Let’s take a look at another part of our September statistics update and seasonality trends 2019! Apart from the stats, I would like to share our insights and tips on optimizing your website. As you know SEO effects are fluent, because there are always various factors that can influence them, like the BERT update. For this reason, we always need to keep an eye on what is going on in our industry, on search engines we are ranking on, and constantly work to achieve better results. Therefore, let’s take a look at what you can do to optimize your website and rank higher!
Below you will find our September statistics and seasonality trends 2019!
September ended with much better results than August. Back to school and the change of season influenced the purchasing decisions of ecommerce customers and, as we can see in the statistics, increased the sale of products related to the fall wardrobe or school accessories and supplies.
Organic traffic on our clients’ websites amounted to 1,265,807 visits, which gave over 28% more than in August. The number of users who visited those websites were 583,965 – this is over 22% more than the previous month.
In September the average bounce rate for our clients’ websites reached 21.59% – that means 2% lower than in August. Another good statistic! We also noticed a higher bounce rate for garden and tourist categories which is a natural seasonal trend.
In September user explored our clients’ websites for an average of 4:02 minutes. This is around 4 minutes shorter than in August. A satisfying result is, however, that each of our clients’ websites has an average session duration time of over 2 minutes.
When it comes to the number of pages that users review during the session, in September it was 4.58, on average, 1 page less than in August. One of our client’s ecommerce website is still the record holder, where users browse 10 pages per session, on average.
In October, similarly to September, search engines cover health topics like tips and advice for how to cure a common cold or the flu. In most countries in the northern hemisphere, the weather is cold, and that is why clothing ecommerce should notice increased traffic and sales. Moreover, in the United States, we are getting ready for Thanksgiving, so websites that provide special recipes and decoration guides for this holiday can win a lot of new visitors. You can see now how many seasonality trends 2019 you can include in your content strategy!
As you can see there are many different seasonality trends you can introduce to your SEO actions. I highly recommend you to:
Winter is coming! ;) Therefore, users are getting ready for the colder months and will look for winter clothing and accessories. Online stores that offer winter collection will surely see increased traffic to their websites. Moreover, we are starting to think about planning for Christmas. Users will start to look for special Christmas decorations and ways of decorating their homes. Therefore, websites offering such tips should optimize their content with proper keywords.
You might also like our services.check
Talk to us today and see how we could help you at boosting your company's growth.
If you have read my previous monthly updates, you probably know what to do, and how constant SEO optimization is important. I hope that my insights can help you improve your ranks and drive more valuable traffic to your website. If you want to share other tips, let me know! I would be more than happy to discuss them with you and include them in my next monthly update!