{"id":9931,"date":"2024-09-11T07:41:41","date_gmt":"2024-09-11T07:41:41","guid":{"rendered":"https:\/\/insightland.org\/?post_type=case-study&#038;p=9931"},"modified":"2026-04-03T13:03:09","modified_gmt":"2026-04-03T13:03:09","slug":"bartek-seo-i-content-gap-analysis-wzrost-sprzedazy-obuwia-dzieciecego","status":"publish","type":"case-study","link":"https:\/\/insightland.org\/pl\/case-study\/bartek-seo-i-content-gap-analysis-wzrost-sprzedazy-obuwia-dzieciecego\/","title":{"rendered":"Bartek: SEO i Content Gap Analysis dla wzrostu sprzeda\u017cy obuwia dzieci\u0119cego"},"content":{"rendered":"<section class=\"basic-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--default block-pt--small\">\n\t\t\t\t<style>.basic-container{width:100%;position:relative;overflow:hidden}.basic-container__background{position:absolute;z-index:0;top:0;right:0;bottom:0;left:0}.basic-container__background img{width:100%;height:100%;object-fit:cover}.basic-container__content{max-width:100%;padding:0 var(--wp--preset--spacing--small);position:relative;z-index:1}@media(min-width: 1200px){.basic-container__content{padding:0}}.basic-container.container-size .basic-container__content{width:100%;max-width:960px;margin:0 auto}.basic-container.container-size-lg .basic-container__content{width:100%;max-width:1080px;margin:0 auto}.basic-container.container-size-sm .basic-container__content{width:100%;max-width:720px;margin:0 auto}.basic-container.container-size-full .basic-container__content{width:100%;max-width:100%;padding:0;margin:0 auto}\n<\/style>\n\t\t\t\t\t<div class=\"basic-container__content container\">\n\t\t<div class=\"acf-innerblocks-container\">\n\n<h1 class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--large)\">Bartek: SEO i Content Gap Analysis dla wzrostu sprzeda\u017cy obuwia dzieci\u0119cego<\/h1>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\t\t\t\t<style>p.is-style-uppercase{text-transform:uppercase}p.is-style-preheading{margin-bottom:var(--wp--preset--spacing--small);font-size:clamp(.875rem,2vw,1.125rem);font-weight:500;line-height:clamp(1.05rem,2vw,1.35rem);color:var(--wp--preset--color--dark-800);letter-spacing:.05rem;text-transform:uppercase}p.is-style-subheading{margin-bottom:1.5rem;font-weight:800;color:var(--wp--preset--color--primary);letter-spacing:0.075rem;text-transform:uppercase;font-size:1rem;line-height:1.5}p.is-style-leadparagraph{font-weight:700;font-size:1rem;line-height:1.5}@media(min-width: 768px){p.is-style-leadparagraph{font-size:1.125rem;line-height:1.5}}.block-theme--dark p.is-style-preheading{color:var(--wp--preset--color--light)}\n<\/style>\n\t\t\t\t\n<p class=\"has-xxxl-font-size\" style=\"margin-bottom:var(--wp--preset--spacing--huge)\">Jak strategiczne SEO oparte na frazach long tail i rozbudowie tre\u015bci dla marki Bartek prze\u0142o\u017cy\u0142o si\u0119 na wzrost ruchu organicznego o 45% oraz wzrost sprzeda\u017cy o 71%.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--default block-pt--none\">\n\t\t\t\t<style>.cs-basic-container__container{display:flex;justify-content:space-between}@media(max-width: 991px){.cs-basic-container__container{flex-direction:column;gap:var(--wp--preset--spacing--xsmall)}}@media(min-width: 993px){.cs-basic-container__content{max-width:64.2857142857%}}\n<\/style>\n\t\t\t\t\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(01) o projekcie<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<p class=\"has-xxl-font-size\" style=\"margin-bottom:var(--wp--preset--spacing--large);font-style:normal;font-weight:500\">W tym case study pokazujemy, jak nowa, starannie dopasowana struktura serwisu oraz dodatkowe tre\u015bci przyczyni\u0142y si\u0119 do sukcesu marketingowego bartek.com.pl.