New Features in Google Analytics 4 (GA4)

GA4 brings back features we loved from GA3, offering a more comfortable and time-saving experience. These are straightforward but handy solutions that make using GA easier and help quickly find what you need.

“It Used to Be… and Now It’s Back!”

Introduction

GA4 brings back features we loved from GA3, offering a more comfortable and time-saving experience. These are straightforward but handy solutions that make using GA easier and help quickly find what you need.


Benchmarking: Lets you compare your business performance with industry data, conveniently showing how you stack up against competitors without needing external tools.

Plot Rows: Allows you to visualize several rows of data in reports, making quick comparisons possible with just a few clicks.

Improved Reports and Anomaly Detection: Offers more detailed session and transaction reports and automatically detects unusual patterns, helping to spot issues faster without manual data searching.

Key Event Marking: The option to easily mark key events is back, making it simpler to identify important metrics without unnecessary clicks and settings.

more

Related blog posts

Content E-commerce Website optimization

How to Build a Valuable Category Tree on a Webpage

28 Aug 2019 • Insightland

SEO Development

Technical SEO Audit – Don’t Promote Your Website Without It

11 Jun 2019 • Insightland

Content Monthly updates SEO Technical SEO

From success to insights - December 2024

10 Jan 2025 • Insightland