Effective Collaboration Between SEO and Development Teams
Joanna Jelenik SEO Manager at Insightland in her recent presentation explained how cooperation and communication between SEO and development teams is crucial for driving success and ensuring client satisfaction. She also shared valuable insights on making teamwork effective and highlighting key areas where both sides can align their goals and strategies.
Introduction
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Objectives keep everything together
The foundation of successful collaboration starts with a clear understanding of objectives. SEO specialists and developers must agree on what they aim to achieve for the client. A satisfied and happy client is the ultimate goal of the collaboration which later often leads to referrals and business growth.
The first step is to establish common goals. Regularly communicate objectives and ensure both teams are working towards shared outcomes. This will help mitigate frictions that could happen from differing priorities.
Workflow integration and daily maintenance
Effective daily operations are essential to maintain website performance. Joanna highlighted the importance of structured workflows and maintenance routines.
It is important to schedule regular sprint meetings to discuss tasks, assign responsibilities and prioritize actions. This creates a roadmap for both teams and ensures good cooperation between them. Using tools like Jira, Excel, or Asana to track progress and manage tasks effectively enhances visibility for both teams and promotes accountability.
When it comes to SEO roadmap, Joanna suggests starting with SEO strategy so:
- what are the expectations
- what the client wants to be achieved
- how more money can be made for him.
Next thing on the list are technical actions. Focus on actions that deliver high impact with minimal effort. At the beginning avoid projects that require extensive hours without proportional results. Then, define ‘Ready’ documentation, create a clear ‘Definition of Ready’ for tasks, ensuring that developers have a complete understanding of the requirements and expected outcomes. ‘Definition of Ready’ also makes sure that the final outcomes are more effective.
While discussing the definition of ready, Joanna also underlined the importance of making all of our results measurable, as the focus should be on having results that impact the business directly.
Do you want more tips and insights?
For anyone interested in more detailed explanation, watch Joanna speech (Polish language version)
