Web Analytics Audit & Implementation

Increase data accuracy and boost marketing ROI with proper analytics implementation.

Data blind spot

If your analytics implementation isn’t set up correctly, you’re likely making critical decisions based on false or incomplete data.


  • 67% of ecommerce brands make decisions based on inaccurate data
  • Only 3 in 10 fully leverage the capabilities of their analytics platforms
  • Inconsistent tracking breaks the full view of the customer journey
  • Attribution becomes guesswork, not insight
  • Optimization efforts are based on assumptions, not evidence

We deliver insights

Set solid analytics foundation & get insights that’ll drive your business

  • decoration

    Professional toolstack configuration

    decoration decoration

    Create a powerful analytics setup ready for advanced analytics initiatives and AI-powered insights.

  • The data you can trust

    decoration decoration

    Always be sure of your decisions based on reliable data collected thanks to proper tracking implementation (GA4, Google Tag Manager, Google Search Console).

  • Speed to insight

    decoration decoration

    Save time by getting straight to actionable insights, thanks to organized tag hierarchy and server-side tagging.

  • arrow_trending_lines_24

    Tailored reporting

    decoration decoration

    Get actionable insights with custom dimensions and metrics creation based on your specific business needs.

  • Full budget control

    decoration decoration

    Optimize costs easily by controlling the business impact of all paid traffic sources under one roof (Google Ads, Meta Ads).

  • decoration

    Advanced analytics capabilities

    decoration decoration

    Dig deeper with raw data access and powerful integrations (e.g. BigQuery).

benefits

Grow thanks to the data you can fully trust

  • decoration
    decoration decoration

    Get the clear view

    Always know what’s going on in your business and react on time

  • decoration decoration

    Save time

    Save up to 15 hours per week and focus on actionable insights instead of struggling with data overflow

  • decoration decoration

    Make data-driven decisions

    Stop guessing and always feel confident about your business choices

  • decoration decoration

    Increase conversions

    Increase marketing ROI by understanding which channels actually convert

  • decoration decoration

    Hit your KPI goals

    Get the most out of your marketing and sales efforts by identifying what works best

Our process tailored to your business

01.

Discovery & goal alignment

We begin by understanding your business model, objectives, and current analytics pain points.

02.

Current setup audit

We dig into your existing tracking infrastructure to uncover gaps, inconsistencies, and risks that may be skewing your data or limiting insight.

03.

Measurement plan creation

We design a tailored measurement framework that outlines what to track, how to track it, and how it maps back to your business goals.

04.

Tagging & implementation

We implement or reconfigure GA4, GTM (including server-side tagging), marketing pixels, and any necessary platform integrations to ensure reliable tracking.

05.

Validation & QA

We thoroughly test and validate all tracking across platforms, devices, and user flows – ensuring your data is accurate and complete.

06.

Custom dashboards & reporting setup

We build dashboards and reports around your actual KPIs – giving your team quick access to actionable insights without the clutter.

07.

Handover & documentation

We deliver a full documentation package and walk your team through the setup so they feel confident managing and using it moving forward.

decoration

What sets us apart

decoration decoration

Cross-platform expertise

We know our ways through multiple tools and solutions (GA4, Piwik PRO, GTM), so we ensure vendor-neutral recommendations. You’re getting the tailored setup crafted for your business needs.

decoration decoration

Server-side tagging implementation

Thanks to this kind of setup, we’re improving data quality while reducing browser load.

decoration decoration

Privacy-first approach

Data security is a priority we respect and always follow. Thanks to GDPR, CCPA and other regulatory compliances, you may be sure your database is always safe.

decoration decoration

Flexible tech stack integration

We adjust to your existing systems and your ecommerce platform to reduce disruption and make adoption easier for your team.

Your questions

Our answers

01 How long does an implementation typically take?
decoration decoration

Depending on complexity, most implementations take 3-6 weeks from initial audit to full deployment.

02 Will this work with our current ecommerce platform?
decoration decoration

Yes, our solution integrates with all major ecommerce platforms including Shopify, WooCommerce, Magento, and custom solutions.

03 How much involvement is needed from our team?
decoration decoration

We require minimal time from your team – typically 2-3 hours per week from a key stakeholder for progress reviews and decision-making.

04 Is this a one-time service or ongoing?
decoration decoration

The audit and implementation is a one-time service, but we recommend quarterly reviews to ensure continued data accuracy as your business evolves.

CONTACT

Unlock better insights

Krzysztof Surowiecki
Senior Manager Commercial Analytics
Tomasz Tołłoczko
Senior Manager Consumer Analytics

Book free consultation

Other services from this section

  • decoration decoration

    Use Behavior Analysis

    Uncover hidden friction and optimize customer journeys for better conversions and ROI.

  • decoration
    decoration decoration

    Traffic Analysis

    Get more from your marketing spend without spending more. Uncover the traffic sources that truly drive growth.