{"id":9980,"date":"2024-10-03T20:09:16","date_gmt":"2024-10-03T20:09:16","guid":{"rendered":"https:\/\/insightland.org\/?post_type=case-study&#038;p=9980"},"modified":"2026-04-09T10:08:41","modified_gmt":"2026-04-09T10:08:41","slug":"hegos-milano","status":"publish","type":"case-study","link":"https:\/\/insightland.org\/pl\/case-study\/hegos-milano\/","title":{"rendered":"Jak indeksowanie stron w GSC pomog\u0142o HEGO\u2019s Milano osi\u0105gn\u0105\u0107 443\u202f% wzrost fraz w TOP\u202f3"},"content":{"rendered":"<section class=\"basic-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--default block-pt--small\">\n\t\t\t\t<style>.basic-container{width:100%;position:relative;overflow:hidden}.basic-container__background{position:absolute;z-index:0;top:0;right:0;bottom:0;left:0}.basic-container__background img{width:100%;height:100%;object-fit:cover}.basic-container__content{max-width:100%;padding:0 var(--wp--preset--spacing--small);position:relative;z-index:1}@media(min-width: 1200px){.basic-container__content{padding:0}}.basic-container.container-size .basic-container__content{width:100%;max-width:960px;margin:0 auto}.basic-container.container-size-lg .basic-container__content{width:100%;max-width:1080px;margin:0 auto}.basic-container.container-size-sm .basic-container__content{width:100%;max-width:720px;margin:0 auto}.basic-container.container-size-full .basic-container__content{width:100%;max-width:100%;padding:0;margin:0 auto}\n<\/style>\n\t\t\t\t\t<div class=\"basic-container__content container\">\n\t\t<div class=\"acf-innerblocks-container\">\n\n<h1 class=\"wp-block-heading\" style=\"margin-bottom:var(--wp--preset--spacing--large)\">Jak indeksowanie stron w GSC pomog\u0142o HEGO\u2019s Milano osi\u0105gn\u0105\u0107 443\u202f% wzrost fraz w TOP\u202f3<\/h1>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\t\t\t\t<style>p.is-style-uppercase{text-transform:uppercase}p.is-style-preheading{margin-bottom:var(--wp--preset--spacing--small);font-size:clamp(.875rem,2vw,1.125rem);font-weight:500;line-height:clamp(1.05rem,2vw,1.35rem);color:var(--wp--preset--color--dark-800);letter-spacing:.05rem;text-transform:uppercase}p.is-style-subheading{margin-bottom:1.5rem;font-weight:800;color:var(--wp--preset--color--primary);letter-spacing:0.075rem;text-transform:uppercase;font-size:1rem;line-height:1.5}p.is-style-leadparagraph{font-weight:700;font-size:1rem;line-height:1.5}@media(min-width: 768px){p.is-style-leadparagraph{font-size:1.125rem;line-height:1.5}}.block-theme--dark p.is-style-preheading{color:var(--wp--preset--color--light)}\n<\/style>\n\t\t\t\t\n<p class=\"has-xxxl-font-size\" style=\"margin-bottom:var(--wp--preset--spacing--huge)\">Problem duplikacji tre\u015bci i adres\u00f3w URL istotnie wp\u0142ywa na efektywno\u015b\u0107 i widoczno\u015b\u0107 strony w wyszukiwarkach internetowych. Zrozumienie i eliminacja zduplikowanych adres\u00f3w URL by\u0142a kluczowa dla sukcesu marki HEGO&#8217;S, kt\u00f3ra boryka\u0142a si\u0119 z tym problemem.