<\/p>\n\n\n\n<p class=\"has-xxl-font-size\" style=\"margin-bottom:var(--wp--preset--spacing--large);font-style:normal;font-weight:500\">Kluczow\u0105 rol\u0119 odegra\u0142a optymalizacja i rozw\u00f3j istniej\u0105cych tre\u015bci. Tre\u015bci powinny mie\u0107 ekspercki charakter \u2013 nie tylko po to, aby przyci\u0105ga\u0107 warto\u015bciowy ruch, ale tak\u017ce by odpowiada\u0107 na konkretne potrzeby i pytania u\u017cytkownik\u00f3w. R\u00f3wnie istotne jest budowanie poczucia wiarygodno\u015bci, tak aby rodzice mogli traktowa\u0107 te tre\u015bci jako rzetelne \u017ar\u00f3d\u0142o przy podejmowaniu decyzji zakupowych wp\u0142ywaj\u0105cych na zdrowie ich dzieci.<\/p>\n\n\n\n<p class=\"is-style-preheading\">KONTEKST<\/p>\n\n\n\n<div class=\"wp-block-custom-list-block custom-list-block\" style=\"margin-top:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-custom-text-list text-list-item left-text\">\n<p class=\"left-text\" style=\"font-size:20px\">Bran\u017ca<\/p>\n\n\n\n<p class=\"has-text-align-right right-text\" style=\"font-size:20px;font-style:normal;font-weight:500\">Fashion<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-custom-text-list text-list-item\">\n<p class=\"left-text\" style=\"font-size:20px\">Rynek<\/p>\n\n\n\n<p class=\"has-text-align-right right-text\" style=\"font-size:20px;font-style:normal;font-weight:500\">Polska<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-custom-text-list text-list-item\">\n<p class=\"left-text\" style=\"font-size:20px\">Czas<\/p>\n\n\n\n<p class=\"has-text-align-right right-text\" style=\"font-size:20px;font-style:normal;font-weight:500\">Wsp\u00f3\u0142praca d\u0142ugoterminowa<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-custom-text-list text-list-item\">\n<p class=\"left-text\" style=\"font-size:20px\">Typ projektu<\/p>\n\n\n\n<p class=\"has-text-align-right right-text\" style=\"font-size:20px;font-style:normal;font-weight:500\">Sta\u0142e wsparcie<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-custom-text-list text-list-item\">\n<p class=\"left-text\" style=\"font-size:20px\">Us\u0142ugi<\/p>\n\n\n\n<p class=\"has-text-align-right right-text\" style=\"font-size:20px;font-style:normal;font-weight:500\">SEO, SEO Techniczne, Content Marketing<\/p>\n<\/div>\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--default block-pt--none\">\n\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(02) Wyzwania<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading is-style-h3-style\">Czym r\u00f3\u017cni si\u0119 dzisiejszy klient od tego sprzed trzech dekad?<\/h2>\n\n\n\n<p class=\"has-large-font-size\">BARTEK dzia\u0142a na rynku prawie 35 lat. Dla producenta obuwia dzieci\u0119cego to wystarczaj\u0105co d\u0142ugo, aby zar\u00f3wno firma, jak i jej klienci znacznie si\u0119 zmienili. Jak dzi\u015b wygl\u0105da konsument w por\u00f3wnaniu z tym sprzed 30 lat? Po pierwsze, jest znacznie bardziej \u015bwiadomy \u2013 szczeg\u00f3lnie je\u015bli chodzi o zdrowie dziecka, pochodzenie produktu i jego jako\u015b\u0107. <\/p>\n\n\n\n<p class=\"has-large-font-size\">W konsekwencji j\u0119zyk, kt\u00f3rego u\u017cywaj\u0105, jest znacznie bardziej precyzyjny, a spos\u00f3b poruszania si\u0119 po rynku w poszukiwaniu nowych produkt\u00f3w znacz\u0105co r\u00f3\u017cni si\u0119 od tego sprzed trzech dekad. Co wa\u017cne, konkurencja tak\u017ce dobrze zdaje sobie spraw\u0119 z tych zmian.