relative;overflow:hidden}.basic-container__background{position:absolute;z-index:0;top:0;right:0;bottom:0;left:0}.basic-container__background img{width:100%;height:100%;object-fit:cover}.basic-container__content{max-width:100%;padding:0 var(--wp--preset--spacing--small);position:relative;z-index:1}@media(min-width: 1200px){.basic-container__content{padding:0}}.basic-container.container-size .basic-container__content{width:100%;max-width:960px;margin:0 auto}.basic-container.container-size-lg .basic-container__content{width:100%;max-width:1080px;margin:0 auto}.basic-container.container-size-sm .basic-container__content{width:100%;max-width:720px;margin:0 auto}.basic-container.container-size-full .basic-container__content{width:100%;max-width:100%;padding:0;margin:0 auto}\n<\/style>\n\t\t\t\t\t<div class=\"basic-container__content container\">\n\t\t<div class=\"acf-innerblocks-container\">\n\n<h1 class=\"wp-block-heading is-style-default\" style=\"margin-bottom:var(--wp--preset--spacing--large)\">Hotel\u202f500: wzrost rezerwacji bezpo\u015brednich o 306% po migracji strony<\/h1>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\t\t\t\t<style>p.is-style-uppercase{text-transform:uppercase}p.is-style-preheading{margin-bottom:var(--wp--preset--spacing--small);font-size:clamp(.875rem,2vw,1.125rem);font-weight:500;line-height:clamp(1.05rem,2vw,1.35rem);color:var(--wp--preset--color--dark-800);letter-spacing:.05rem;text-transform:uppercase}p.is-style-subheading{margin-bottom:1.5rem;font-weight:800;color:var(--wp--preset--color--primary);letter-spacing:0.075rem;text-transform:uppercase;font-size:1rem;line-height:1.5}p.is-style-leadparagraph{font-weight:700;font-size:1rem;line-height:1.5}@media(min-width: 768px){p.is-style-leadparagraph{font-size:1.125rem;line-height:1.5}}.block-theme--dark p.is-style-preheading{color:var(--wp--preset--color--light)}\n<\/style>\n\t\t\t\t\n<p class=\"has-xxxl-font-size\" style=\"margin-bottom:var(--wp--preset--spacing--huge)\">Jak przekszta\u0142cili\u015bmy migracj\u0119 strony Hotel\u202f500 w strategiczny sukces SEO\u202f\u2013\u202fzwi\u0119kszaj\u0105c widoczno\u015b\u0107 w wyszukiwarce w ca\u0142ej sieci i generuj\u0105c <strong>+300% wzrost rezerwacji bezpo\u015brednich<\/strong> dla jednej z nieruchomo\u015bci.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--default block-pt--none\">\n\t\t\t\t<style>.cs-basic-container__container{display:flex;justify-content:space-between}@media(max-width: 991px){.cs-basic-container__container{flex-direction:column;gap:var(--wp--preset--spacing--xsmall)}}@media(min-width: 993px){.cs-basic-container__content{max-width:64.2857142857%}}\n<\/style>\n\t\t\t\t\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(01) o projekcie<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading\" style=\"margin-right:0;margin-bottom:var(--wp--preset--spacing--large)\">Migracja, kt\u00f3ra wspiera wzrost<\/h2>\n\n\n\n<p class=\"has-xxl-font-size\" style=\"margin-bottom:var(--wp--preset--spacing--large);font-style:normal;font-weight:500\"><a href=\"https:\/\/www.hotel500.com.pl\/en\">Hotel 500<\/a> podj\u0105\u0142 z nami wsp\u00f3\u0142prac\u0119 w obliczu wyzwa\u0144 technicznych, rozproszonej architektury strony oraz spadk\u00f3w wynik\u00f3w organicznych. Dzi\u0119ki starannie zaplanowanej i przeprowadzonej migracji serwisu witryna nie tylko utrzyma\u0142a swoj\u0105 widoczno\u015b\u0107, ale w ci\u0105gu kilku miesi\u0119cy osi\u0105gn\u0119\u0142a znacz\u0105cy wzrost. <\/p>\n\n\n\n<p class=\"is-style-preheading\">KONTEKST<\/p>\n\n\n\n<div class=\"wp-block-custom-list-block custom-list-block\" style=\"margin-top:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-custom-text-list text-list-item left-text\">\n<p class=\"left-text\" style=\"font-size:20px\">Bran\u017ca<\/p>\n\n\n\n<p class=\"has-text-align-right right-text\" style=\"font-size:20px;font-style:normal;font-weight:500\">Hotelarska<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-custom-text-list text-list-item\">\n<p class=\"left-text\" style=\"font-size:20px\">Rynek<\/p>\n\n\n\n<p class=\"has-text-align-right right-text\" style=\"font-size:20px;font-style:normal;font-weight:500\">Polska<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-custom-text-list text-list-item\">\n<p class=\"left-text\" style=\"font-size:20px\">Czas<\/p>\n\n\n\n<p class=\"has-text-align-right right-text\" style=\"font-size:20px;font-style:normal;font-weight:500\">Wsp\u00f3\u0142praca d\u0142ugoterminowa<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-custom-text-list text-list-item\">\n<p class=\"left-text\" style=\"font-size:20px\">Typ projektu<\/p>\n\n\n\n<p class=\"has-text-align-right right-text\" style=\"font-size:20px;font-style:normal;font-weight:500\">Sta\u0142a