Traffic Analysis

Maximize revenue and profitability with data-driven sales intelligence across all your digital channels.

The cost of disconnected data

If your ecommerce data lives disintegrated in multiple silos, you’re missing sales opportunities and losing money.


  • Most ecommerce businesses struggle to unify sales data across channels and marketplaces
  • Digital teams spend 4+ hours a week manually wrangling reports instead of acting on insights
  • Key customer segments driving high-value purchases remain invisible
  • 67% of merchandisers rely on gut instinct, not data, when planning inventory
  • Emerging shopping trends go unnoticed until competitors have already capitalized on them
  • Forecasting becomes guesswork, leading to overstock, stockouts, and missed revenue

WE UNIFY YOUR SALES DATA

Maximize sales and profits with a comprehensive ecommerce analytics solution

  • Customer segment analysis

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    Identify which customer groups generate the most revenue and loyalty to enable targeted marketing and retention strategies.

  • Channel efficiency mapping

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    Get visibility of the true performance of each digital sales channel, accounting for margins, returns, and operational costs to guide channel strategy.

  • Seasonal readiness planning

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    Predict seasonal demand patterns with remarkable accuracy with advanced time series analysis for proactive inventory and marketing planning.

  • Performance driver identification

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    Discover the specific factors that strongly influence your sales performance, from website features to fulfillment options.

  • Regional opportunity detection

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    Leverage geographic analysis to reveal untapped markets and regions with high growth potential for your specific product categories.

  • Ahead of your competitors

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    Compare your performance with industry standards and get data-backed strategies for improving key metrics through competitive benchmark insights.

benefits

Increase your ecommerce revenue

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    Boost sales

    Increase overall ecommerce revenue through optimized channel strategy and customer targeting

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    Improve sales forecast

    Get accurate insights from predictive analytics models specific to online shopping patterns

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    Target precisely

    Identify high-value customer segments with 3-4x higher lifetime value than average customers

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    Save time

    Reduce time spent on report generation by 75%

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    Cut the guesswork

    Make confident, data-backed decisions about marketing investment and inventory allocation

Our process step by step

01.

Ecommerce Data Audit

We evaluate your current sales data environment, identifying gaps and integration opportunities across platforms.

02.

Multi-Channel Integration

We unify sales data from your website, marketplaces, social commerce platforms, and inventory management tools.

03.

Custom Data Model Design

We create a robust data model tailored to your specific ecommerce business and customer journey.

04.

Historical Analysis

We analyze historical performance to establish baselines and identify key patterns across channels and time periods.

05.

KPI Framework Development

We design custom ecommerce KPIs aligned with your specific business objectives and digital strategies.

06.

Advanced Analytics Implementation

We deploy sophisticated analytical models for customer segmentation, sales forecasting, and cross-channel analysis.

07.

Insights Dashboard Creation

We deliver intuitive dashboards customized for different stakeholders from executives to marketing managers.

08.

Knowledge Transfer

We ensure your team can effectively utilize the insights through comprehensive training and documentation.

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What sets us apart

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Ecommerce insight, not generic metrics

We connect the dots between sales data, marketing activities, customer behavior, and external influences. You get the full picture behind performance, not just the surface numbers.

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Actionable, not overwhelming

We focus on insights that drive decisions, not dashboards packed with vanity metrics. Every analysis is built to support action, not just observation.

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Tailored to your business model

We don’t use one-size-fits-all templates. Your analysis framework is custom-built around your ecommerce structure, customer lifecycle, and strategic priorities.

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One view across every sales channel

We integrate data from marketplaces, ecommerce platforms, and marketing tools, giving you a unified, real-time view of what’s actually driving sales.

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Insights built for impact

We pair ecommerce expertise with data science to deliver insights that don’t just describe what’s happening – they help shape what happens next.

Your questions

Our answers

01 How quickly can we implement your Ecommerce Sales Analytics solution?
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Basic implementation takes 3-4 weeks, with full advanced analytics capabilities typically deployed within 8-10 weeks, depending on the complexity of your online sales environment and specific requirements.

02 Does this require replacing our current reporting tools?
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No. Our approach complements your existing tools by adding advanced analytical capabilities and integrating data from multiple sources. We can deliver insights through your preferred visualization platforms including Power BI, Looker Studio, Tableau, or custom dashboards.

03 What ecommerce platforms do you integrate with?
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We support all major ecommerce platforms including Shopify, Magento, WooCommerce, BigCommerce, and custom solutions.

04 How much historical data do you need for accurate analysis?
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For basic analysis, 3-6 months of data is sufficient. For seasonal pattern detection and more sophisticated predictive models, we recommend 12-24 months of historical data. However, we can begin providing value with whatever data you currently have available.

05 How does this differ from the analytics built into our ecommerce platform?
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Native platform analytics typically focus on basic reporting rather than advanced analysis. Our solution goes much deeper – connecting data across systems, applying sophisticated statistical models, identifying non-obvious patterns, and translating findings into specific strategic recommendations.

06 Will this help us understand which marketing channels drive the most sales?
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Absolutely. Our multi-touch attribution models connect sales back to their originating marketing channels, providing clear ROI measurement for each channel and campaign. This goes far beyond the last-click attribution typically used in standard analytics platforms.

07 How do you ensure the accuracy of predictive sales models for ecommerce?
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We use a rigorous backtesting methodology, validating all predictive models against historical data before deployment. Models are continuously monitored for accuracy, with performance metrics transparently reported. As new data becomes available, models are automatically retrained to improve accuracy over time.

CONTACT US

Smarter sales decisions start here

Krzysztof Surowiecki
Senior Manager Commercial Analytics
Tomasz Tołłoczko
Senior Manager Consumer Analytics

Book free consultation

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