Grow faster with data-driven advertising

Turn paid media into a predictable revenue pipeline. We design, launch and optimize Google Ads campaigns that align with your margins, ROI and long-term growth goals.

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    Venicci
    Wojas
    Wólczanka
    NFTY
    Sanova
    FFar
    T-Mobile
    New Balance
    tatuum
    DeeZee

    Pain points

    Your budget disappears, but results stay flat

    • Budget leakage

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      You pay for irrelevant searches that will never convert because no one actively manages exclusions and search terms.

    • Blind bidding wars

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      You fight competitors for position #1 at any cost, even when position #3 would bring the same results at half the CPC.

    • Misleading conversion data

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      The dashboard shows “success,” but revenue does not match the reports due to double-counted conversions or spam leads.

    • Disconnected landing pages

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      Your ad promises “red Nike shoes,” but users land on the homepage. They leave frustrated – and you pay for it.

    • No remarketing strategy

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      Up to 98% of users do not convert on their first visit. Without remarketing, you let them forget you and buy elsewhere.

    benefits

    Maximize ROI with data-driven Google Ads

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      Scalable revenue growth

      Instead of a plain campaign setup you get a data-powered growth system – with an optimal spending level where every additional dollar still generates profit.

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      Higher quality leads

      You reach decision-makers who are ready to buy – not casual browsers. Using insight-driven analytics and AI-powered algorithms, we put your products in front of the right audience.

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      Full transparency – no black box

      Know exactly how much each campaign earns and what it costs to acquire a customer. You have 24/7 access to your account – full transparency.

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      Outperform competition

      Benefit from advanced Google Ads services implementing new solutions such as Performance Max and Demand Gen in a data-driven way – while others still rely on outdated setups.

    A structured process – clear from day one

    01.

    Foundation – audit & analytics setup

    Before we spend a single dollar, we verify tracking accuracy in GTM and GA4 and configure precise conversion tracking for purchases, calls and key actions. Clean data is the foundation of profitable decisions.

    02.

    Strategy – account structure built for profit

    We structure campaigns around margins, product categories and locations to maintain full budget control and prioritize what drives the highest return.

    03.

    Creative and messaging – built to convert

    We create benefit-focused ad copy and test multiple headlines and calls to action to identify what truly motivates your customers to act.

    04.

    Launch and learning phase – data collection with control

    We launch campaigns strategically and gather initial performance data, allowing algorithms to learn while we monitor quality and early profitability signals.

    05.

    Optimization & scaling – profit-first decisions

    We analyze performance weekly, eliminate underperforming segments and shift budget toward campaigns that generate the highest ROAS – scaling only when profitability is stable.

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    What our Google Ads services include

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    Profit-driven campaign management

    Scale revenue without sacrificing margin, as we integrate your margin data directly into Google Ads and optimize for profit, not just top-line revenue. Our bidding and budget allocation strategy prioritizes the products and services that generate the highest real return for your business.

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    Performance Max with controlled AI

    You benefit from Google’s automation without losing strategic control, as we implement Performance Max campaigns using first-party data, structured audience signals and clear exclusions. We guide the automation with business data and continuous oversight to ensure campaigns align with your profitability goals.

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    24/7 bidding powered by proprietary scripts

    24/7 bidding powered by proprietary scripts

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    Data-driven attribution across the full customer journey

    Avoid turning off campaigns that actually drive sales. We do not rely on last-click reporting. Instead, we analyze the full conversion path to understand which campaigns initiate demand and which close it. This allows us to make smarter scaling decisions and maintain channels that contribute to revenue even if they are not the final click.

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    Advanced remarketing & feed optimization

    Recover lost revenue and capture high-intent demand. We combine precise dynamic remarketing with optimized product feeds in Google Merchant Center. By improving titles, attributes and segmentation, we increase visibility for high-intent queries and re-engage users with personalized offers that convert.

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    Brand protection

    Your ads never appear next to harmful or low-quality content – we actively control placements to safeguard your reputation.

    CONTACT

    Stop paying for traffic. Start investing in profit.

    Joanna Jelenik
    SEO Manager

    Book free consultation

    Your questions

    Our answers

    01 How much do Google Ads cost?
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    The pricing model is auction-based, which means costs are dynamic and depend on your industry and competition. In 2026, the average benchmarks look as follows:

  • Average CPC (Cost per Click): Globally, around $2.69 for Search and $0.63 for Display. In highly competitive industries such as legal or finance, a single click can cost several dozen dollars. In e-commerce, CPC often ranges between $1.50 and $4.
  • Flexible budget: There is no minimum entry budget. You set your own daily limit, and the system works within that range.
  • Key pricing factor – Quality Score: The final cost depends heavily on your Quality Score. Higher ad relevance and better landing page experience allow you to pay less for the same position than competitors.
  • Professional Google Ads PPC services focus not just on lowering CPC, but on improving profitability through better targeting, ad quality and conversion optimization.

    02 How does Google Ads work?
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    Google Ads operates as a real-time auction system triggered every time a user performs a search.

  • Auction and Ad Rank: Your ad position is determined by Ad Rank, calculated as your maximum CPC bid multiplied by your Quality Score.
  • Quality Score (1–10): Based on expected CTR, ad relevance and landing page quality.
  • Pay-per-click model: In standard Search campaigns, you pay only when someone clicks on your ad – not for impressions.
  • This is why effective paid search management service goes beyond launching campaigns. It focuses on improving Quality Score, structuring accounts strategically and aligning bidding with real business goals.

    03 How to advertise on Google Ads?
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    Launching a campaign involves several structured steps:

    1. Define your goal and campaign type
    Choose your objective – sales, traffic or leads. The most popular formats are Search campaigns and Performance Max, which uses automation across Google’s ecosystem.

    2. Configure targeting
    Set location, language and budget. In Search campaigns, keyword selection is critical. Keywords must reflect real buying intent, not just traffic volume.

    3. Create ads and launch
    Write compelling headlines and descriptions, add extensions such as sitelinks or phone numbers, connect billing and launch your campaign.

    Before going live, ensure proper conversion tracking is implemented, for example via GA4, so the algorithm knows what to optimize for.

    Many businesses start independently but later turn to experienced Google PPC agencies when they realize that campaign structure, margin integration and attribution modeling significantly impact profitability.

    Well-managed Google PPC services transform Google Ads from a traffic source into a scalable revenue channel aligned with ROI, CAC and long-term growth.