obs\u0142uga<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-custom-text-list text-list-item\">\n<p class=\"left-text\" style=\"font-size:20px\">Us\u0142ugi<\/p>\n\n\n\n<p class=\"has-text-align-right right-text\" style=\"font-size:20px;font-style:normal;font-weight:500\">SEO, SEO Techniczne, Migracja strony<\/p>\n<\/div>\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--default block-pt--none\">\n\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(02) wyzwania<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading is-style-h3-style\">Ograniczenia starej architektury<\/h2>\n\n\n\n<p class=\"has-large-font-size\">Na pocz\u0105tku wsp\u00f3\u0142pracy strona Hotel\u202f500 zmaga\u0142a si\u0119 z powa\u017cnymi problemami technicznymi, kt\u00f3re znacz\u0105co ogranicza\u0142y wyniki organiczne. G\u0142\u00f3wnym wyzwaniem by\u0142a przestarza\u0142a architektura strony z dwiema oddzielnymi wersjami\u202f \u2013 \u202fdesktopow\u0105 i mobiln\u0105 na subdomenie <em>m. <\/em>\u202f\u2013 \u202fka\u017cda z niesp\u00f3jn\u0105 struktur\u0105 i nieprawid\u0142owo skonfigurowanymi przekierowaniami w zale\u017cno\u015bci od urz\u0105dzenia.<\/p>\n\n\n\n<p class=\"has-large-font-size\">Takie rozwi\u0105zanie powodowa\u0142o szereg problem\u00f3w SEO i UX:<\/p>\n\n\n\t\t\t\t<style>ul,ol{counter-reset:item}ul.is-style-table-of-contents-style ol,ol.is-style-table-of-contents-style ol{padding:0;margin:0;list-style-type:none}ul.is-style-table-of-contents-style li,ol.is-style-table-of-contents-style li{counter-increment:item;margin-bottom:var(--wp--preset--spacing--6);font-size:var(--wp--preset--font-size--large)}ul.is-style-table-of-contents-style ol li,ol.is-style-table-of-contents-style ol li{display:flex;margin-bottom:.6em}ul.is-style-table-of-contents-style ol li:first-of-type,ol.is-style-table-of-contents-style ol li:first-of-type{margin-top:var(--wp--preset--spacing--6)}ul.is-style-table-of-contents-style ol li::before,ol.is-style-table-of-contents-style ol li::before{content:counters(item, \".\") \". \";padding-right:.6em}ul.is-style-table-of-contents-style ol>li ol>li:before,ol.is-style-table-of-contents-style ol>li ol>li:before{content:counters(item, \".\") \" \"}ul.is-style-checkmark-style,ul.is-style-checkmark-style-2,ol.is-style-checkmark-style,ol.is-style-checkmark-style-2{position:relative;list-style:none}ul.is-style-checkmark-style li,ul.is-style-checkmark-style-2 li,ol.is-style-checkmark-style li,ol.is-style-checkmark-style-2 li{position:relative;margin-bottom:var(--wp--preset--spacing--xsmall)}ul.is-style-checkmark-style li::before,ul.is-style-checkmark-style-2 li::before,ol.is-style-checkmark-style li::before,ol.is-style-checkmark-style-2 li::before{content:\"\";width:24px;height:24px;position:absolute;left:-2.125rem;border-radius:100%;background-color:#eafcef;background-image:url(https:\/\/insightland.org\/app\/themes\/insightland\/assets\/images..\/..\/..\/assets\/images\/svg\/checkmark.svg);background-repeat:no-repeat;background-position:center;background-size:12px}ul.is-style-checkmark-style-2,ol.is-style-checkmark-style-2{margin-left:1.5rem}ul.is-style-checkmark-style-2 li::before,ol.is-style-checkmark-style-2 li::before{left:-1.8125rem;top:2px;background-image:url(https:\/\/insightland.org\/app\/themes\/insightland\/assets\/images..\/..\/..\/assets\/images\/svg\/checkmark-dark.svg);background-color:rgba(0,0,0,0)}ul.is-style-square-style,ol.is-style-square-style{margin-left:1rem;list-style:none}ul.is-style-square-style li,ol.is-style-square-style li{position:relative;margin-bottom:0.5rem}ul.is-style-square-style li::before,ol.is-style-square-style li::before{content:\"\";width:6px;height:6px;position:absolute;top:calc(.5em + 1px);left:calc(-1rem + 1px);border-radius:2px;background-color:var(--wp--preset--color--dark-800)}\n<\/style>\n\t\t\t\t\n<ul class=\"wp-block-list\">\n<li><strong>Duplikowanie i kanibalizacja tre\u015bci<\/strong> pomi\u0119dzy wersjami mobiln\u0105 i desktopow\u0105<\/li>\n\n\n\n<li><strong>Nieprawid\u0142owe indeksowanie<\/strong> \u2013 Google wy\u015bwietla\u0142 mobilne URL w wynikach desktopowych<\/li>\n\n\n\n<li><strong>Niezgodno\u015b\u0107 tre\u015bci i struktury<\/strong> pomi\u0119dzy dwoma wersjami tej samej strony<\/li>\n\n\n\n<li><strong>S\u0142abe do\u015bwiadczenie u\u017cytkownika<\/strong>, szczeg\u00f3lnie dla desktopowych u\u017cytkownik\u00f3w eksponowanych na okrojon\u0105 wersj\u0119 mobiln\u0105<\/li>\n<\/ul>\n\n\n\n<p class=\"has-large-font-size\">Wszystkie te problemy bezpo\u015brednio os\u0142abia\u0142y kana\u0142 organiczny, ogranicza\u0142y widoczno\u015b\u0107 w konkurencyjnych zapytaniach o hotele i prowadzi\u0142y do wymiernych strat potencjalnych klient\u00f3w.