Recover lost conversions – stay compliant
Implement Consent Mode the right way – protect your business under GDPR/DMA while restoring visibility into campaign performance with advanced conversion modeling, even when users decline cookies.
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Challenge
The costs of a poor consent setup
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Legal risk and potential fines
Collecting data without compliant consent management can expose you to audits, and significant financial penalties.
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Data gaps after cookie banners
When standard cookie banners block tags, Google Analytics and Google Ads lose visibility – conversions “disappear,” and your reports no longer reflect reality.
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Weaker campaign performance
With fewer consented signals, Google Ads algorithms optimize with limited data, increasing cost per acquisition and reducing revenue.
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No clear proof of compliance
Without correctly passed consent signals, you may struggle to demonstrate to auditors that user choices are properly respected and enforced.
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Analytics integration chaos
Poor implementation can cause some tags to ignore consent settings while others fail to fire at all – leading to inconsistent tracking and unreliable data.
Ensure compliance without sacrificing marketing effectiveness
benefits
Protect revenue, reputation and data.
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Legal protection with lower risk
You operate with a documented, compliant consent mechanism that significantly reduces the risk of fines, regulatory disputes, and costly remediation projects.
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Clearer, decision-ready data
Advanced conversion modeling helps recover part of the missing data, so your reports are closer to reality and support better strategic decisions instead of guesswork.
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Stable and efficient campaigns
Google Ads continues to receive enough high-quality signals to optimize bidding and targeting, helping you maintain predictable performance despite growing privacy restrictions.
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Stronger user trust
Transparent consent communication and real user control over tracking increase credibility, reduce full opt-outs, and strengthen long-term brand relationships.
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Future-proof tracking setup
Your setup is prepared for upcoming regulatory changes and shifts in the Google ecosystem, allowing you to adapt smoothly without rebuilding your tracking from scratch.
Build a compliant data foundation that supports growth
Compliant and performance-ready setup
A complete consent setup
CMP and consent banner audit
We review your banner’s content and logic to ensure user choices are clear and correctly reflected in tag behavior. Your benefit: More informed, granular consents and fewer full opt-outs driven by confusion or mistrust.
Consent mode parameter configuration
We configure and test key consent parameters, including Advanced Mode with cookieless pings. Your benefit: Tags respond precisely to user decisions, protecting compliance without sacrificing all measurable data.
Integration with GA4, Google Ads, and other platforms
We ensure your core tools correctly receive and use consent signals for conversion modeling. Your benefit: A more complete and competitive view of campaign performance, even with lower cookie acceptance rates.
Post-implementation data monitoring
We validate traffic and conversion data, detect anomalies, and adjust the setup if needed. Your benefit: Confidence that your reporting and optimization are based on reliable data.
Documentation and future-ready procedures
We deliver clear documentation and a checklist for future updates or new tools. Your benefit: Long-term control over compliance and data quality, without dependency on a single provider.
CONTACT
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Your questions
Our answers
Consent Mode is a framework that allows Google Analytics and Google Ads to adjust data collection based on a user’s consent choices (such as analytics or advertising cookies).
It does not manage the cookie banner itself. Instead, it receives consent signals from your CMP (e.g., Cookiebot or OneTrust) and modifies tracking behavior accordingly.
With a proper consent mode implementation, you can stay compliant with GDPR/CCPA while still recovering part of the lost data through modeled conversions and events in GA4 and Google Ads.
1. CMP selection and configuration (cookie consent implementation)
Configure your consent management platform (e.g., Cookiebot, OneTrust, Complianz) and map consent categories to Google parameters: ad_storage, ad_user_data, ad_personalization, and analytics_storage.
A well-executed cookie consent implementation ensures that user choices are clearly defined and technically structured for further integration.
2. Integration with Google Tag Manager or gtag() (consent mode implementation)
In GTM or directly in your website code, define the default consent state (usually “denied”) using gtag('consent','default', {...}), and update it after user interaction with gtag('consent','update', {...}).
Enable consent settings in your GTM container and assign appropriate consent requirements to GA4 and Google Ads tags so they fire only when the required permissions are granted.
A correct cookiebot gtm implementation ensures that consent signals from the banner are properly passed to Google tags.
3. Basic vs Advanced mode and testing
Basic mode blocks tags completely until consent is granted.
Advanced mode allows tags to load without cookies and send cookieless pings when consent is denied, enabling conversion modeling.
After configuration, test the setup using GTM Preview, Tag Assistant, and GA4 DebugView, verifying GCS parameters and consent states for each category.