<\/p>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--default block-pt--none\">\n\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(03) Punkt startowy<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading is-style-h3-style\">Perspektywa konsumenta<\/h2>\n\n\n\n<p class=\"has-large-font-size\">Poprzednia strategia strony opiera\u0142a si\u0119 na frazach takich jak \u201ebuty dziewcz\u0119ce\u201d albo \u201ebuty ch\u0142opi\u0119ce\u201d. To podej\u015bcie ogranicza\u0142o mo\u017cliwo\u015bci budowania wizerunku eksperta w dziedzinie, kt\u00f3rego wsp\u00f3\u0142cze\u015bni rodzice oczekuj\u0105. Na tym etapie ju\u017c wiedzieli\u015bmy, \u017ce frazy u\u017cywane przez konsument\u00f3w s\u0105 znacznie bardziej szczeg\u00f3\u0142owe, a w strategiach konkurencji pojawia\u0142y si\u0119 konkretne terminy takie jak \u201eobuwie profilaktyczne dla dziewczynek\u201d.<\/p>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--default block-pt--none\">\n\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(04) Metodologia i narz\u0119dzia<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading is-style-h3-style\">Content Gap Analysis<\/h2>\n\n\n\n<p class=\"has-large-font-size\">Analiza brak\u00f3w tre\u015bci ujawni\u0142a znacz\u0105cy niedob\u00f3r tre\u015bci w por\u00f3wnaniu ze stronami konkurencji oraz potrzeb\u0119 integracji fraz typu long\u2011tail, takich jak \u201eortopedyczne buty dla dzieci\u201d. Pozwoli\u0142o to zidentyfikowa\u0107 luki tematyczne kluczowe dla naszego klienta \u2013 istotne zar\u00f3wno z perspektywy rodzica, jak i algorytm\u00f3w wyszukiwarek. Zdecydowali\u015bmy si\u0119 rozbudowa\u0107 stron\u0119 bartek.com.pl.<\/p>\n\n\n\n<p class=\"has-large-font-size\">Konieczne by\u0142o skoncentrowanie uwagi na rozszerzeniu tre\u015bci, kt\u00f3re nie ogranicza\u0142yby si\u0119 jedynie do uniwersalnych segment\u00f3w typu \u201edla dziewczynek\u201d czy \u201edla ch\u0142opc\u00f3w\u201d, ale tak\u017ce na tre\u015bci skierowanej do rodzic\u00f3w poszukuj\u0105cych konkretnych, wysokiej jako\u015bci produkt\u00f3w dla swoich dzieci, kt\u00f3re by\u0142y bezpo\u015brednio oferowane przez bartek.com.pl.<\/p>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--default block-pt--none\">\n\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(05) CELE BIZNESOWE<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--large)\">4 kroki<\/h2>\n\n\n<section class=\"text-columns block-theme--white container--normal block-pb--default block-pt--none\">\n\t\t\t\t\t<style>.text-columns__content{display:grid;grid-template-columns:1fr;gap:var(--wp--preset--spacing--large)}@media(min-width: 768px){.text-columns__content{grid-template-columns:repeat(2, 1fr)}}@media(min-width: 992px){.text-columns__content{grid-template-columns:repeat(auto-fit, minmax(370px, 1fr))}}.text-columns__text hr{border-color:var(--wp--preset--color--light-900);border-left:none;border-right:none;border-bottom:none;margin-bottom:var(--wp--preset--spacing--medium)}.text-columns__text p{font-size:var(--wp--preset--font-size--large);line-height:1.6rem}\n<\/style>\n\t\t\t\t\t<div class=\"text-columns__content\">\n\t\t\t<div class=\"text-columns__text\">\n\t\t\t<hr>\n\t\t\t<h3 class=\"text-columns__text-heading is-style-h4-style\">\n\t\t\t\t1. Silna pozycja\t\t\t<\/h3>\n\n\t\t\t<div class=\"text-columns__text-paragraph\">\n\t\t\t\t<p><span style=\"font-weight: 400\">Zbudowa\u0107 siln\u0105 pozycj\u0119 w wyszukiwarkach;<\/span><\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<div