<\/p>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--default block-pt--none\">\n\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(03) PLAN DZIA\u0141ANIA<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading is-style-h3-style\">Podej\u015bcie strategiczne<\/h2>\n\n\n\n<p>Naszym celem by\u0142o <strong>utrzymanie \u202f\u2013 \u202fa idealnie poprawa \u202f\u2013\u202f poziomu ruchu organicznego<\/strong> poprzez usuni\u0119cie problem\u00f3w technicznych oraz konsolidacj\u0119 i uproszczenie struktury URL i tre\u015bci. Docelowo powsta\u0142a nowoczesna, w pe\u0142ni responsywna strona, zaprojektowana zar\u00f3wno pod u\u017cytkownika, jak i SEO.<\/p>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--small block-pt--none\">\n\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(04) Roadmapa optymalizacji<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading is-style-preheading is-style-h2-style\">Usprawnienia, kt\u00f3re przynios\u0142y efekty<\/h2>\n\n\n\n<p>Wsp\u00f3\u0142pracuj\u0105c bezpo\u015brednio z klientem i agencj\u0105 tworz\u0105c\u0105 now\u0105 stron\u0119, wykonali\u015bmy:<br><br><strong>Zaprojektowanie nowej struktury witryny\u202f<\/strong>\u2013\u202fod architektury informacji po uk\u0142ad menu i g\u0142\u00f3wn\u0105 nawigacj\u0119<\/p>\n\n\n\n<p><strong>Opracowanie przemy\u015blanej struktury URL<\/strong>\u202f\u2013\u202foptymalnej zar\u00f3wno pod SEO, jak i UX<\/p>\n\n\n\n<p><strong>Kompletny audyt tre\u015bci\u202f<\/strong>\u2013\u202fwyb\u00f3r materia\u0142\u00f3w do migracji, identyfikacja tre\u015bci wymagaj\u0105cych aktualizacji oraz oznaczenie element\u00f3w mo\u017cliwych do usuni\u0119cia<\/p>\n\n\n\n<p><strong>Mapowanie wszystkich starych URL<\/strong> (desktop i mobilnych) do ich nowych odpowiednik\u00f3w w strukturze responsywnej<\/p>\n\n\n\n<p><strong>Wdro\u017cenie przekierowa\u0144 301<\/strong> oraz <strong>adaptacja meta danych i nag\u0142\u00f3wk\u00f3w<\/strong> w ramach niezb\u0119dnej optymalizacji SEO<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Proces migracji<\/h3>\n\n\n\n<p>Migracja by\u0142a nietypowa i skomplikowana. Uda\u0142o si\u0119 j\u0105 przeprowadzi\u0107 bez krytycznych problem\u00f3w technicznych \u2013 wszystkie przekierowania zosta\u0142y wdro\u017cone w momencie migracji, zar\u00f3wno ze starej struktury desktopowej, jak i subdomeny<em> m.<\/em> Proces obejmowa\u0142 nast\u0119puj\u0105ce kroki:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pe\u0142na przebudowa struktury URL<\/h4>\n\n\n\n<p>Wi\u0119kszo\u015b\u0107 starych URL zosta\u0142a zmieniona, przestarza\u0142e strony usuni\u0119to, niekt\u00f3re po\u0142\u0105czono w skonsolidowane kategorie, a nowa tre\u015b\u0107 utworzy\u0142a \u015bwie\u017ce sekcje w witrynie.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Zast\u0105pienie starej wersji mobilnej<\/h4>\n\n\n\n<p>Wdro\u017cono w pe\u0142ni responsywn\u0105 wersj\u0119, wymagaj\u0105c\u0105 precyzyjnego mapowania i przekierowa\u0144 dla obu wariant\u00f3w ka\u017cdej strony.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Dok\u0142adne testy na \u015brodowisku stagingowym<\/h4>\n\n\n\n<p>Przed finalnym uruchomieniem przeprowadzili\u015bmy szczeg\u00f3\u0142owy audyt techniczny i tre\u015bciowy, by wyeliminowa\u0107 ryzyko b\u0142\u0119d\u00f3w krytycznych.<\/p>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--small block-pt--none\">\n\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(05) wyniki<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading is-style-h3-style\"><strong>Efekty w liczbach<\/strong><\/h2>\n\n\n\n<p>Rezultaty migracji przeros\u0142y oczekiwania. <strong>Widoczno\u015b\u0107 strony w Google nie tylko zosta\u0142a utrzymana, ale znacz\u0105co wzros\u0142a w pierwszych tygodniach po uruchomieniu.<\/strong> Ruch organiczny utrzyma\u0142 si\u0119 na wysokim poziomie i utrzymuje wyra\u017an\u0105 tendencj\u0105 wzrostow\u0105 dzi\u0119ki poprawionej indeksacji i og\u00f3lnej optymalizacji.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t\t\t<style>\n<\/style>\n\t\t\t\t\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"624\" src=\"https:\/\/insightland.org\/app\/uploads\/2026\/03\/HOTEL-500-01-1024x624.png\" alt=\"\" class=\"wp-image-9859\" srcset=\"https:\/\/insightland.org\/app\/uploads\/2026\/03\/HOTEL-500-01-1024x624.png 1024w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/HOTEL-500-01-300x183.png 300w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/HOTEL-500-01-768x468.png 768w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/HOTEL-500-01-1536x936.png 1536w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/HOTEL-500-01-380x232.png 380w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/HOTEL-500-01-60x37.png 