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--default block-pt--none\">\n\t\t\t\t<style>.cs-basic-container__container{display:flex;justify-content:space-between}@media(max-width: 991px){.cs-basic-container__container{flex-direction:column;gap:var(--wp--preset--spacing--xsmall)}}@media(min-width: 993px){.cs-basic-container__content{max-width:64.2857142857%}}\n<\/style>\n\t\t\t\t\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(01) Wyzwania<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading\" style=\"margin-right:0;margin-bottom:var(--wp--preset--spacing--large)\">Nasza analiza wykaza\u0142a powa\u017cne problemy zwi\u0105zane z duplikacj\u0105 adres\u00f3w URL i tre\u015bci, co negatywnie wp\u0142ywa\u0142o na widoczno\u015b\u0107 serwisu w wyszukiwarkach.<\/h2>\n\n\n\n<p class=\"has-xxl-font-size\" style=\"margin-bottom:var(--wp--preset--spacing--large);font-style:normal;font-weight:500\">W ramach wsp\u00f3\u0142pracy z mark\u0105 <strong>HEGO&#8217;S<\/strong>, znan\u0105 mark\u0105 obuwia dzia\u0142aj\u0105c\u0105 na rynku polskim od 2003 r., przeprowadzili\u015bmy szczeg\u00f3\u0142owy audyt witryny hegos.eu. Analiza wykaza\u0142a powa\u017cne problemy zwi\u0105zane z duplikacj\u0105 adres\u00f3w URL oraz tre\u015bci, co negatywnie wp\u0142ywa\u0142o na widoczno\u015b\u0107 strony w wynikach wyszukiwania.&nbsp;<\/p>\n\n\n\n<p>W odpowiedzi na to priorytetowo potraktowali\u015bmy blokowanie dost\u0119pu Googlebot do stron o niskiej warto\u015bci oraz zarz\u0105dzanie crawl budgetem. Jednocze\u015bnie skupili\u015bmy si\u0119 na zwi\u0119kszeniu ruchu organicznego oraz optymalizacji u\u017cyteczno\u015bci witryny, aby maksymalnie zwi\u0119kszy\u0107 jej potencja\u0142 i u\u0142atwi\u0107 indeksowanie zar\u00f3wno robotom wyszukiwarek, jak i u\u017cytkownikom.<\/p>\n\n\n\n<p>Pierwsze dzia\u0142ania obejmowa\u0142y szczeg\u00f3\u0142ow\u0105 analiz\u0119 indeksowania, kt\u00f3ra wykry\u0142a b\u0142\u0119dy zwi\u0105zane z powtarzaj\u0105cymi si\u0119 filtrami produkt\u00f3w spowodowane z\u0142o\u017con\u0105 struktur\u0105 serwisu. Ze wzgl\u0119du na konstrukcj\u0119 strony i niepe\u0142n\u0105 dokumentacj\u0119 techniczn\u0105, konieczna by\u0142a \u015bcis\u0142a wsp\u00f3\u0142praca z deweloperami oraz zastosowanie rozwi\u0105za\u0144 opartych na:<\/p>\n\n\n\t\t\t\t<style>ul,ol{counter-reset:item}ul.is-style-table-of-contents-style ol,ol.is-style-table-of-contents-style ol{padding:0;margin:0;list-style-type:none}ul.is-style-table-of-contents-style li,ol.is-style-table-of-contents-style li{counter-increment:item;margin-bottom:var(--wp--preset--spacing--6);font-size:var(--wp--preset--font-size--large)}ul.is-style-table-of-contents-style ol li,ol.is-style-table-of-contents-style ol li{display:flex;margin-bottom:.6em}ul.is-style-table-of-contents-style ol li:first-of-type,ol.is-style-table-of-contents-style ol li:first-of-type{margin-top:var(--wp--preset--spacing--6)}ul.is-style-table-of-contents-style ol li::before,ol.is-style-table-of-contents-style ol li::before{content:counters(item, \".\") \". \";padding-right:.6em}ul.is-style-table-of-contents-style ol>li ol>li:before,ol.is-style-table-of-contents-style ol>li ol>li:before{content:counters(item, \".\") \" \"}ul.is-style-checkmark-style,ul.is-style-checkmark-style-2,ol.is-style-checkmark-style,ol.is-style-checkmark-style-2{position:relative;list-style:none}ul.is-style-checkmark-style li,ul.is-style-checkmark-style-2 li,ol.is-style-checkmark-style li,ol.is-style-checkmark-style-2 li{position:relative;margin-bottom:var(--wp--preset--spacing--xsmall)}ul.is-style-checkmark-style li::before,ul.is-style-checkmark-style-2 li::before,ol.is-style-checkmark-style li::before,ol.is-style-checkmark-style-2 li::before{content:\"\";width:24px;height:24px;position:absolute;left:-2.125rem;border-radius:100%;background-color:#eafcef;background-image:url(https:\/\/insightland.org\/app\/themes\/insightland\/assets\/images..