class=\"text-columns__text\">\n\t\t\t<hr>\n\t\t\t<h3 class=\"text-columns__text-heading is-style-h4-style\">\n\t\t\t\t2. Wizerunek eksperta\t\t\t<\/h3>\n\n\t\t\t<div class=\"text-columns__text-paragraph\">\n\t\t\t\t<p><span style=\"font-weight: 400\">Ustanowi\u0107 pozycj\u0119 eksperta w oczach zar\u00f3wno Google, jak i u\u017cytkownik\u00f3w<\/span><\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<div class=\"text-columns__text\">\n\t\t\t<hr>\n\t\t\t<h3 class=\"text-columns__text-heading is-style-h4-style\">\n\t\t\t\t3. Rozpoznawalno\u015b\u0107\t\t\t<\/h3>\n\n\t\t\t<div class=\"text-columns__text-paragraph\">\n\t\t\t\t<p><span style=\"font-weight: 400\">Poprawi\u0107 rozpoznawalno\u015b\u0107 marki<\/span><\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<div class=\"text-columns__text\">\n\t\t\t<hr>\n\t\t\t<h3 class=\"text-columns__text-heading is-style-h4-style\">\n\t\t\t\t4. Ranking\t\t\t<\/h3>\n\n\t\t\t<div class=\"text-columns__text-paragraph\">\n\t\t\t\t<p><span style=\"font-weight: 400\">Zwi\u0119kszy\u0107 pozycje wysoko-warto\u015bciowych fraz<\/span><\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n<\/section>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--default block-pt--none\">\n\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(06) Rozwi\u0105zania techniczne<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading is-style-h3-style\">Optymalizacja struktury<\/h2>\n\n\n\n<p class=\"has-large-font-size\">Po przeprowadzeniu szczeg\u00f3\u0142owej analizy i zidentyfikowaniu bezpo\u015brednich konkurent\u00f3w \u2013 takich jak Eobuwie, Bosa Stopka czy Buty dla Malucha \u2013 nadszed\u0142 czas, aby podkre\u015bli\u0107 r\u00f3\u017cnice mi\u0119dzy stron\u0105 bartek.com.pl a jej rywalami. Jednak te kategorie pozostawa\u0142y nieaktywne w strukturze, co skutkowa\u0142o brakiem ich indeksowania przez Google i wykluczeniem ich z mapy strony.<\/p>\n\n\n\n<p class=\"has-large-font-size\">Podj\u0119to wi\u0119c decyzj\u0119 o optymalizacji struktury, aby zapewni\u0107 indeksowanie kluczowych kategorii witryny wraz z odpowiednimi filtrami, takimi jak \u201ejesienne buty dzieci\u0119ce\u201d. Zoptymalizowano r\u00f3wnie\u017c linkowanie wewn\u0119trzne i zaktualizowano plik sitemap.xml o wspomniane kategorie, co zwi\u0119kszy\u0142o widoczno\u015b\u0107 oferty dla algorytm\u00f3w Google.<\/p>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\t\t\t\t<style>\n<\/style>\n\t\t\t\t\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"564\" src=\"https:\/\/insightland.org\/app\/uploads\/2024\/09\/CHILDREN-SHOES_01-1024x564.png\" alt=\"\" class=\"wp-image-9933\" srcset=\"https:\/\/insightland.org\/app\/uploads\/2024\/09\/CHILDREN-SHOES_01-1024x564.png 1024w, https:\/\/insightland.org\/app\/uploads\/2024\/09\/CHILDREN-SHOES_01-300x165.png 300w, https:\/\/insightland.org\/app\/uploads\/2024\/09\/CHILDREN-SHOES_01-768x423.png 768w, https:\/\/insightland.org\/app\/uploads\/2024\/09\/CHILDREN-SHOES_01-1536x846.png 1536w, https:\/\/insightland.org\/app\/uploads\/2024\/09\/CHILDREN-SHOES_01-380x209.png 380w, https:\/\/insightland.org\/app\/uploads\/2024\/09\/CHILDREN-SHOES_01-60x33.png 60w, https:\/\/insightland.org\/app\/uploads\/2024\/09\/CHILDREN-SHOES_01-400x220.png 400w, https:\/\/insightland.org\/app\/uploads\/2024\/09\/CHILDREN-SHOES_01-600x331.png 600w, https:\/\/insightland.org\/app\/uploads\/2024\/09\/CHILDREN-SHOES_01.png 1646w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--default block-pt--none\">\n\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(07) DZIA\u0141ANIA