60w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/HOTEL-500-01-400x244.png 400w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/HOTEL-500-01-600x366.png 600w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/HOTEL-500-01.png 1646w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u0179r\u00f3d\u0142o: Senuto<\/figcaption><\/figure>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"624\" src=\"https:\/\/insightland.org\/app\/uploads\/2026\/03\/HOTEL-500-02-1024x624.png\" alt=\"\" class=\"wp-image-9860\" srcset=\"https:\/\/insightland.org\/app\/uploads\/2026\/03\/HOTEL-500-02-1024x624.png 1024w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/HOTEL-500-02-300x183.png 300w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/HOTEL-500-02-768x468.png 768w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/HOTEL-500-02-1536x936.png 1536w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/HOTEL-500-02-380x232.png 380w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/HOTEL-500-02-60x37.png 60w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/HOTEL-500-02-400x244.png 400w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/HOTEL-500-02-600x366.png 600w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/HOTEL-500-02.png 1646w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u0179r\u00f3d\u0142o: Senuto<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Zaobserwowano znaczny wzrost widoczno\u015bci po migracji. Oto por\u00f3wnanie liczby s\u0142\u00f3w kluczowych na koniec Q1 i Q2 (przed i po migracji), wed\u0142ug danych Senuto:<\/p>\n\n\n\t\t\t\t<style>.wp-block-table{margin-bottom:1.5rem;margin-top:1.5rem}\n<\/style>\n\t\t\t\t\n<figure class=\"wp-block-table alignleft\"><table class=\"has-violet-50-background-color has-background has-fixed-layout\"><thead><tr><th>Wska\u017anik<\/th><th>Mar 2025<\/th><th>Cze 2025<\/th><th>Wzrost %<\/th><\/tr><\/thead><tbody><tr><td><strong>Top 3<\/strong><\/td><td>67<\/td><td>106<\/td><td>+58.19%<\/td><\/tr><tr><td><strong>Top 10<\/strong><\/td><td>146<\/td><td>338<\/td><td>+131.5%<\/td><\/tr><tr><td><strong>Top 50<\/strong><\/td><td>444<\/td><td>1017<\/td><td>+129.1%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We wszystkich wska\u017anikach trend wzrostowy utrzymuje si\u0119 od pocz\u0105tku Q3.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"624\" src=\"https:\/\/insightland.org\/app\/uploads\/2026\/03\/HOTEL-500-03-1024x624.png\" alt=\"\" class=\"wp-image-9861\" srcset=\"https:\/\/insightland.org\/app\/uploads\/2026\/03\/HOTEL-500-03-1024x624.png 1024w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/HOTEL-500-03-300x183.png 300w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/HOTEL-500-03-768x468.png 768w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/HOTEL-500-03-1536x936.png 1536w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/HOTEL-500-03-380x232.png 380w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/HOTEL-500-03-60x37.png 60w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/HOTEL-500-03-400x244.png 400w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/HOTEL-500-03-600x366.png 600w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/HOTEL-500-03.png 1646w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u0179r\u00f3d\u0142o: Google Search Console<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Por\u00f3wnuj\u0105c Q2\u202f2025 z Q2\u202f2024, widzimy <strong>wzrost klikni\u0119\u0107 o ponad 20%<\/strong> i <strong>wzrost wy\u015bwietle\u0144 o ponad 64%<\/strong>, co bezpo\u015brednio prze\u0142o\u017cy\u0142o si\u0119 na wi\u0119kszy ruch i konwersje z kana\u0142u organicznego.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Wzrost rezerwacji bezpo\u015brednich\u202f\u2013\u202fQ2 rok do roku<\/h3>\n\n\n\n<p>Dla jednej z nieruchomo\u015bci wzrost widoczno\u015bci i poprawa do\u015bwiadczenia u\u017cytkownika na stronie prze\u0142o\u017cy\u0142y si\u0119 na <strong>306% wzrostu rezerwacji bezpo\u015brednich<\/strong> w Q2 w por\u00f3wnaniu z poprzednim rokiem, wed\u0142ug danych Profitroom.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Wp\u0142yw biznesowy<\/h3>\n\n\n\n<p>Migracja Hotel\u202f500 jest doskona\u0142ym przyk\u0142adem, jak pe\u0142na transformacja strony\u202f\u2013\u202fnawet przy z\u0142o\u017conym przebudowaniu struktury\u202f\u2013\u202fmo\u017ce by\u0107 nie tylko neutralna, ale i bardzo korzystna dla SEO. <\/p>\n\n\n\n<p>Osi\u0105gn\u0119li\u015bmy te wyniki dzi\u0119ki starannie zaplanowanemu procesowi, pe\u0142nej integracji dzia\u0142a\u0144 SEO z redesignem oraz najwy\u017cszej precyzji w obs\u0142udze tre\u015bci i element\u00f3w technicznych.