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(01) PROJECT OVERVIEW
Ambitious plans? Tell us about them!
Before beginning cooperation with our Insightologists, the Venicci brand had a well-established market position, but the management’s ambitious plans led the company to seek new growth opportunities. The management recognized the potential for further optimization and decided to work with Insightland to fully utilize the market’s potential and strengthen their position even more.
details
Industry
Retail Industry
Market
British and Polish
Engagement
Full Time
Project Type
Technical SEO
Services
Insights-driven SEO
(02) Challenge
Website visibility boost in e-commerce: site migration
The British baby products market, in which the Venicci brand operates, is extremely competitive. In 2023, the value of the baby products market in the UK was estimated at around £7 billion*, with dynamic growth in the premium segment. Competition among manufacturers of baby strollers and accessories is fierce, setting high standards for search engine visibility and content optimization quality. When you add to this the important strategic decision of migrating Venicci’s website, the situation starts to pose quite a challenge in the eyes of any specialist who understands e-commerce mechanisms.
Gathering all the insights was just the beginning before moving to the planning stage, but it was crucial to understand the realities in which the migration would take place.
Does every migration negatively impact website visibility? Are the SEO efforts built over months, and sometimes years, at risk during website changes? It doesn’t have to be that way if the entire operation is well-planned, and those responsible for the technical side of the process show a good understanding of preventive measures that ensure the visibility level remains the same after migration. We carried out the migration of the website from a custom CMS to the optimally prepared WordPress WooCommerce CMS, which led to a visibility boost, and we’ll tell you exactly how our “Insightologists” made this happen.
Start of Cooperation
The cooperation between Venicci and Insightland started in August 2023, with the website migration taking place in October 2023. At Insightland, we specialize in online marketing for e-commerce, with 8 years of experience. Our specialists have vast knowledge and experience in migration processes.
The migration of Venicci’s website was a significant challenge, which our experienced and well-prepared team enthusiastically undertook. Insightologists are known for creating data-driven strategies and delivering unique insights. To this end, we conducted a comprehensive analysis and planned precise steps to further increase Venicci’s website visibility and functionality.
Timeline of Cooperation
August 2023: Start of cooperation
September 2023: Planning exact migration and optimization steps
October 2023: Migration of Venicci’s website, including redirect mapping, URL adjustment, error elimination from the previous site, and preparing full metadata
November 2023 – Ongoing: Regular cooperation and further improvements to enhance visibility and functionality
(03) Action plan
What was done?
Migration and Optimization
One of the first steps was preparing for the website migration, including mapping redirects and adjusting URLs, which was crucial for maintaining search engine rankings. Our specialists ensured that errors from the previous site were eliminated and that all meta data, such as titles and H1 tags, were prepared according to keyword intent and the target audience’s needs.
SEO Strategy
The team implemented several technical SEO actions, including:
Optimizing the website structure and internal linking
Expanding the blog section with expert content
Organizing product categories based on user search intent
Client testimonial
When we faced a crucial decision about service migration, partnering with Insightland was the right move. The results exceeded our expectations.
Daniel Wysocki
Digital Marketing Manager
(04) achievement
Significant benefits
The results of the Insightologists’ actions were visible immediately after the site migration. The website’s visibility in search results began to grow, leading to a significant increase in organic traffic. Semrush data shows an increase in the number of keywords in the TOP3, TOP10, and TOP20 rankings between August 2023 and June 2024.
The migration process can go smoothly and bring real benefits. While many companies recall their website migrations as stressful events causing financial losses, our experience shows that this can be avoided. Working with Insightland brought Venicci significant benefits, such as increased visibility in search results and more organic traffic during a time of major changes. Data-driven strategies and a comprehensive SEO approach contributed to the brand’s success.
