Commercial Analytics

Boost business growth with data-driven tools like demand forecasting, pricing strategies, and market segmentation for smarter decisions.

Business context

Reducing wasted ad spend and improving targeting precision are only two examples of the multiple benefits of data-driven approaches in marketing.

Businesses using analytics boost marketing efficiency by

15-20%

Process

Becoming data-driven is a journey

Switching your prioritises to your data is like changing how you eat: if you want sustainable effects, it’s a lifestyle change, not a one-ff

01.

Understand your business objectives

Grasping the business context – strategic goals, objectives processes
Key stakeholders engagement and objectives

02.

Define Data Goal and KPI’s

Strategic direction for data strategy aligned with business
Definition of business measures and their cross-alignment
Setting KPI’s for data & analytics

03.

Assess Current State

Holistic assessment of data: sources, storage, integration, quality, consumption
Data strategy execution feasibility study and technology gap

04.

Roadmap Preparation

HoIdentification od necessary data initiatives (projects)
Prioritization of tasks
Timeline
Resources allocation and potential gap

05.

Management Change

Ensuring adoption – involvement of stakeholders across the organisation creating awareness and focusing on quick benefits
Proper communication to address potential resistance and foster positive attitude
Aligning culture and behaviour shifting it towards data-driven mindset

Our offer

A commercial analytics service provides businesses with data-driven tools to enhance decision-making and drive growth. Among other examples, the service include:

Demand Forecasting Models

Helping you to understand the future market needs, and thus plan accordingly for inventory and resources.

Pricing Optimization Models

Use advanced algorithms to recommend the most profitable pricing strategies based on market conditions and competitor data.

Market Segmentation Models

Classify markets and customer groups, enabling targeted strategies for different segments.

Services

Other services from this section

Data Visualization

Integrate data from various systems into cohesive, interactive reports. Design dynamic dashboards for quick insights into key performance indicators.

Read more
Data Self-service

Empower your organization with actionable insights by implementing advanced self-service data solutions, and integrating generative AI.

Read more
Consumer Analytics

Fuel growth and improve customer experiences with our deep insights into your customers, empowering data-driven decisions.

Read more
Supply Chain Analytics

Optimize operations, predict demand, reduce costs, improve inventory management, and ensure timely deliveries.

Read more
Advanced Analytics Data Lab

Unlock data-driven insights and drive growth. Our lab uses advanced analytics, AI, and machine learning to solve business challenges.

Read more

CONTACT

Our specialists

Kazik Surała

Head of Data & Analytics

kazik.surala@insightland.org

Krzysztof Surowiecki

Data Advisory Consultant

krzysztof.surowiecki@insightland.org

Get in touch

You’d like to submit a request for proposal (RFP) or simply leave us a quote?

Contact