Consumer Analytics
Optimize marketing, cut costs, and boost retention by understanding customer behavior for smarter decisions and product growth.
Business context
Although digital technology feels ubiquitous, it has only started transforming industries. As it advances, the impact on revenues, profits, and business opportunities will be profound, reshaping how companies operate.
Companies see revenue boost with consumer analytics by
5-10%
Consumer analytics boosts conversion rates by
5-15%
Process
Becoming data-driven is a journey
Switching your prioritises to your data is like changing how you eat: if you want sustainable effects, it’s a lifestyle change, not a one-ff
Predict and boost
You can get deep insights into your customer base, enabling data-driven decisions that drive growth and enhance customer experiences. Using advanced analytics, we help predict customer behavior, refine marketing strategies, and boost operational efficiency. Our tailored solutions provide actionable insights to achieve measurable results aligned with your business needs.
Key Features
Customer Segmentation
Identify and target distinct customer groups based on behavior, preferences, and demographics for more effective marketing.
RFM Analysis
Evaluate customer value by analysing Recency, Frequency, and Monetary value to tailor retention strategies and increase engagement.
Predictive Analytics
Forecast future customer behavior and trends using historical data, allowing for proactive decision-making and strategy adjustments.
Conversion Rate Optimization (CRO)
Analyse and optimize user interactions on your website or app to improve conversion rates and boost sales.
Customer Lifetime Value (CLTV) Analysis
Calculate and enhance the long-term value of your customers through targeted strategies and personalized offers.
Churn Prediction
Identify at-risk customers and implement retention strategies to reduce churn and maintain a loyal customer base.
Sentiment Analysis
Monitor and analyse customer feedback and sentiment to improve product offerings and customer service.
Services
Other services from this section
-
Data Visualization
Integrate data from various systems into cohesive, interactive reports. Design dynamic dashboards for quick insights into key performance indicators.
-
Data Self-service
Empower your organization with actionable insights by implementing advanced self-service data solutions, and integrating generative AI.
-
Commercial Analytics
Boost business growth with data-driven tools like demand forecasting, pricing strategies, and market segmentation for smarter decisions.
-
Supply Chain Analytics
Optimize operations, predict demand, reduce costs, improve inventory management, and ensure timely deliveries.
-
Advanced Analytics Data Lab
Unlock data-driven insights and drive growth. Our lab uses advanced analytics, AI, and machine learning to solve business challenges.
CONTACT
Our specialists
Get in touch
You’d like to submit a request for proposal (RFP) or simply leave us a quote?