\/..\/..\/assets\/images\/svg\/checkmark.svg);background-repeat:no-repeat;background-position:center;background-size:12px}ul.is-style-checkmark-style-2,ol.is-style-checkmark-style-2{margin-left:1.5rem}ul.is-style-checkmark-style-2 li::before,ol.is-style-checkmark-style-2 li::before{left:-1.8125rem;top:2px;background-image:url(https:\/\/insightland.org\/app\/themes\/insightland\/assets\/images..\/..\/..\/assets\/images\/svg\/checkmark-dark.svg);background-color:rgba(0,0,0,0)}ul.is-style-square-style,ol.is-style-square-style{margin-left:1rem;list-style:none}ul.is-style-square-style li,ol.is-style-square-style li{position:relative;margin-bottom:0.5rem}ul.is-style-square-style li::before,ol.is-style-square-style li::before{content:\"\";width:6px;height:6px;position:absolute;top:calc(.5em + 1px);left:calc(-1rem + 1px);border-radius:2px;background-color:var(--wp--preset--color--dark-800)}\n<\/style>\n\t\t\t\t\n<ul class=\"wp-block-list\">\n<li>PHP<\/li>\n\n\n\n<li>JavaScript<\/li>\n\n\n\n<li>regu\u0142ach .htaccess i wyra\u017ceniach regularnych (regular expressions).<\/li>\n<\/ul>\n\n\n\n<p>Problemy te znacz\u0105co wp\u0142ywa\u0142y na dwa kluczowe obszary:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strona zwraca\u0142a kod odpowiedzi 200 dla dowolnej subdomeny (np. shop.hegos.eu, ww.hegos.eu, abc.hegos.eu), co powodowa\u0142o powstawanie nieograniczonej liczby duplikat\u00f3w w ca\u0142ej strukturze serwisu.<\/li>\n\n\n\n<li>B\u0142\u0119dy zwi\u0105zane z indeksowanymi filtrami w kategoriach, gdzie adresy z parametrami prezentowane by\u0142y jako zwyk\u0142e linki &lt;a href&gt; w strukturze strony.<\/li>\n<\/ul>\n\n\n\n<p>W efekcie tych wyzwa\u0144 w <strong>Google Search Console<\/strong> pojawi\u0142o si\u0119 a\u017c <strong>2 miliony powiadomie\u0144 o problemach z indeksowaniem<\/strong>.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"is-style-preheading\">Szczeg\u00f3\u0142y projektu<\/p>\n\n\n\n<div class=\"wp-block-custom-list-block custom-list-block\" style=\"margin-top:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-custom-text-list text-list-item left-text\">\n<p class=\"left-text\" style=\"font-size:20px\">Bran\u017ca<\/p>\n\n\n\n<p class=\"has-text-align-right right-text\" style=\"font-size:20px;font-style:normal;font-weight:500\">Fashion<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-custom-text-list text-list-item\">\n<p class=\"left-text\" style=\"font-size:20px\">Rynek<\/p>\n\n\n\n<p class=\"has-text-align-right right-text\" style=\"font-size:20px;font-style:normal;font-weight:500\">Polski<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-custom-text-list text-list-item\">\n<p class=\"left-text\" style=\"font-size:20px\">Czas<\/p>\n\n\n\n<p class=\"has-text-align-right right-text\" style=\"font-size:20px;font-style:normal;font-weight:500\">D\u0142ugoterminowa wsp\u00f3\u0142praca<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-custom-text-list text-list-item\">\n<p class=\"left-text\" style=\"font-size:20px\">Typ projektu<\/p>\n\n\n\n<p class=\"has-text-align-right