New Features in Google Analytics 4 (GA4)
Lucy Bond is an interior designer who started her career in New Zealand, working for large architectural firms. We chatted to her about design and starting her own studio.
“It Used to Be… and Now It’s Back!”
Introduction
GA4 brings back features we loved from GA3, offering a more comfortable and time-saving experience. These are straightforward but handy solutions that make using GA easier and help quickly find what you need.
Benchmarking: Lets you compare your business performance with industry data, conveniently showing how you stack up against competitors without needing external tools.
Plot Rows: Allows you to visualize several rows of data in reports, making quick comparisons possible with just a few clicks.
Improved Reports and Anomaly Detection: Offers more detailed session and transaction reports and automatically detects unusual patterns, helping to spot issues faster without manual data searching.
Key Event Marking: The option to easily mark key events is back, making it simpler to identify important metrics without unnecessary clicks and settings.
