Website migration without traffic loss
Migrating your website shouldn’t cost you traffic or revenue. We manage the entire process end to end – from strategy and UX validation to advanced URL mapping and indexation control.
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Challenge
Migration mistakes that cost traffic and revenue
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Sudden revenue drops
Loss of visibility for high-intent, revenue-driving keywords you’ve built over years
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404 errors instead of customers
Users and Google bots land on broken pages, damaging trust, rankings, and sales.
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Wasted backlink equity
Valuable external links that once strengthened your site now lead to dead ends instead of boosting your new platform.
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Search result chaos
Google struggles to determine which version of your site to rank, leading to keyword cannibalization and unstable visibility.
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Conversion decline (UX issues)
The new site may look better — but it doesn’t sell, because key navigation paths or high-performing content are gone.
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Costly firefighting
Instead of investing in growth, your budget goes toward fixing critical IT and SEO errors after launch.
Launch your new website without losing visibility or revenue
benefits
Migration done right means measurable growth
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Revenue continuity
With precise URL mapping, customers and partners always land in the right place, and sales never pause.
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Brand equity protection
Your backlinks, authority, and domain history are fully transferred. The new site launches with the strength of the old one.
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Faster return on investment
From day one, your new website is properly indexed and visible. No long recovery period in Google – just faster monetization.
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Higher conversion rate
SXO audits at the wireframe stage ensure the new structure supports real buying journeys.
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Time and IT resource savings
We deliver clear specifications and checklists, so your developers implement SEO correctly the first time.
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Scalable architecture for growth
Your new structure is built to expand — new categories, products, or markets can be added without costly rebuilds.
Protect your traffic and revenue during website migration
How our SEO migration service works
IN OUR CLIENT’S WORDS
When we faced a crucial decision about service migration, partnering with Insightland was the right move. The results exceeded our expectations.
Daniel Wysocki
Digital Marketing Manager
Secure rankings – scale results.
Sustain and grow organic traffic
A professionally managed migration minimizes the risk of visibility loss while creating new opportunities for organic growth (as shown in our case study: +200%).
Safeguard your Google rankings
Precise URL mapping, properly implemented redirects, and a structured indexation strategy protect the search positions you’ve worked hard to build.
Strengthen your site architecture
A migration is an opportunity to refine your information architecture, URL structure, and internal linking in line with SEO best practices.
Prevent costly technical issues
Your development team receives clear, actionable technical guidelines – reducing the risk of indexation errors, rendering issues, and duplicated content.
CONTACT
Secure your next website launch
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Your questions
Our answers
An effective SEO migration requires a structured three-phase process – something a professional seo migration agency typically manages end to end:
Pre-launch: Perform a full backup and crawl of the old site (e.g., using Screaming Frog). Prepare a complete 301 redirect map (old URL → new URL) for all valuable pages. Block the staging version from being indexed.
Launch: Implement 301 redirects, migrate metadata (title/description) and content. Update the robots.txt file and XML sitemaps.
Post-launch: Monitor 404 errors in Google Search Console, verify correct indexation, and check the new site’s loading speed.
Yes – and it is essential. As part of professional migration seo services, we migrate not only the content itself, but also the heading structure (H1–H6), meta tags (title, description), image alt attributes, and internal linking. If URLs change during migration, we implement 301 redirects from old URLs to new ones to transfer SEO equity.
Migration itself does not have to harm SEO, but errors during the process are a common cause of ranking drops. Our SEO dedicated web migration consultant ensures that platform changes (e.g., WordPress to Shopify) do not disrupt URL logic, content integrity, or crawlability. When executed correctly, migration can even improve SEO through better performance and modern technology.
To avoid losing SEO when switching CMS, a structured website migration SEO service should ensure:
- The existing URL structure is preserved whenever possible. If new URLs are required, a full 301 redirect map is implemented.
- Structured data (Schema) and metadata are migrated on a 1:1 basis.
- Performance is maintained or improved (Core Web Vitals).
- Content changes are avoided during migration — first replicate the site 1:1, then optimize after rankings stabilize.