<br><\/p>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"#calendly\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"275\" src=\"https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Lead-the-rankings-_-v1-1024x275.png\" alt=\"Baner z tekstem: \u201cWygrywaj w SERP. Kszta\u0142tuj wyniki w AI. Dowiedz si\u0119 , jak.\u201c Kliknij, by um\u00f3wi\u0107 darmow\u0105 konsultacj\u0119.\" class=\"wp-image-9769\" srcset=\"https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Lead-the-rankings-_-v1-1024x275.png 1024w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Lead-the-rankings-_-v1-300x81.png 300w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Lead-the-rankings-_-v1-768x207.png 768w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Lead-the-rankings-_-v1-1536x413.png 1536w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Lead-the-rankings-_-v1-380x102.png 380w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Lead-the-rankings-_-v1-60x16.png 60w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Lead-the-rankings-_-v1-400x108.png 400w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Lead-the-rankings-_-v1-600x161.png 600w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Lead-the-rankings-_-v1.png 1666w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"feat-case-study block-theme--white container--normal block-pb--default block-pt--default\">\n\t\t\t\t\t<style>.feat-case-study__content{display:flex;align-items:flex-end;justify-content:space-between;gap:var(--wp--preset--spacing--small)}@media(max-width: 575px){.feat-case-study__content{flex-direction:column;align-items:flex-start;gap:2rem}}.feat-case-study__content .wp-block-button{min-width:max-content}.feat-case-study__content h2{margin-bottom:0}@media(min-width: 1201px){.feat-case-study__content h2{max-width:50vw}}@media(max-width: 575px){.feat-case-study__content .acf-innerblocks-container{width:100%}}.feat-case-study__cols{display:grid;grid-template-columns:repeat(2, 1fr);margin-top:var(--wp--preset--spacing--xlarge);gap:var(--wp--preset--spacing--medium)}@media(max-width: 767px){.feat-case-study__cols{grid-template-columns:repeat(1, 1fr);gap:var(--wp--preset--spacing--large)}}.feat-case-study__cols--three{grid-template-columns:repeat(3, 1fr)}@media(max-width: 991px){.feat-case-study__cols--three{grid-template-columns:repeat(1, 1fr)}}\n<\/style>\n\t\t\t\t\t<div class=\"feat-case-study__container container\">\n\t\t<div class=\"feat-case-study__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<p class=\"is-style-preheading\" style=\"margin-bottom:var(--wp--preset--spacing--small)\">WI\u0118CEJ<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Case studies<\/h2>\n\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t<div class=\"feat-case-study__cols feat-case-study__cols--three\">\n\t\t\t\t\t\t\t\t\t<style>.cs-tile{max-width:620px;position:relative}.cs-tile__categories{position:absolute;top:var(--wp--preset--spacing--6);left:var(--wp--preset--spacing--6);display:flex;flex-wrap:wrap}.cs-tile__category{color:var(--wp--preset--color--dark-800);background-color:var(--wp--preset--color--secondary)}.cs-tile__image{height:260px}@media(min-width: 993px){.cs-tile__image{height:500px}}.cs-tile__image img{width:100%;height:100%;object-fit:cover}.cs-tile__title{margin-top:var(--wp--preset--spacing--8);margin-bottom:0;font-family:\"Inter\",sans-serif}@media(max-width: 991px){.cs-tile__title.text-huge{font-size:1.625rem;line-height:2.275rem}}.cs-tile__excerpt{margin-top:var(--wp--preset--spacing--small)}@media(max-width: 767px){.cs-tile__excerpt{display:none}}.cs-tile:hover h2{opacity:.8}@media(min-width: 993px){.cs-tile--sm .cs-tile__image{height:340px}}.cs-tile--sm .cs-tile__title{font-size:var(--wp--preset--font-size--xxl);line-height:1.4;font-weight:500}@media(min-width: 993px){.feat-case-study__cols--three .cs-tile__image{height:340px}}.feat-case-study__cols--three .cs-tile__title{font-size:1.5rem;line-height:1.4;font-weight:500}\n<\/style>\n\t\t\t\t\t\t\t\t<style>.badges{display:flex;align-items:center;z-index:3;gap:.75rem}.badge{display:inline-block;padding:.688rem 1rem;font-size:15px;font-weight:500;line-height:18px;text-align:center;color:var(--wp--preset--color--dark-700);text-decoration:none;letter-spacing:.02em;border-radius:100px;background-color:var(--wp--preset--color--primary-200);transition:opacity .3s ease-in-out}@media(max-width: 767px){.badge{padding:0.5rem 0.625rem;font-size:14px}}.badge:hover{opacity:.8}.badge--sm{padding:0.5rem 0.625rem;font-size:14px}.badge--analytics{color:#5d6536;background-color:#effac0}.badge--seo{color:#5f3e6b;background-color:#f6e6fc}.cs-tile .badge{background-color:var(--wp--preset--color--secondary)}\n<\/style>\n\t\t\t\t\t\t\t\t<style>.card-link{width:100%;height:100%;position:absolute;z-index:1;top:0;left:0;cursor:pointer}\n<\/style>\n\t\t\t\t<div class=\"feat-case-study__item cs-tile tile \">\n\t<div class=\"feat-case-study__image img-rounded cs-tile__image\">\n\t<img decoding=\"async\" width=\"678\" height=\"576\" src=\"https:\/\/insightland.org\/app\/uploads\/2024\/09\/3LP.png\" class=\"attachment-case-study-thumb size-case-study-thumb\" alt=\"\" loading=\"lazy\" \/>\t\t\t<div class=\"feat-case-study__categories cs-tile__categories badges\">\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/ai-search\/\">AI Search<\/a>\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/link-building\/\">Link Building<\/a>\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/seo\/\">SEO<\/a>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<h2 class=\"feat-case-study__title cs-tile__title text-huge\">\n\t\t\t3LP: Transformacja narracji o marce w AI Search\t\t<\/h2>\n\t\t\t<a class=\"feat-case-study__link cs-tile__link-mobile card-link\" aria-label=\"3LP: Transformacja narracji o marce w AI Search\" href=\"https:\/\/insightland.org\/pl\/case-study\/3lp-transformacja-narracji-o-marce-w-ai-search\/\"><\/a>\n<\/div>\n\t\t\t\t\t\t<div class=\"feat-case-study__item cs-tile tile \">\n\t<div class=\"feat-case-study__image img-rounded cs-tile__image\">\n\t<img decoding=\"async\" width=\"678\" height=\"576\" src=\"https:\/\/insightland.org\/app\/uploads\/2024\/09\/Paris-Perfumes.png\" class=\"attachment-case-study-thumb size-case-study-thumb\" alt=\"\" loading=\"lazy\" \/>\t\t\t<div class=\"feat-case-study__categories cs-tile__categories badges\">\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/migracja-stron\/\">Migracja stron<\/a>\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/seo\/\">SEO<\/a>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<h2 class=\"feat-case-study__title cs-tile__title text-huge\">\n\t\t\tParyskie Perfumy: wzrost ruchu o 200\u202f% po migracji strony\t\t<\/h2>\n\t\t\t<a class=\"feat-case-study__link cs-tile__link-mobile card-link\" aria-label=\"Paryskie Perfumy: wzrost ruchu o 200\u202f% po migracji strony\" href=\"https:\/\/insightland.org\/pl\/case-study\/paryskie-perfumy-wzrost-ruchu-o-200-procent-po-migracji-strony\/\"><\/a>\n<\/div>\n\t\t\t\t\t\t<div class=\"feat-case-study__item cs-tile tile \">\n\t<div class=\"feat-case-study__image img-rounded cs-tile__image\">\n\t<img decoding=\"async\" width=\"678\" height=\"576\" src=\"https:\/\/insightland.org\/app\/uploads\/2024\/09\/VENICCI-2.png\" class=\"attachment-case-study-thumb size-case-study-thumb\" alt=\"\" loading=\"lazy\" \/>\t\t\t<div class=\"feat-case-study__categories cs-tile__categories badges\">\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/migracja-stron\/\">Migracja stron<\/a>\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/techniczne-seo\/\">Techniczne SEO<\/a>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<h2 class=\"feat-case-study__title cs-tile__title text-huge\">\n\t\t\tVenicci: wzrost widoczno\u015bci e-commerce po migracji strony\t\t<\/h2>\n\t\t\t<a class=\"feat-case-study__link cs-tile__link-mobile card-link\" aria-label=\"Venicci: wzrost widoczno\u015bci e-commerce po migracji strony\" href=\"https:\/\/insightland.org\/pl\/case-study\/venicci-wzrost-widocznosci-e-commerce-po-migracji-strony\/\"><\/a>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Jak przekszta\u0142cili\u015bmy migracj\u0119 strony Hotel\u202f500 w strategiczny sukces SEO\u202f\u2013\u202fzwi\u0119kszaj\u0105c widoczno\u015b\u0107 w wyszukiwarce w ca\u0142ej sieci i generuj\u0105c +300% wzrost rezerwacji bezpo\u015brednich dla jednej z nieruchomo\u015bci.<\/p>\n","protected":false},"featured_media":10189,"template":"","meta":{"_acf_changed":true},"case-study-category":[130,127,131],"class_list":["post-9858","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case-study-category-migracja-stron","case-study-category-seo","case-study-category-techniczne-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hotel\u202f500: wzrost rezerwacji bezpo\u015brednich o 306% po migracji strony - Insightland<\/title>\n<meta name=\"description\" content=\"Opis procesu migracji strony Hotel\u202f500. Strategiczny sukces SEO\u202f\u2013\u202fwzrost widoczno\u015bci w wyszukiwarce w ca\u0142ej sieci i 306% wzrostu rezerwacji bezpo\u015brednich dla jednej z nieruchomo\u015bci.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insightland.org\/pl\/case-study\/hotel-500-wzrost-rezerwacji-bezposrednich-po-migracji-strony\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insightland x Hotel 500: wzrost rezerwacji bezpo\u015brednich o 306% po migracji strony\" \/>\n<meta property=\"og:description\" content=\"Opis procesu migracji strony Hotel\u202f500. Strategiczny sukces SEO\u202f\u2013\u202fwzrost widoczno\u015bci w wyszukiwarce w ca\u0142ej sieci i 306% wzrostu rezerwacji bezpo\u015brednich dla jednej z nieruchomo\u015bci.