right-text\" style=\"font-size:20px;font-style:normal;font-weight:500\">Sta\u0142a obs\u0142uga<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-custom-text-list text-list-item\">\n<p class=\"left-text\" style=\"font-size:20px\">Us\u0142ugi<\/p>\n\n\n\n<p class=\"has-text-align-right right-text\" style=\"font-size:20px;font-style:normal;font-weight:500\">Techniczne SEO<\/p>\n<\/div>\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\t\t\t\t<style>\n<\/style>\n\t\t\t\t\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"311\" src=\"https:\/\/insightland.org\/app\/uploads\/2026\/03\/HEGO-01-1024x311.png\" alt=\"\" class=\"wp-image-9982\" srcset=\"https:\/\/insightland.org\/app\/uploads\/2026\/03\/HEGO-01-1024x311.png 1024w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/HEGO-01-300x91.png 300w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/HEGO-01-768x233.png 768w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/HEGO-01-1536x467.png 1536w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/HEGO-01-380x115.png 380w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/HEGO-01-60x18.png 60w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/HEGO-01-400x122.png 400w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/HEGO-01-600x182.png 600w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/HEGO-01.png 1646w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--default block-pt--none\">\n\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(02) Dzia\u0142ania techniczne<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading is-style-h3-style\">Kompletny plan uzyskania wi\u0119kszej widoczno\u015bci<\/h2>\n\n\n\n<p>Wdro\u017cone rozwi\u0105zania optymalizacyjne dla serwisu hegos.eu obejmowa\u0142y kilka kluczowych dzia\u0142a\u0144 maj\u0105cych na celu popraw\u0119 zarz\u0105dzania, struktury i funkcjonalno\u015bci witryny. Poni\u017cej szczeg\u00f3\u0142y zmian:<\/p>\n\n\n\n<p class=\"is-style-default\"><strong>Podzia\u0142 i reorganizacja kategorii<\/strong> \u2013 kategorie podzielono na podkategorie, reorganizuj\u0105c struktur\u0119 w zgodzie z intencj\u0105 u\u017cytkownika, co u\u0142atwi\u0142o wyszukiwanie informacji i produkt\u00f3w.<\/p>\n\n\n\n<p><strong>Ograniczenie mo\u017cliwo\u015bci tworzenia nowych subdomen<\/strong> \u2013 poprzez popraw\u0119 konfiguracji serwera zmniejszono ryzyko generowania niekontrolowanych subdomen, co wzmocni\u0142o kontrol\u0119 nad struktur\u0105 URL.<\/p>\n\n\n\n<p><strong>Przekierowania subdomen do domeny g\u0142\u00f3wnej<\/strong> \u2013 wdro\u017cono odpowiednie przekierowania, aby wszystkie znane subdomeny kierowa\u0142y do g\u0142\u00f3wnej domeny hegos.eu, co u\u0142atwi\u0142o sp\u00f3jne identyfikowanie marki i sp\u00f3jno\u015b\u0107 adres\u00f3w.<\/p>\n\n\n\n<p><strong>Ukrywanie indeksowanych filtr\u00f3w<\/strong> \u2013 zmieniono elementy HTML z &lt;a href&gt; na &lt;button&gt; oraz zastosowano funkcj\u0119 JavaScript location.href w zdarzeniu onclick, co skutecznie ukry\u0142o indeksowane filtry i poprawi\u0142o kontrol\u0119 nad indeksowaniem przez wyszukiwarki.<\/p>\n\n\n\n<p><strong>Optymalizacja struktury sitemap<\/strong> \u2013 usprawniono struktur\u0119 plik\u00f3w sitemap, ograniczaj\u0105c j\u0105 do adres\u00f3w kanonicznych i dziel\u0105c sitemap na trzy cz\u0119\u015bci: blog, kategorie i produkty \u2013 ka\u017cda o maksymalnie 50 000 URL. Wszystkie sitemap umieszczono w indeksie sitemap zgodnie z wytycznymi Google.