TRE\u015aCIOWE<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading is-style-h3-style\">Tre\u015b\u0107 z precyzyjnie dobranymi s\u0142owami kluczowymi<\/h2>\n\n\n\n<p class=\"has-large-font-size\">Kolejnym krokiem by\u0142o przygotowanie tre\u015bci z starannie dobranymi s\u0142owami kluczowymi, odpowiednimi do struktury witryny i nowych kategorii. Ten etap obejmowa\u0142:<\/p>\n\n\n\t\t\t\t<style>ul,ol{counter-reset:item}ul.is-style-table-of-contents-style ol,ol.is-style-table-of-contents-style ol{padding:0;margin:0;list-style-type:none}ul.is-style-table-of-contents-style li,ol.is-style-table-of-contents-style li{counter-increment:item;margin-bottom:var(--wp--preset--spacing--6);font-size:var(--wp--preset--font-size--large)}ul.is-style-table-of-contents-style ol li,ol.is-style-table-of-contents-style ol li{display:flex;margin-bottom:.6em}ul.is-style-table-of-contents-style ol li:first-of-type,ol.is-style-table-of-contents-style ol li:first-of-type{margin-top:var(--wp--preset--spacing--6)}ul.is-style-table-of-contents-style ol li::before,ol.is-style-table-of-contents-style ol li::before{content:counters(item, \".\") \". \";padding-right:.6em}ul.is-style-table-of-contents-style ol>li ol>li:before,ol.is-style-table-of-contents-style ol>li ol>li:before{content:counters(item, \".\") \" \"}ul.is-style-checkmark-style,ul.is-style-checkmark-style-2,ol.is-style-checkmark-style,ol.is-style-checkmark-style-2{position:relative;list-style:none}ul.is-style-checkmark-style li,ul.is-style-checkmark-style-2 li,ol.is-style-checkmark-style li,ol.is-style-checkmark-style-2 li{position:relative;margin-bottom:var(--wp--preset--spacing--xsmall)}ul.is-style-checkmark-style li::before,ul.is-style-checkmark-style-2 li::before,ol.is-style-checkmark-style li::before,ol.is-style-checkmark-style-2 li::before{content:\"\";width:24px;height:24px;position:absolute;left:-2.125rem;border-radius:100%;background-color:#eafcef;background-image:url(https:\/\/insightland.org\/app\/themes\/insightland\/assets\/images..\/..\/..\/assets\/images\/svg\/checkmark.svg);background-repeat:no-repeat;background-position:center;background-size:12px}ul.is-style-checkmark-style-2,ol.is-style-checkmark-style-2{margin-left:1.5rem}ul.is-style-checkmark-style-2 li::before,ol.is-style-checkmark-style-2 li::before{left:-1.8125rem;top:2px;background-image:url(https:\/\/insightland.org\/app\/themes\/insightland\/assets\/images..\/..\/..\/assets\/images\/svg\/checkmark-dark.svg);background-color:rgba(0,0,0,0)}ul.is-style-square-style,ol.is-style-square-style{margin-left:1rem;list-style:none}ul.is-style-square-style li,ol.is-style-square-style li{position:relative;margin-bottom:0.5rem}ul.is-style-square-style li::before,ol.is-style-square-style li::before{content:\"\";width:6px;height:6px;position:absolute;top:calc(.5em + 1px);left:calc(-1rem + 1px);border-radius:2px;background-color:var(--wp--preset--color--dark-800)}\n<\/style>\n\t\t\t\t\n<ul class=\"wp-block-list\">\n<li>Rozszerzenie sekcji bloga o tre\u015bci wysokiej warto\u015bci, <strong>odpowiadaj\u0105ce powszechnym pytaniom i potrzebom<\/strong> rodzic\u00f3w, jednocze\u015bnie promuj\u0105c filozofi\u0119 marki.<br><\/li>\n\n\n\n<li>Skoncentrowanie si\u0119 na<strong> intensywnej optymalizacji tre\u015bci pod frazy dzieci\u0119ce<\/strong>, uniseks oraz skierowane do rodzic\u00f3w.<br><\/li>\n\n\n\n<li>Kontynuowanie rozbudowy widoczno\u015bci dla konkretnych fraz ch\u0142opi\u0119cych i dziewcz\u0119cych, podkre\u015blaj\u0105c kluczowe cechy but\u00f3w BARTEK, takie jak design i jako\u015b\u0107.