Let’s take a look at another part of our monthly statistics update and November seasonality trends! Apart from the stats, I would like to share our insights and recommendations on optimizing your content. And as you know SEO is a constant optimization, you will have several tips you can introduce into your SEO plan for 2020! Therefore, let’s take a look at what steps you can take to optimize your website and rank higher! Below you will find our November statistics and winter seasonality trends!
As compared to October, organic traffic in November achieved an over 14% increase for all of our clients, which, to a large extent, was connected with the trends of the month, namely Black Friday, which contributed to a 20% increase in traffic for ecommerce websites alone. Some websites, however, noted smaller traffic when compared to October. And these were mainly websites connected with the construction industry or typical spring-summer tourism. Despite maintaining high positions for popular phrases, seasonality caused the traffic generated in November to be lower.
As far as the number of users is concerned, this one, taking all our clients into account, also turned out to be 9% higher than in October, and here, too, it should not come as a surprise that the greatest increases in the number of users was achieved by ecommerce websites, which were additionally optimized for key phrases related to Black Friday, as well as for the pre-Christmas season, meaning, gift shopping.
November ended with a 21% deterioration in the bounce rate. Analyzing the client groups we see that decreases were recorded by self-help/guide contents. It may be due to the fact that the user who was looking for specific information found it on the given landing pages, so there is no need to further explore the site and left it after reading the given content. Other websites received a bounce rate very similar to the level in October.
The higher average duration of the session was noted in November by practically all our clients’ websites. However, the lower time of website exploration did not affect the worsening of other statistics, so we can assume that it is a result of natural consumer behavior.
It is worth noting that in November the average number of pages visited during one session increased by 7%.
Thus, taking into account the aforementioned data on the average session duration, it can be assumed that in November consumers were in a greater rush, which may have been caused by the search for Christmas presents or, in the case of Black Friday, a quick search for good deals.
In terms of sales, December is a very important month for ecommerce due to Christmas sales and intensive work in ecommerce. Users are looking for gifts for their loved ones, Christmas recipes, and ideas for Christmas decorations. In the fashion industry, categories related to winter clothing and footwear are becoming popular, as well as New Years’ decorations, food, and clothing. Moreover, people are starting to think about the changes they want to introduce into their lives in 2020, so motivational content and resolutions tips are becoming more and more popular. These are huge winter 2020 seasonality trends!
Christmas decoration (search volume: 1 000 000)
New Years dress (search volume: 246 000)
New Years resolutions (search volume: 22 200)
Motivational quotes (search volume: 670 000)
Motivational posters (search volume: 12 100)
Snowboard boots (search volume: 90 500)
Ecommerce owners should be prepared for upcoming winter 2020 seasonality trends. Apart from New Year’s parties and resolutions, January is also the time of winter holidays and winter sports. Online shops offering a range of products for skiers and snowboarders may already feel increased interest on the part of the customers and increased sales. Moreover, resorts and hotels near ski lifts should also see an increased number of page views.
What is more, we should soon get ready for another lucrative holiday – Valentine’s Day.
Ski resort (search volume: 301 000)
Best place to snowboard (search volume: 1 300)
Valentine’s Day (search volume: 6 100 000)
Valentines Day gifts for her (search volume: 135 000)
If you have read my previous monthly updates, you probably know what to do, and how constant content optimization is crucial. You also understand that including seasonality trends into your SEO and content strategy can really pay off! I hope that you also include voice search optimization into your plans for 2020! If you want to share other tips, let me know!