<\/p>\n\n\n\n<p><strong>Ulepszenie metadanych<\/strong> \u2013 zoptymalizowano meta title i meta description zgodnie z aktualnymi standardami oraz pod k\u0105tem odpowiednich s\u0142\u00f3w kluczowych.<\/p>\n\n\n\n<p><strong>Dodanie unikalnych tre\u015bci<\/strong> \u2013 wprowadzono tre\u015bci unikatowe, co pozytywnie wp\u0142yn\u0119\u0142o na indeksowanie i atrakcyjno\u015b\u0107 witryny.<\/p>\n\n\n\n<p><strong>Udoskonalenie generowania nawigacji okruszkowej (breadcrumbs)<\/strong> \u2013 poprawa przyczyni\u0142a si\u0119 do lepszej nawigacji wewn\u0119trznej.<\/p>\n\n\n\n<p><strong>Usuni\u0119cie pustych kategorii<\/strong> \u2013 usuni\u0119to niepotrzebne elementy z bocznych pask\u00f3w oraz menu g\u0142\u00f3wnego, co u\u0142atwi\u0142o poruszanie si\u0119 u\u017cytkownikom.<\/p>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"465\" src=\"https:\/\/insightland.org\/app\/uploads\/2026\/03\/HEGO-02-1024x465.png\" alt=\"\" class=\"wp-image-9983\" srcset=\"https:\/\/insightland.org\/app\/uploads\/2026\/03\/HEGO-02-1024x465.png 1024w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/HEGO-02-300x136.png 300w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/HEGO-02-768x349.png 768w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/HEGO-02-1536x698.png 1536w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/HEGO-02-380x173.png 380w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/HEGO-02-60x27.png 60w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/HEGO-02-400x182.png 400w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/HEGO-02-600x273.png 600w, https:\/\/insightland.org\/app\/uploads\/2026\/03\/HEGO-02.png 1646w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"basic-cs-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--default block-pt--none\">\n\t<div class=\"cs-basic-container__container container\">\n\t\t<div class=\"cs-basic-container__title\">\n\t\t\t<p class=\"is-style-preheading\">(03) Wyniki<\/p>\n\t\t<\/div>\n\t\t<div class=\"cs-basic-container__content\">\n\t\t\t<div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading is-style-h3-style\">Innowacyjne strategie<\/h2>\n\n\n\n<p>Innowacyjny plan dzia\u0142ania, efektywna wsp\u00f3\u0142praca mi\u0119dzy zespo\u0142ami technicznymi i tre\u015bciowymi oraz \u015bcis\u0142a koordynacja z mark\u0105 doprowadzi\u0142y do <strong>znacz\u0105cego wzrostu indeksowania stron<\/strong>. Skuteczne wykluczenie nieistotnych stron z indeksowania przez Googlebota wp\u0142yn\u0119\u0142o pozytywnie na ocen\u0119 serwisu przez Google, poprawiaj\u0105c jego pozycje w wynikach wyszukiwania. Poprawiona nawigacja strony zwi\u0119kszy\u0142a r\u00f3wnie\u017c zaanga\u017cowanie i satysfakcj\u0119 u\u017cytkownik\u00f3w.