New Features in Google Analytics 4 (GA4)

“It Used to Be… and Now It’s Back!”

Introduction

GA4 brings back features we loved from GA3, offering a more comfortable and time-saving experience. These are straightforward but handy solutions that make using GA easier and help quickly find what you need.

Benchmarking: Lets you compare your business performance with industry data, conveniently showing how you stack up against competitors without needing external tools.

Plot Rows: Allows you to visualize several rows of data in reports, making quick comparisons possible with just a few clicks.

Improved Reports and Anomaly Detection: Offers more detailed session and transaction reports and automatically detects unusual patterns, helping to spot issues faster without manual data searching.

Key Event Marking: The option to easily mark key events is back, making it simpler to identify important metrics without unnecessary clicks and settings.