Web Analytics support

Accurate GA4 setup captures user data, enabling data-driven decisions and preventing lost insights, wasted spending, and revenue loss.

Business context

Misconfigured tracking and attribution can cause you to miss key user interactions, leading to inaccurate performance evaluations and misallocating credit for conversions across channels.

Poor GA4 setup loses of cross-device insights by

15-25%

Better customer insight reported by e-commerce

<80%

GA4 improves data-driven decisions, say marketers

75%

On average, conversion rates increase with GA4, by

15-20%

Process

Comprehensive Implementation Google Analytics 4

Based on advanced components such as the Server-Side approach, both in the context of GA and marketing pixels.

01.

Preparation and planning

Preparation of implementation documentation for the IT team
Discussion and determine the best implementation approach
Ensure the analytical system goals are achieved

02.

Implementation of data layer for e-commerce

Joint implementation of the data layer for Shopify

03.

Implementation and configuration of GTM front

Realization of the implementation of tags for a new deployment

04.

Implementation and configuration of GTM server-side

Selection of the implementation and configuration of the Server-Side component

05.

Integrations: BigQuery, Google Ads, Search Console, CMP

Realization of integration with other marketing tools and the Consent Mode platform

06.

Training support, post-implementation documentation

Training block focused on demonstrating knowledge about the realized implementation

07.

Post-production support

Standard post-implementation maintenance and the possibility of implementing additional marketing and sales analysis

Is it a proper setup?

Proper GA4 setup is crucial for capturing user interactions and supporting data-driven decisions.
Incorrect Tracking Code: Improper embedding can cause issues.

Missing E-commerce Events: Key events like add_to_cart may be absent.

Data Discrepancies: Differences between Shopify and GA4 data.

Order Identifiers: Inconsistent identifiers can skew reports.

Changing Standards: Evolving GA4 and Shopify elements.

An inventory of GA4 and Google Tag Manager setups helps confirm proper implementation and resolve issues.

GTM Server-Side

During implementation, we provide full support for the Server-Side layer. Support includes selecting the implementation scheme, choosing the solution for serving the GTM SS container, full configuration, and help in setting up an account with Google Cloud or another provider. We work with IT, offering insights on container operation, monitoring, and management to minimize costs.

services

Benefits

Precision

Using GA4 with GTM server-side and BigQuery ensures top data accuracy, giving a clear view of user interactions.
Compliance

Advanced implementation, using Consent Mode, improves data privacy control, ensures GDPR compliance, and maximizes the value of collected data.
Scalability

BigQuery integration processes vast data sets, allowing deep analysis and long-term trends not possible in the standard GA4 interface.
Flexibility

GTM server-side with BigQuery provides limitless customization and data integration from various sources, enabling advanced personalized reports and analyses.

Services

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