<\/p>\n\n\n\n<p>Wed\u0142ug danych z narz\u0119dzia <strong>Senuto<\/strong> wzrost pozycji dla wybranych fraz wygl\u0105da\u0142 nast\u0119puj\u0105co:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>fitzsimmons native<\/strong> \u2013 pozycja 2 (ok. 2400 wyszukiwa\u0144 miesi\u0119cznie)<\/li>\n\n\n\n<li><strong>havaianas klapki<\/strong> \u2013 pozycja 2 (ok. 1900 wyszukiwa\u0144 miesi\u0119cznie)<\/li>\n\n\n\n<li><strong>melissa buty<\/strong> \u2013 pozycja 2 (ok. 6600 wyszukiwa\u0144 miesi\u0119cznie)<\/li>\n\n\n\n<li><strong>ugg mini<\/strong> \u2013 pozycja 7 (ok. 6600 wyszukiwa\u0144 miesi\u0119cznie)<\/li>\n<\/ul>\n\n\n\n<p>Te wyniki s\u0105 dowodem na to, jak skoncentrowana praca oraz holistyczne podej\u015bcie do problemu mog\u0105 prze\u0142o\u017cy\u0107 si\u0119 na <strong>znacz\u0105cy wzrost widoczno\u015bci i pozycji w wynikach wyszukiwania<\/strong>, nawet przy du\u017cych wyzwaniach technicznych.<\/p>\n\n<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"basic-container has-text-align-left d-flex is-content-justification-center-center block-theme--white container--normal block-pb--none block-pt--none\">\n\t<div class=\"basic-container__content container\">\n\t\t<div class=\"acf-innerblocks-container\"><\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"feat-case-study block-theme--white container--normal block-pb--default block-pt--default\">\n\t\t\t\t\t<style>.feat-case-study__content{display:flex;align-items:flex-end;justify-content:space-between;gap:var(--wp--preset--spacing--small)}@media(max-width: 575px){.feat-case-study__content{flex-direction:column;align-items:flex-start;gap:2rem}}.feat-case-study__content .wp-block-button{min-width:max-content}.feat-case-study__content h2{margin-bottom:0}@media(min-width: 1201px){.feat-case-study__content h2{max-width:50vw}}@media(max-width: 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feat-case-study__cols--three\">\n\t\t\t\t\t\t\t\t\t<style>.cs-tile{max-width:620px;position:relative}.cs-tile__categories{position:absolute;top:var(--wp--preset--spacing--6);left:var(--wp--preset--spacing--6);display:flex;flex-wrap:wrap}.cs-tile__category{color:var(--wp--preset--color--dark-800);background-color:var(--wp--preset--color--secondary)}.cs-tile__image{height:260px}@media(min-width: 993px){.cs-tile__image{height:500px}}.cs-tile__image img{width:100%;height:100%;object-fit:cover}.cs-tile__title{margin-top:var(--wp--preset--spacing--8);margin-bottom:0;font-family:\"Inter\",sans-serif}@media(max-width: 991px){.cs-tile__title.text-huge{font-size:1.625rem;line-height:2.275rem}}.cs-tile__excerpt{margin-top:var(--wp--preset--spacing--small)}@media(max-width: 767px){.cs-tile__excerpt{display:none}}.cs-tile:hover h2{opacity:.8}@media(min-width: 993px){.cs-tile--sm .cs-tile__image{height:340px}}.cs-tile--sm .cs-tile__title{font-size:var(--wp--preset--font-size--xxl);line-height:1.4;font-weight:500}@media(min-width: 993px){.feat-case-study__cols--three .cs-tile__image{height:340px}}.feat-case-study__cols--three .cs-tile__title{font-size:1.5rem;line-height:1.4;font-weight:500}\n<\/style>\n\t\t\t\t\t\t\t\t<style>.badges{display:flex;align-items:center;z-index:3;gap:.75rem}.badge{display:inline-block;padding:.688rem 1rem;font-size:15px;font-weight:500;line-height:18px;text-align:center;color:var(--wp--preset--color--dark-700);text-decoration:none;letter-spacing:.02em;border-radius:100px;background-color:var(--wp--preset--color--primary-200);transition:opacity .3s ease-in-out}@media(max-width: 767px){.badge{padding:0.5rem 0.625rem;font-size:14px}}.badge:hover{opacity:.8}.badge--sm{padding:0.5rem 0.625rem;font-size:14px}.badge--analytics{color:#5d6536;background-color:#effac0}.badge--seo{color:#5f3e6b;background-color:#f6e6fc}.cs-tile 