<br><\/li>\n\n\n\n<li>Budowanie <strong>wizerunku marki jako eksperta w obuwiu dzieci\u0119cym<\/strong> przez podkre\u015blenie jej do\u015bwiadczenia i specjalizacji w tworzeniu but\u00f3w profilaktycznych dla dzieci.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-large-font-size\">Ten element obejmowa\u0142:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wykorzystywanie opinii ekspert\u00f3w w postach blogowych, aby dostarczy\u0107 u\u017cytkownikom wgl\u0105d w dan\u0105 tematyk\u0119 i wzmocni\u0107 autorytet specjalist\u00f3w i projektant\u00f3w zaanga\u017cowanych w proces tworzenia obuwia BARTEK;<br><\/li>\n\n\n\n<li>Zastosowanie koncepcji <strong>tematycznych silos\u00f3w<\/strong> dla tre\u015bci bloga;<br><\/li>\n\n\n\n<li>Opracowanie plan\u00f3w tre\u015bci opartych na koncepcji tematycznych silos\u00f3w, co umo\u017cliwi\u0142o <strong>lepsz\u0105 organizacj\u0119 tre\u015bci i u\u0142atwi\u0142o jej indeksowanie przez wyszukiwarki<\/strong>, zwi\u0119kszaj\u0105c atrakcyjno\u015b\u0107 strony z perspektywy u\u017cytkownika.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--default block-pt--none\">\n\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(08) PODSUMOWANIE<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--large)\">Strategiczne SEO i optymalizacja tre\u015bci<\/h2>\n\n\n<section class=\"text-columns block-theme--white container--normal block-pb--default block-pt--none\">\n\t\t<div class=\"text-columns__content\">\n\t\t\t<div class=\"text-columns__text\">\n\t\t\t<hr>\n\t\t\t<h3 class=\"text-columns__text-heading is-style-h4-style\">\n\t\t\t\tW\u0142a\u015bciwa decyzja\t\t\t<\/h3>\n\n\t\t\t<div class=\"text-columns__text-paragraph\">\n\t\t\t\t<p><span style=\"font-weight: 400\">Je\u015bli chcesz, aby Twoja marka osi\u0105gn\u0119\u0142a podobny sukces, rozwa\u017c strategiczne SEO i optymalizacj\u0119 tre\u015bci. Obserwuj\u0105c korzy\u015bci, jakie osi\u0105gn\u0119\u0142a strona bartek.com.pl, mo\u017cemy stwierdzi\u0107, \u017ce podej\u015bcie kompleksowe, holistyczne i przede wszystkim strategiczne jest kluczem do osi\u0105gni\u0119cia sukcesu. Wsp\u00f3\u0142pracuj z ekspertami, kt\u00f3rzy rozumiej\u0105 specyfik\u0119 Twojego rynku, aby umocni\u0107 swoj\u0105 obecno\u015b\u0107 online i osi\u0105gn\u0105\u0107 po\u017c\u0105dane rezultaty.<\/span><\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<div class=\"text-columns__text\">\n\t\t\t<hr>\n\t\t\t<h3 class=\"text-columns__text-heading is-style-h4-style\">\n\t\t\t\tDodatkowe wyniki\t\t\t<\/h3>\n\n\t\t\t<div class=\"text-columns__text-paragraph\">\n\t\t\t\t<ul>\n<li style=\"font-weight: 400\"><strong>45\u202f% wzrost ruchu organicznego<\/strong><\/li>\n<li style=\"font-weight: 400\"><b>71\u202f% wzrost sprzeda\u017cy<\/b><\/li>\n<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<div class=\"text-columns__text\">\n\t\t\t<hr>\n\t\t\t<h3 class=\"text-columns__text-heading is-style-h4-style\">\n\t\t\t\tPrzedzia\u0142 czasowy\t\t\t<\/h3>\n\n\t\t\t<div class=\"text-columns__text-paragraph\">\n\t\t\t\t<p><span style=\"font-weight: 400\">Wyniki zanotowano por\u00f3wnuj\u0105c analogiczne okresy <\/span><b>01.07.2022\u201325.04.2023<\/b><span style=\"font-weight: 400\"> oraz <\/span><b>01.07.2023\u201325.04.2024<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n<\/section>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"350\" src=\"https:\/\/insightland.org\/app\/uploads\/2024\/09\/CHILDREN-SHOES_02-1024x350.png\" alt=\"\" class=\"wp-image-9934\" srcset=\"https:\/\/insightland.org\/app\/uploads\/2024\/09\/CHILDREN-SHOES_02-1024x350.png 