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insightland.org\/pl\/case-study\/hotel-500-wzrost-rezerwacji-bezposrednich-po-migracji-strony\/\" \/>\n<meta property=\"og:site_name\" content=\"Insightland\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/InsightlandSEO\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-07T07:48:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/insightland.org\/app\/uploads\/2024\/09\/HOTEL-500-OG-IMAGE-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"593\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/insightland.org\/pl\/case-study\/hotel-500-wzrost-rezerwacji-bezposrednich-po-migracji-strony\/\",\"url\":\"https:\/\/insightland.org\/pl\/case-study\/hotel-500-wzrost-rezerwacji-bezposrednich-po-migracji-strony\/\",\"name\":\"Hotel\u202f500: wzrost rezerwacji bezpo\u015brednich o 306% po migracji strony - Insightland\",\"isPartOf\":{\"@id\":\"https:\/\/insightland.org\/pl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/insightland.org\/pl\/case-study\/hotel-500-wzrost-rezerwacji-bezposrednich-po-migracji-strony\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/insightland.org\/pl\/case-study\/hotel-500-wzrost-rezerwacji-bezposrednich-po-migracji-strony\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/insightland.org\/app\/uploads\/2024\/09\/HOTEL-500.png\",\"datePublished\":\"2025-12-02T12:23:52+00:00\",\"dateModified\":\"2026-04-07T07:48:34+00:00\",\"description\":\"Opis procesu migracji strony Hotel\u202f500. Strategiczny sukces SEO\u202f\u2013\u202fwzrost widoczno\u015bci w wyszukiwarce w ca\u0142ej sieci i 306% wzrostu rezerwacji bezpo\u015brednich dla jednej z nieruchomo\u015bci.\",\"breadcrumb\":{\"@id\":\"https:\/\/insightland.org\/pl\/case-study\/hotel-500-wzrost-rezerwacji-bezposrednich-po-migracji-strony\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/insightland.org\/pl\/case-study\/hotel-500-wzrost-rezerwacji-bezposrednich-po-migracji-strony\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/insightland.org\/pl\/case-study\/hotel-500-wzrost-rezerwacji-bezposrednich-po-migracji-strony\/#primaryimage\",\"url\":\"https:\/\/insightland.org\/app\/uploads\/2024\/09\/HOTEL-500.png\",\"contentUrl\":\"https:\/\/insightland.org\/app\/uploads\/2024\/09\/HOTEL-500.png\",\"width\":678,\"height\":576},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/insightland.org\/pl\/case-study\/hotel-500-wzrost-rezerwacji-bezposrednich-po-migracji-strony\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Insightland\",\"item\":\"https:\/\/insightland.org\/pl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hotel\u202f500: wzrost rezerwacji bezpo\u015brednich o 306% po migracji strony\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/insightland.org\/pl\/#website\",\"url\":\"https:\/\/insightland.org\/pl\/\",\"name\":\"Insightland\",\"description\":\"We are an international SEO company \u26a1 Our specialists create and implement SEO strategies to bring traffic to clients&#039; websites around the world \u2714\ufe0f Check! \u2714\ufe0f\",\"publisher\":{\"@id\":\"https:\/\/insightland.org\/pl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/insightland.org\/pl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/insightland.org\/pl\/#organization\",\"name\":\"Insightland\",\"url\":\"https:\/\/insightland.org\/pl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/insightland.org\/pl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/insightland.org\/app\/uploads\/2024\/08\/Logotype.svg\",\"contentUrl\":\"https:\/\/insightland.org\/app\/uploads\/2024\/08\/Logotype.svg\",\"width\":147,\"height\":20,\"caption\":\"Insightland\"},\"image\":{\"@id\":\"https:\/\/insightland.org\/pl\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/InsightlandSEO\/\",\"http:\/\/linkedin.com\/company\/insightland\",\"https:\/\/www.instagram.com\/insightland.seo.analytics\/\",\"https:\/\/clutch.co\/profile\/insightland#highlights\",\"https:\/\/www.wikidata.org\/wiki\/Q138642241\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hotel\u202f500: wzrost rezerwacji bezpo\u015brednich o 306% po migracji strony - Insightland","description":"Opis procesu migracji strony Hotel\u202f500. Strategiczny sukces SEO\u202f\u2013\u202fwzrost widoczno\u015bci w wyszukiwarce w ca\u0142ej sieci i 306% wzrostu rezerwacji bezpo\u015brednich dla jednej z nieruchomo\u015bci.