Maximize revenue from every click
Optimize the entire search journey – from query to checkout. We combine SEO, UX, and CRO, and close the loop between your traffic and revenue.
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Pain points
Lots of traffic, little sales
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High bounce rates
You pay to acquire users who leave within seconds because the page loads too slowly or doesn’t answer their intent.
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Abandoned carts
Customers add products but drop off during checkout due to friction, unnecessary form fields, or forced registration.
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Information overload & navigation chaos
Pop-ups, banners, and unclear menus prevent users from finding what they came for.
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Low-quality leads
Contact forms attract the wrong audience because your messaging lacks clarity and intent alignment.
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Wasted advertising budget
You increase spend on Google Ads and SEO, but revenue doesn’t grow. Your website is the bottleneck.
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Uncertain website optimization level
You’re unsure which elements of your site need improvement.
Get more sales from the same number of visitors by combining SEO and UX.
benefits
Optimized search experience drives your business growth
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More revenue from existing traffic
Instead of constantly increasing acquisition spend, you maximize the value of users already on your site.
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Lower Customer Acquisition Cost
Better intent alignment improves SEO rankings, Quality Score in Google Ads, and overall campaign efficiency.
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Higher retention and loyalty
A seamless user experience encourages customers to buy more and come back.
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Decisions based on data, not opinions
Every change is measurable. You know exactly what drives conversion and revenue uplift.
Pinpoint what’s blocking your revenue growth. Fix the leaks in your conversion funnel to maximize sales efficiency.
Structured process. Measurable outcomes.
Better SEO and user experience drives growth
Behavioral analytics deep dive
You get session recordings, heatmaps, and scroll depth to uncover hidden conversion barriers.
Core web vitals & performance optimization
You get a full performance audit including LCP, CLS, and INP & precise technical guidelines for development teams. Your site works faster site & converts better.
Information architecture & navigation audit
We tell you exactly how to restructure categories and menus to reduce cognitive load and shorten the path to purchase.
Search intent content optimization
Transform SEO-driven content into intent-aligned, conversion-ready experiences. Get the content that actually sells.
Checkout & form optimization (CRO)
You know how to simplify forms, remove friction, and implement trust signals to reduce abandonment. Even a small change in a form can deliver double-digit revenue growth.
CONTACT
Ready to grow sales, not just traffic?
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Your questions
Our answers
SEO (Search Engine Optimization) focuses on search engine algorithms. Its primary goal is to drive traffic by achieving high rankings for relevant keywords.
SXO (Search Experience Optimization) goes one step further and focuses on the user. Its goal is not only to attract visitors but to keep them engaged and guide them toward conversion – whether that’s a purchase or filling a contact form.
In short: SEO helps you get found. SXO helps you get chosen – and paid.
SXO (Search Experience Optimization) is the evolution of traditional SEO. It combines search visibility with User Experience (UX) and Conversion Rate Optimization (CRO). Ranking #1 in Google is not enough if your website is slow, confusing, or difficult to navigate. SXO ensures that the entire journey – from search query, to click, to completed transaction – is optimized for both visibility and performance. At Insightland, we treat SXO as the standard for modern search optimization.
An SXO strategy is a structured approach to optimizing the entire search experience at every stage of the user journey (SEO UX). It is built around three core pillars: