+200% organic traffic growth – CashEddy’s turnaround
How we turned around a steady traffic decline for casheddy.es with a comprehensive SEO strategy – resulting in a 200%+ surge in organic traffic and major gains in search visibility.
(01) PROJECT OVERVIEW
Turning traffic around
Faced with a steady drop in organic traffic and stagnant search visibility, CashEddy partnered with us to reverse the trend. Through a comprehensive SEO strategy – covering technical fixes, content upgrades, and targeted keyword expansion – the site saw a 200%+ surge in traffic and major ranking improvements within a year.
details
Industry
Finance
Market
Spanish
Time
Long-term partnership
Project Type
Full-time
Services
Insights-driven SEO
(02) Challenge
When visibility vanishes
When casheddy.es approached our us their website had experienced consistent year-over-year organic traffic decline throughout Q1-Q3 2024. Their search visibility in Google remained stagnant, putting them at a significant disadvantage in the highly competitive financial services market where organic search directly impacts lead generation and revenue.
We conducted a comprehensive analysis covering technical aspects, content, and link building efforts.
(03) action plan
The strategic approach
We developed a comprehensive SEO strategy designed to address the root causes of their declining performance. Our methodology focused on creating sustainable, long-term growth through systematic optimization across multiple channels.
From Q3 onward, we began implementing a series of focused improvements.
(04) Optimization roadmap
Improvements that drove results
From Q3 onward, we began implementing a series of focused improvements:
Link building support
strengthened content efforts with complementary link building.
Keyword planning
We created a detailed keyword analysis to match long-tail phrases with specific offer-related intent.
Technical fixes
Adjustments were made to metadata configurations and header structure to meet current search engine standards.
Content improvements:
- Revised the intent behind content on offer pages
- Added FAQ sections
- Improved heading structure and keyword use
- Strengthened internal links across the site
Blog development
New articles were produced in collaboration with a dedicated copywriter to improve topic depth and relevance.
Internal linking update:
- Connected category pages more effectively
- Updated the site menu to reflect all core categories
- Added footer links to highlight the most important sections
New subpages
Created additional landing pages to cover relevant long-tail search queries that hadn’t been addressed previously.
Metadata update
Refined metadata on blog and offer pages to improve search visibility and attract more clicks.
Brand review page
Developed a dedicated page collecting feedback about the brand, designed to meet the intent behind related search queries.
Content enrichment
Blog posts were enhanced with videos and infographics to improve clarity and engagement.
Link building support
Strengthened content efforts with complementary link building.
(06) results
Impact in numbers
Our approach delivered significant results, with performance improvements becoming particularly pronounced following Google’s algorithm updates in Q4 2024 and Q1 2025.
We achieved substantial improvements across all ranking positions between February 2024 and February 2025:
| Metric | Feb 2024 | Feb 2025 | Growth % |
|---|---|---|---|
| Top 3 | 5 | 7 | +40% |
| Top 4-10 | 11 | 25 | +127.3% |
| Top 11-20 | 31 | 84 | +171% |
| Top 21-50 | 108 | 436 | +303.7% |
| Top 51-100 | 275 | 680 | +147.3% |
These improvements also led to a rise in organic sessions. While the first three quarters of 2024 were marked by declining traffic compared to the previous year, this trend reversed in recent months:
| Month | 2023/2024 | 2024/2025 | Growth % |
|---|---|---|---|
| Nov | 990 | 1354 | +36.77% |
| Dec | 669 | 2308 | +244.99% |
| Jan | 838 | 2591 | +209.19% |
| Feb | 703 | 2398 | +241.11% |
Creating a dedicated brand review page reduced cannibalization of review-related queries. The new page secured the top ranking for these searches, resulting in increased traffic from this segment.
The results for casheddy.es show how a focused SEO strategy can make a difference. With traffic up by over 200% in recent months, the changes are already bringing more visibility and stronger lead potential.
Business value:
- Significantly improved competitive positioning in the financial services sector
- Top ranking position for brand review queries with increased traffic from this segment
- Sustainable organic growth momentum that continues to build month over month
- Substantial keyword ranking improvements across all position ranges
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