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/insightland.org\/pl\/case-study\/hotel-500-wzrost-rezerwacji-bezposrednich-po-migracji-strony\/","og_locale":"pl_PL","og_type":"article","og_title":"Insightland x Hotel 500: wzrost rezerwacji bezpo\u015brednich o 306% po migracji strony","og_description":"Opis procesu migracji strony Hotel\u202f500. Strategiczny sukces SEO\u202f\u2013\u202fwzrost widoczno\u015bci w wyszukiwarce w ca\u0142ej sieci i 306% wzrostu rezerwacji bezpo\u015brednich dla jednej z nieruchomo\u015bci.","og_url":"https:\/\/insightland.org\/pl\/case-study\/hotel-500-wzrost-rezerwacji-bezposrednich-po-migracji-strony\/","og_site_name":"Insightland","article_publisher":"https:\/\/www.facebook.com\/InsightlandSEO\/","article_modified_time":"2026-04-07T07:48:34+00:00","og_image":[{"width":1200,"height":593,"url":"https:\/\/insightland.org\/app\/uploads\/2024\/09\/HOTEL-500-OG-IMAGE-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/insightland.org\/pl\/case-study\/hotel-500-wzrost-rezerwacji-bezposrednich-po-migracji-strony\/","url":"https:\/\/insightland.org\/pl\/case-study\/hotel-500-wzrost-rezerwacji-bezposrednich-po-migracji-strony\/","name":"Hotel\u202f500: wzrost rezerwacji bezpo\u015brednich o 306% po migracji strony - Insightland","isPartOf":{"@id":"https:\/\/insightland.org\/pl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/insightland.org\/pl\/case-study\/hotel-500-wzrost-rezerwacji-bezposrednich-po-migracji-strony\/#primaryimage"},"image":{"@id":"https:\/\/insightland.org\/pl\/case-study\/hotel-500-wzrost-rezerwacji-bezposrednich-po-migracji-strony\/#primaryimage"},"thumbnailUrl":"https:\/\/insightland.org\/app\/uploads\/2024\/09\/HOTEL-500.png","datePublished":"2025-12-02T12:23:52+00:00","dateModified":"2026-04-07T07:48:34+00:00","description":"Opis procesu migracji strony Hotel\u202f500. Strategiczny sukces SEO\u202f\u2013\u202fwzrost widoczno\u015bci w wyszukiwarce w ca\u0142ej sieci i 306% wzrostu rezerwacji bezpo\u015brednich dla jednej z nieruchomo\u015bci.","breadcrumb":{"@id":"https:\/\/insightland.org\/pl\/case-study\/hotel-500-wzrost-rezerwacji-bezposrednich-po-migracji-strony\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/insightland.org\/pl\/case-study\/hotel-500-wzrost-rezerwacji-bezposrednich-po-migracji-strony\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/insightland.org\/pl\/case-study\/hotel-500-wzrost-rezerwacji-bezposrednich-po-migracji-strony\/#primaryimage","url":"https:\/\/insightland.org\/app\/uploads\/2024\/09\/HOTEL-500.png","contentUrl":"https:\/\/insightland.org\/app\/uploads\/2024\/09\/HOTEL-500.png","width":678,"height":576},{"@type":"BreadcrumbList","@id":"https:\/\/insightland.org\/pl\/case-study\/hotel-500-wzrost-rezerwacji-bezposrednich-po-migracji-strony\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Insightland","item":"https:\/\/insightland.org\/pl\/"},{"@type":"ListItem","position":2,"name":"Hotel\u202f500: wzrost rezerwacji bezpo\u015brednich o 306% po migracji strony"}]},{"@type":"WebSite","@id":"https:\/\/insightland.org\/pl\/#website","url":"https:\/\/insightland.org\/pl\/","name":"Insightland","description":"We are an international SEO company \u26a1 Our specialists create and implement SEO strategies to bring traffic to clients&#039; websites around the world \u2714\ufe0f Check! \u2714\ufe0f","publisher":{"@id":"https:\/\/insightland.org\/pl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/insightland.org\/pl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/insightland.org\/pl\/#organization","name":"Insightland","url":"https:\/\/insightland.org\/pl\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/insightland.org\/pl\/#\/schema\/logo\/image\/","url":"https:\/\/insightland.org\/app\/uploads\/2024\/08\/Logotype.svg","contentUrl":"https:\/\/insightland.org\/app\/uploads\/2024\/08\/Logotype.svg","width":147,"height":20,"caption":"Insightland"},"image":{"@id":"https:\/\/insightland.org\/pl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/InsightlandSEO\/","http:\/\/linkedin.com\/company\/insightland","https:\/\/www.instagram.com\/insightland.seo.analytics\/","https:\/\/clutch.co\/profile\/insightland#highlights","https:\/\/www.wikidata.org\/wiki\/Q138642241"]}]}},"_links":{"self":[{"href":"https:\/\/insightland.org\/pl\/wp-json\/wp\/v2\/case-study\/9858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insightland.org\/pl\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/insightland.org\/pl\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insightland.org\/pl\/wp-json\/wp\/v2\/media\/10189"}],"wp:attachment":[{"href":"https:\/\/insightland.org\/pl\/wp-json\/wp\/v2\/media?parent=9858"}],"wp:term":[{"taxonomy":"case-study-category","embeddable":true,"href":"https:\/\/insightland.org\/pl\/wp-json\/wp\/v2\/case-study-category?post=9858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}