Let’s take a look at another part of our statistics update and August seasonality trends! Apart from the stats, we would like to share our insights and several valuable tips. As you know SEO effects are never stable, because there are various factors that can influence them. Therefore, we need to work constantly to achieve better and better results. Let’s take a look then at what you can do to optimize your website and rank higher!
Below you will find our August statistics and seasonality trends which, in my opinion, may prove helpful!
Looking at organic statistics August seems to get lower traffic in ecommerce than July. We observed a similar trend in previous years and we may assume that this is a seasonal specificity. In August our clients’ websites were visited by 460,711 organic users which provided 910,593 visits.
In August the average bounce rate for all our clients is 25.37%, which is around 2% better than in July. The lowest bounce rate was 0.90% for one website with seasonal content related to the home&living and gardening category.
In August the users visiting our clients’ websites spent 8:41 minutes on average there. This gives around 5 minutes more than in July! The record-holder was a big and popular ecommerce which offers seasonal sales.
The average number of pages visited during one session was 5.67, which is almost the same as in July. What’s worth mentioning, we can observe that all ecommerce sites that we work with have similar pages per session and this number oscillates from 7.00 to 9.00.
August was dominated by back to school season in the ecommerce category and was not a very good month for websites that offer vacation trips and other summer activities.
September will be favorable in terms of online traffic for websites that cover health topics like tips and advice for people with colds or flu due to seasonal infections. In most countries, the weather is slowly changing, therefore fashion websites and online clothing stores should feel increased traffic and sales. Along with the change of season, we are also changing our diet, which is evident from Google user queries. Instead of cold desserts, we’ve started searching for warming soup recipes.
September is the last moment in which you can prepare your website for upcoming trends. From now, users will search more intensely for products that could increase their (and their puppies’) thermal comfort. If you own an online store with heaters, be ready for higher traffic. In terms of recipes, those culinary websites that offer seasonal ideas for pumpkins will be more popular.
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If we want to achieve satisfactory SEO effects, it is worth preparing for seasonal events well in advance. This can have a positive impact not only on our organic traffic but also on our revenue in the last quarter of the year. However, remember that SEO needs time. So if you have not already optimized your content you should act quickly. I hope that our tips can help you with that. And as a result, your website will gain more valuable organic traffic this season!