Meta Ads that drive real sales
We run Meta (Facebook & Instagram) campaigns as a precision sales instrument. Data-driven creative, full-funnel strategy, and server-side tracking that keeps your algorithm sharp.
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Challenges
Where Meta Ads quietly lose money
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Ad fatigue
Your creatives burn out within a week. Reach costs climb, performance drops, and without a system for rapid creative rotation, you’re stuck watching it happen.
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Signal loss
Privacy changes (iOS14+) mean Meta reports fewer conversions than actually happened. A confused algorithm targets the wrong people and you pay for it.
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Cold traffic overload
Pushing “Buy Now” ads to people who’ve never heard of you wastes budget. Without a funnel, you’re skipping the steps that turn strangers into buyers.
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Uncontrolled scaling
You double the budget, but revenue grows by 10%. Scaling Meta campaigns requires a method, not just more spend.
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Inconsistent cross-channel messaging
Customers see one offer on Facebook and another on Google. The disconnect weakens trust and undermines both channels.
Build a full-funnel Meta strategy that generates demand and captures sales
benefits
What changes when Meta Ads work properly
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Demand you create
Google meets existing demand. Meta creates it. Our facebook ads management services reach people who fit your ideal customer profile before they start searching, expanding your market rather than just competing in it.
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Higher lifetime value
Precision custom audiences let you re-engage past customers with new products and upsells, at a fraction of the cost of acquiring someone new.
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Privacy-proof data collection
With Conversion API (CAPI) and first-party lead capture, your tracking system stays reliable regardless of browser restrictions or cookie changes.
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Shorter path to purchase
The right creative at the right moment shortens the decision cycle. Visual formats like Reels, Stories, and dynamic product ads move customers faster than search text alone.
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Predictable ROAS
Advanced analytics means you know exactly what each dollar of ad spend returns. Your budget becomes an investment with a measurable output, not a cost with a rough estimate.
Scale Meta Ads with clear attribution, structured testing and full-funnel control
Process
From first call to full funnel
5 steps to campaigns that scale.
Five capabilities in every engagement
Conversion API (CAPI) setup
A direct server-to-server connection between your store and Meta, bypassing browser-level tracking blocks. Your algorithm gets cleaner data, learns faster, and reduces cost per acquisition over time.
Dynamic product ads (DPA)
Templates that automatically pull product images and prices from your store. Customers see exactly what they browsed, personalised at scale, without manual effort.
Lead ads with CRM automation
In-platform contact forms that capture leads without redirecting users to an external page, with data routed automatically to your CRM or sales team.
Creative testing framework
Systematic testing of different messaging angles against real audiences. You stop guessing what resonates and start spending where the data points.
Cross-channel remarketing
Meta campaigns synchronised with your Google Ads activity. If someone clicked a search ad but didn’t convert, we re-engage them on Instagram with a complementary visual message.
CONTACT
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Your questions
Our answers
Meta uses a real-time auction system where the winner isn’t simply the highest bidder. The algorithm weighs three factors: your bid, the estimated likelihood that a given user will take the desired action, and your ad’s quality and relevance score (based on how people interact with it). This means a well-structured, relevant campaign can outperform a competitor with a larger budget.
Costs vary by industry, location, and campaign objective. As a general reference for 2025/2026: average CPC sits between $0.26-$0.30, and CPM ranges from roughly $6.59-$8.17 globally (lower in Central Europe, higher in Western Europe and the US). For meaningful algorithmic learning, most businesses see better results starting from around $300-$1,000/month in ad spend. We’ll give you a more precise estimate based on your market and goals.
It depends on your target market. In Poland and Central Europe, CPM below $5-8 (20-30 PLN) is generally strong. In Western Europe (UK, Germany), expect around $10-$11. In the US, $20-$23 is standard. CPM naturally rises during Q4 and with narrow audience targeting. If yours spikes without explanation, it’s usually a signal to review audience size or creative fatigue.
