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Attribution
By using state-of-the-art analytical methods, we can precisely determine which sources contribute to success (understood as a transaction) throughout the customer journey and to what extent. This allows our customers to make rational decisions with the least possible risk of error regarding the inclusion/exclusion/modification of specific channels or campaigns. They make decisions based on real ROAS or average CPS.
The attribution analysis process includes:
- correct tagging of user interactions
- correct tagging of advertising activities
- data transfer to BigQuery
- determination of converting customer journeys
- assigning weights to sources that contributed to the transaction
- determination of non-converting customer journeys
Key benefits of attribution analysis:
- you can build a viable sales funnel
- you can identify valuable traffic sources that generate transactions
- you can precisely select communication channels optimizing the effectiveness of advertising budgets or find the answer as to which media are worth investing in