Consent Management & Privacy

Transform regulatory compliance into a competitive advantage with safe data collection for higher customer loyalty.

Consent gaps – business risks

If your consent management system does not comply with today’s regulatory complexity and user expectations, your business is exposed to significant risk and challenges:


  • High penalties for non-compliance – up to €20 million or 4% of global revenue
  • Struggle to navigate the patchwork of privacy regulations like GDPR, CCPA, LGPD, and PIPEDA
  • Opt-out rates exceeding 30% from poorly implemented consent tools, crippling marketing performance and audience insights
  • Rapidly shrinking visibility due to cookie deprecation and browser-level tracking restrictions
  • Failure to communicate data practices clearly eroding consumer trust 
  • Fragmented privacy workflows that burden legal, marketing, and tech teams

Secure customer trust & data with professional consent management

  • Pro privacy & consent management

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    Stay on the safe side with enterprise-grade consent management platform implementation.

  • Reliable data collection

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    Maintain critical analytics while respecting privacy choices with server-side tracking architecture.

  • Cross-device sync

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    Ensure consistent privacy experiences with cross-domain and cross-device consent synchronization.

  • Higher opt-in rates

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    Achieve 24-30% higher opt-in rates than standard implementations thanks to focus on consent UX and granular purpose-based consent options. 

  • Up-to-date documentation

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    Automate privacy policy generation and updates reflecting actual data practices.

benefits

Turn privacy management into business advantage

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    Build customer loyalty

    Increase customer trust metrics through transparent and user-friendly privacy practices

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    Provide business insights

    Maintain critical analytics integrity despite increasing privacy restrictions from browsers and regulations

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    Minimize costs

    Reduce legal and consulting costs through systematized privacy operations

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    Future-proof your data strategy

    Get ready for evolving privacy regulations and technology restrictions

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    Eliminate non-compliance risk

    Reduce non-compliance risk exposure through comprehensive privacy framework

Our process tailored to your business

01.

Privacy regulatory assessment

We analyze your specific obligations across all jurisdictions where you operate or have customers.

02.

Data mapping & processing inventory

We identify all personal data collection points, processing activities, and data flows within your organization.

03.

Compliance gap analysis

We evaluate current practices against regulatory requirements to identify and prioritize remediation needs.

04.

CMP selection & implementation

We implement the optimal consent management platform (CMP) based on your specific technical environment and compliance needs.

05.

Server-side privacy architecture

We deploy privacy-enhancing technologies that maintain analytics capabilities while reducing client-side cookie dependence.

06.

User experience optimization

We design intuitive consent interfaces that maximize legitimate opt-ins while providing transparent choice.

07.

Analytics integration

We reconfigure your measurement framework to respect consent choices while preserving business intelligence capabilities.

08.

Documentation & training

We provide comprehensive compliance documentation and train your team on privacy-first operational practices.

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What sets us apart

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Business-first privacy strategy

We understand the critical importance of data for business operations, which is why we offer a balanced approach that protects both compliance posture and analytics capabilities.

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Overcoming browser privacy limitations

We implement server-side solutions to reduce the impact of browser privacy restrictions and preserve critical data for your business.

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Solution adjusted to your business needs

Our experience with major consent management platforms allows us to provide vendor-neutral recommendations based on what your business needs at the moment.

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Customer trust quantification

We implement frameworks for measuring and demonstrating how privacy practices directly impact customer loyalty and lifetime value.

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Better user experience

The focus on consent UX optimization allows us to achieve 24-30% higher opt-in rates than standard implementations.

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Regulatory horizon planning

We provide strategic intelligence on emerging privacy regulations and browser restrictions, enabling proactive adaptation rather than reactive compliance.

Your questions

Our answers

01 Which consent management platforms do you work with?
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We have extensive experience with all major enterprise CMPs including OneTrust, TrustArc, Cookiebot, Osano, Usercentrics, and Quantcast Choice. We provide vendor-neutral recommendations based on your specific technical environment, compliance needs, and budget.

02 How does server-side tracking help with privacy compliance?
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Server-side implementations reduce dependency on client-side cookies, mitigating the impact of browser restrictions like ITP and third-party cookie deprecation. This architecture also provides greater control over data collection, enabling more precise compliance with user consent choices while maintaining essential measurement capabilities.

03 Will implementing proper consent management destroy our analytics data?
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No. While basic implementations can result in opt-out rates exceeding 30%, our optimized approach typically achieves 70-90% consent rates for essential analytics. Additionally, our server-side tracking strategies and first-party data approaches maintain critical measurement capabilities even for non-consenting users within regulatory boundaries.

04 How quickly can you implement a compliant solution?
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Basic compliance implementations can be completed in 3-4 weeks. Comprehensive solutions with server-side tracking architecture typically require 6-8 weeks. In urgent compliance situations, we can deploy emergency measures within 5-7 business days.

05 How do you stay current with constantly evolving privacy regulations?
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We maintain partnerships with specialized privacy law firms and participate in regulatory working groups to anticipate changes. Our privacy technology stack is designed with flexibility to adapt to evolving requirements, and we provide quarterly regulatory updates as part of our service.

06 Can your solution handle different requirements across multiple countries?
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Absolutely. Our implementations include geolocation-based rule engines that automatically apply the appropriate compliance standards based on user location, allowing you to maintain a single global platform while respecting jurisdictional differences.

07 How do you measure the business impact of privacy implementations?
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We establish pre-implementation baselines for key metrics including opt-in rates, data completeness, marketing effectiveness, and customer trust indicators. Post-implementation, we provide ongoing measurement of these metrics to quantify both compliance improvements and business impacts.

08 Will this affect our marketing capabilities?
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Properly implemented, consent management should have minimal impact on marketing to engaged customers. Our approach focuses on clear communication of value exchange, earning legitimate consent rather than forcing compliance. For contexts where consent cannot be obtained, we implement privacy-friendly alternatives like contextual targeting and server-side conversion measurement.

CONTACT US

Fix your consent framework

Krzysztof Surowiecki
Senior Manager Commercial Analytics
Tomasz Tołłoczko
Senior Manager Consumer Analytics

Book free consultation

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