1024w, https:\/\/insightland.org\/app\/uploads\/2024\/09\/CHILDREN-SHOES_02-300x103.png 300w, https:\/\/insightland.org\/app\/uploads\/2024\/09\/CHILDREN-SHOES_02-768x263.png 768w, https:\/\/insightland.org\/app\/uploads\/2024\/09\/CHILDREN-SHOES_02-1536x525.png 1536w, https:\/\/insightland.org\/app\/uploads\/2024\/09\/CHILDREN-SHOES_02-380x130.png 380w, https:\/\/insightland.org\/app\/uploads\/2024\/09\/CHILDREN-SHOES_02-60x21.png 60w, https:\/\/insightland.org\/app\/uploads\/2024\/09\/CHILDREN-SHOES_02-400x137.png 400w, https:\/\/insightland.org\/app\/uploads\/2024\/09\/CHILDREN-SHOES_02-600x205.png 600w, https:\/\/insightland.org\/app\/uploads\/2024\/09\/CHILDREN-SHOES_02.png 1646w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<div style=\"height:89px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--default block-pt--none\">\n\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(09) S\u0142owniczek<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading is-style-h3-style\">Obja\u015bnienia termin\u00f3w z case study<\/h2>\n\n\n\n<p class=\"has-large-font-size\"><strong>Content Gap Analysis<\/strong> (analiza brak\u00f3w tre\u015bci) w kontek\u015bcie SEO i s\u0142\u00f3w kluczowych polega na identyfikowaniu brak\u00f3w w istniej\u0105cej tre\u015bci witryny, kt\u00f3re uniemo\u017cliwiaj\u0105 pe\u0142ne wykorzystanie jej potencja\u0142u w rankingach wyszukiwarek. Praktycznie oznacza to wykrywanie obszar\u00f3w, gdzie strona mog\u0142aby dostarczy\u0107 bardziej warto\u015bciowych, trafnych lub pe\u0142nych informacji, aby lepiej odpowiada\u0107 na zapytania u\u017cytkownik\u00f3w i tym samym poprawi\u0107 swoj\u0105 pozycj\u0119 w wynikach wyszukiwania.<\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>Fraza long\u2011tail<\/strong> (frazy d\u0142ugiego ogona) odnosi si\u0119 do fraz kluczowych, a nawet ca\u0142ych zda\u0144, sk\u0142adaj\u0105cych si\u0119 z kilku s\u0142\u00f3w, kt\u00f3re zazwyczaj s\u0105 mniej popularne ni\u017c og\u00f3lne (kr\u00f3tsze, szersze) frazy.<\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>Mapa strony<\/strong> (Site map) to plik dostarczaj\u0105cy wyszukiwarkom informacje o strukturze witryny. Pomaga im zrozumie\u0107, jak strona jest zorganizowana i pozwala na szybsze i skuteczniejsze indeksowanie jej tre\u015bci.<\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>Indeksowanie<\/strong> to proces, w kt\u00f3rym wyszukiwarki analizuj\u0105 zawarto\u015b\u0107 witryn i tworz\u0105 indeks \u2013 spis tre\u015bci zawieraj\u0105cy informacje o poszczeg\u00f3lnych stronach, takie jak s\u0142owa kluczowe, linki, nag\u0142\u00f3wki czy tre\u015b\u0107.<\/p>\n\n\n\n<p class=\"has-large-font-size\"><strong>SEO silos<\/strong> to koncepcja tematycznego grupowania tre\u015bci na stronie. Silo mo\u017ce by\u0107 na przyk\u0142ad kategori\u0105 w sklepie internetowym, kt\u00f3ra zawiera okre\u015blon\u0105 grup\u0119 produkt\u00f3w wraz z jednym lub kilkoma poziomami podkategorii, kt\u00f3re grupuj\u0105 je bardziej szczeg\u00f3\u0142owo.\u00a0<\/p>\n\n\n\n<div style=\"height:77px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"#calendly\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"275\" src=\"https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Make-your-brand-the-answer-_-v1-1024x275.png\" alt=\"\" class=\"wp-image-9771\" srcset=\"https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Make-your-brand-the-answer-_-v1-1024x275.png 1024w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Make-your-brand-the-answer-_-v1-300x81.png 300w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Make-your-brand-the-answer-_-v1-768x207.png 768w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Make-your-brand-the-answer-_-v1-1536x413.png 1536w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Make-your-brand-the-answer-_-v1-380x102.png 380w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Make-your-brand-the-answer-_-v1-60x16.png 60w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Make-your-brand-the-answer-_-v1-400x108.png 400w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Make-your-brand-the-answer-_-v1-600x161.png 600w, https:\/\/insightland.org\/app\/uploads\/2026\/02\/PLInsightland-_-Baner-_-Make-your-brand-the-answer-_-v1.png 1666w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-large-font-size\"><\/p>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--none block-pt--none\">\n\t<div class=\"basic-container__content container\">\n\t\t<div class=\"acf-innerblocks-container\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"feat-case-study block-theme--white container--normal block-pb--default block-pt--default\">\n\t\t\t\t\t<style>.feat-case-study__content{display:flex;align-items:flex-end;justify-content:space-between;gap:var(--wp--preset--spacing--small)}@media(max-width: 575px){.feat-case-study__content{flex-direction:column;align-items:flex-start;gap:2rem}}.feat-case-study__content .wp-block-button{min-width:max-content}.feat-case-study__content h2{margin-bottom:0}@media(min-width: 1201px){.feat-case-study__content h2{max-width:50vw}}@media(max-width: 575px){.feat-case-study__content .acf-innerblocks-container{width:100%}}.feat-case-study__cols{display:grid;grid-template-columns:repeat(2, 1fr);margin-top:var(--wp--preset--spacing--xlarge);gap:var(--wp--preset--spacing--medium)}@media(max-width: 767px){.feat-case-study__cols{grid-template-columns:repeat(1, 1fr);gap:var(--wp--preset--spacing--large)}}.feat-case-study__cols--three{grid-template-columns:repeat(3, 1fr)}@media(max-width: 991px){.feat-case-study__cols--three{grid-template-columns:repeat(1, 1fr)}}\n<\/style>\n\t\t\t\t\t<div class=\"feat-case-study__container container\">\n\t\t<div class=\"feat-case-study__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<p class=\"is-style-preheading\" style=\"margin-bottom:var(--wp--preset--spacing--small)\">WI\u0118CEJ<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Case studies<\/h2>\n\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t<div class=\"feat-case-study__cols feat-case-study__cols--three\">\n\t\t\t\t\t\t\t\t\t<style>.cs-tile{max-width:620px;position:relative}.cs-tile__categories{position:absolute;top:var(--wp--preset--spacing--6);left:var(--wp--preset--spacing--6);display:flex;flex-wrap:wrap}.cs-tile__category{color:var(--wp--preset--color--dark-800);background-color:var(--wp--preset--color--secondary)}.cs-tile__image{height:260px}@media(min-width: 993px){.cs-tile__image{height:500px}}.cs-tile__image img{width:100%;height:100%;object-fit:cover}.cs-tile__title{margin-top:var(--wp--preset--spacing--8);margin-bottom:0;font-family:\"Inter\",sans-serif}@media(max-width: 991px){.cs-tile__title.text-huge{font-size:1.625rem;line-height:2.275rem}}.cs-tile__excerpt{margin-top:var(--wp--preset--spacing--small)}@media(max-width: 767px){.cs-tile__excerpt{display:none}}.cs-tile:hover h2{opacity:.8}@media(min-width: 993px){.cs-tile--sm .cs-tile__image{height:340px}}.cs-tile--sm 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