Reach decision-makers. Close bigger deals.

We combine account-based targeting with deep data analytics to reach real decision-makers inside the companies you want to win.

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    Venicci
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    Challenge

    What’s blocking your B2B growth?

    • Expensive and empty leads

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      You pay premium CPC but sales gets low value leads without budget. You’re generating contacts, not real opportunities.

    • Untapped retargeting potential

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      Decision-makers visit once and disappear. Without retargeting, you lose the second chance to convert them.

    • The trust gap

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      Without strong case studies and visibility, your brand feels risky. And in B2B, risk kills deals.

    • Targeting that’s too broad

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      You target job titles – but in companies that can’t afford you. Budget goes to the wrong accounts.

    • Measuring only last-click performance

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      B2B sales cycles are long and complex. If you focus only on last click, you shut down campaigns that build pipeline.

    benefits

    Why B2B brands choose LinkedIn advertising management

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      Shorter sales cycles

      Educational campaigns warm up prospects before the first call. Sales speaks to informed, high-intent buyers.

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      Reaching the full buying committee

      We target CEOs, CTOs, and finance leaders simultaneously. You influence the entire decision unit, not just one contact.

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      Higher contract value (ACV)

      LinkedIn allows you to target high-value accounts. One closed deal can cover the cost of your annual campaign.

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      Stronger thought leadership

      Consistent promotion of expert content builds authority and trust. Prospects come to you informed and confident.

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      Reliable lead data

      LinkedIn Lead Gen Forms auto-fill verified business details. You eliminate fake emails, typos, and low-quality submissions.

    A revenue-driven LinkedIn framework

    01.

    Strategic workshop (ICP & personas)

    We define your ideal customer profile and key decision-makers. Who signs the contract? Who blocks the deal? What problems drive the purchase?

    02.

    Content audit & recommendations

    We assess your existing assets – case studies, whitepapers, webinars. If something is missing, we recommend what’s needed to move B2B buyers from awareness to action. You provide the visuals and brand assets – we craft the messaging and ad copy that drives conversion.

    03.

    Technical setup (Insight Tag)

    We install tracking to collect company-level data and build remarketing audiences. This gives us visibility into which businesses are engaging with your brand.

    04.

    Funnel-based campaign structure

    We build campaigns across the full B2B journey:

    1. Top of funnel: Awareness (video, single image ads)
    2. Middle of funnel: Lead generation (Lead Gen Forms with valuable content)
    3. Bottom of funnel: Demo bookings and meetings (Message & Conversation Ads)

    05.

    Launch & continuous optimization

    After launch, we analyze lead quality weekly – not just volume. We refine targeting, exclude irrelevant segments, and optimize toward pipeline and revenue.

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    What you get with our LinkedIn ads services

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    Precision ABM targeting

    We target by company name, industry, size, or even technologies used (e.g., Salesforce users). Your budget goes only to companies that can actually afford your solution.

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    High-converting Lead Gen campaigns

    We build native LinkedIn Lead Gen Forms that auto-fill professional data. You get 50–300% higher conversion rates compared to sending traffic to external landing pages – especially on mobile.

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    Conversation Ads & InMail

    We deliver personalized, interactive messages directly to decision-makers. High open rates and guaranteed inbox placement make them ideal for demos, webinars, and strategic offers.

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    Video & carousel storytelling

    We use visual formats to showcase case studies and success stories. You build trust and credibility before the first sales conversation.

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    Qualitative performance reporting

    We don’t report just clicks. You see which industries, seniority levels, and company sizes are entering your pipeline.

    CONTACT

    Book your LinkedIn growth strategy call

    Joanna Jelenik
    SEO Manager

    Book free consultation

    Your questions

    Our answers

    01 How much do LinkedIn ads cost in 2025?
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    LinkedIn is the most expensive major advertising platform — but it gives you direct access to decision-makers. The median CPC is around $3.94, while in technical and SaaS industries it often ranges between $8–$12 or more. CPM typically falls between $31–$38, and with narrow targeting it can reach $50–$100.

    Although the official minimum budget is $10 per day, a realistic starting point is $1,500–$3,000 per month to generate enough data for optimization. In the early phase, manual CPC bidding is recommended to control costs before performance stabilizes.

    02 Are LinkedIn ads worth it?
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    They are highly effective in B2B with high customer lifetime value. If a single client is worth at least $10,000–$15,000, the economics work in your favor. LinkedIn consistently delivers one of the highest ROAS levels in B2B and the lowest cost per company influenced.

    However, it is not the right channel for low-ticket offers or most B2C products, where cheaper platforms can deliver higher volume at lower CPM. The real advantage lies in LinkedIn targeted marketing – precise targeting by job title, company size, industry, and specific accounts, which eliminates irrelevant clicks.

    03 How can you maximize traffic from LinkedIn ads?
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    Because clicks are expensive, precision matters. Audience Expansion should typically be disabled to prevent LinkedIn from broadening your targeting and diluting lead quality. Single Image Ads and Carousel Ads tend to deliver the best balance between CTR and cost, while text ads usually underperform.

    Traffic should not be sent to a generic homepage. Instead, it should lead to a strong lead magnet such as a report or case study, followed by structured retargeting. A well-managed audience size between 20,000 and 50,000 users usually provides the best balance between reach and efficiency. This is where professional LinkedIn ads management services make a measurable difference in performance and ROI.

    04 What should business owners know about technical SEO?
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    Technical SEO is an infrastructure investment, not a one-time marketing task. A reliable technical SEO firm continuously monitors your website’s health, protects performance gains, and ensures that new updates do not erode traffic. Speed, stability, and technical integrity directly safeguard both organic growth and paid media budgets.