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AI\t\t<\/h2>\n\t\t\t<a class=\"feat-case-study__link cs-tile__link-mobile card-link\" aria-label=\"Audyt Brand Search Presence: Jak naprawili\u015bmy wizerunek Mobile Vikings w erze AI\" href=\"https:\/\/insightland.org\/pl\/case-study\/jak-naprawilismy-wizerunek-mobile-vikings-w-erze-ai\/\"><\/a>\n<\/div>\n\t\t\t\t\t\t<div class=\"feat-case-study__item cs-tile tile \">\n\t<div class=\"feat-case-study__image img-rounded cs-tile__image\">\n\t<img decoding=\"async\" width=\"678\" height=\"576\" src=\"https:\/\/insightland.org\/app\/uploads\/2024\/09\/MEDICINE-3.png\" class=\"attachment-case-study-thumb size-case-study-thumb\" alt=\"\" loading=\"lazy\" \/>\t\t\t<div class=\"feat-case-study__categories cs-tile__categories badges\">\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/link-building\/\">Link Building<\/a>\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/techniczne-seo\/\">Techniczne SEO<\/a>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<h2 class=\"feat-case-study__title cs-tile__title text-huge\">\n\t\t\tMedicine: wzrost widoczno\u015bci strony internetowej\t\t<\/h2>\n\t\t\t<a class=\"feat-case-study__link cs-tile__link-mobile card-link\" aria-label=\"Medicine: wzrost widoczno\u015bci strony internetowej\" href=\"https:\/\/insightland.org\/pl\/case-study\/medicine-wzrost-widocznosci-strony-internetowej\/\"><\/a>\n<\/div>\n\t\t\t\t\t\t<div class=\"feat-case-study__item cs-tile tile \">\n\t<div class=\"feat-case-study__image img-rounded cs-tile__image\">\n\t<img decoding=\"async\" width=\"678\" height=\"576\" src=\"https:\/\/insightland.org\/app\/uploads\/2024\/09\/WOJAS-2.png\" class=\"attachment-case-study-thumb size-case-study-thumb\" alt=\"\" loading=\"lazy\" \/>\t\t\t<div class=\"feat-case-study__categories cs-tile__categories badges\">\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/content-marketing\/\">Content Marketing<\/a>\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/link-building\/\">Link Building<\/a>\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/seo\/\">SEO<\/a>\n\t\t\t\t\t\t\t<a class=\"feat-case-study__category cs-tile__category badge badge--sm\" href=\"https:\/\/insightland.org\/pl\/blog\/case-study-category\/techniczne-seo\/\">Techniczne SEO<\/a>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<h2 class=\"feat-case-study__title cs-tile__title text-huge\">\n\t\t\tWojas.pl: 67\u202f% wzrostu sprzeda\u017cy z ruchu organicznego\t\t<\/h2>\n\t\t\t<a class=\"feat-case-study__link cs-tile__link-mobile card-link\" aria-label=\"Wojas.pl: 67\u202f% wzrostu sprzeda\u017cy z ruchu organicznego\" href=\"https:\/\/insightland.org\/pl\/case-study\/wojas-pl-67-wzrostu-sprzedazy-z-ruchu-organicznego\/\"><\/a>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n<\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":10283,"template":"","meta":{"_acf_changed":true},"case-study-category":[131],"class_list":["post-9980","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case-study-category-techniczne-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak indeksowanie stron w GSC pomog\u0142o HEGO\u2019s Milano osi\u0105gn\u0105\u0107 443\u202f% wzrost fraz w TOP\u202f3 - Insightland<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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