In 2018, we decided to start something on our own.
We wanted to create a place where we can do what we feel best at! We always felt that leading our own team and transferring knowledge is what we enjoy the most. This is how Insightland, an SEO company with qualified SEO experts on board, began. It was founded as a part of Hexe Capital, the union of several companies providing services for business.
We assumed from the start that we want to support women in the SEO industry. As women tend to be underestimated, especially in technical positions and in those which require technical knowledge, we wanted to change this. Women as managers and leaders are undervalued because they are considered delicate, empathic and non-assertive. Changing this became our mission, and we are still proving that female-owned businesses can thrive. Expert SEO services built by female experience!
In 2021, we decided to acquire Hexe Data, an analytics company.
With this acquisition, we have expanded our team and service portfolio with advanced analytical competencies and opened us up to new markets and customers from around the world. But above all, it offered us the opportunity to get to know and understand women, their way of thinking, seeking information, making decisions, preferences and needs even more deeply and thoroughly. Women who, contrary to popular belief, rely heavily on hard data, expertise and logic and are an extremely important, influential, and often key player in the decision-making process, in many industries.
In our long-term business strategy, our focus on analytical aspects was a natural step in the Company’s development and a consequence of the increasingly sophisticated needs and expectations of our customers. This allows us to offer a more comprehensive range of support, with even deeper and more extensive analytics, insights and data-driven strategies. This represents a great value that enables our customers to plan their activities, expand their businesses and optimise their revenues even more effectively.