UX Audit – uncover hidden conversion gaps

Increase conversions & revenue by turning reliable user behavior data into clear UX improvements.

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    Venicci
    Wojas
    Wólczanka
    NFTY
    Sanova
    FFar
    T-Mobile
    New Balance
    tatuum
    DeeZee

    Pain points

    UX issues block your revenue growth

    • You may be losing up to 15% of leads

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      Your contact form may not work on specific devices, your checkout may break in edge cases. That’s how you silently lose leads or sales.

    • 80% of users may abandon due to friction

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      Mandatory account creation, unclear delivery costs or missing trust signals during checkout can drive the majority of users away at the final step.

    • Over 70% of your traffic is mobile – but the experience isn’t

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      If your mobile journey is not thumb-friendly, loads slowly or hides key CTAs below the fold, you are losing the dominant segment of your audience.

    • Your ad budget isn’t converting

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      Without fixing UX bottlenecks, paid traffic efficiency drops and ROAS suffers because users hit friction points that may be prevented.

    • You lose time on aesthetics discussions

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      Internal discussions focus on button colors while critical issues such as non-functional search or confusing navigation remain unresolved.

    • You risk repeating the same mistakes

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      Spending thousands on a new website without diagnosing real problems often leads to rebuilding the same ineffective experience in a new visual form.

    benefits

    Turn UX into measurable business growth

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      Immediate conversion uplift

      Fixing critical friction points – especially in checkout or forms – often results in rapid revenue growth days after implementation.

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      Smarter development investment

      Your team focuses only on changes with real business impact, avoiding costly rebuilds of unused features.

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      Stronger customer retention

      With a comprehensive UX audit service you improve experience and build trust among users to increase the likelihood of repeat purchases.

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      Competitive advantage

      As most websites offer average usability, refining key details positions your brand as professional and premium.

    PROCESS

    From data to prioritized action plan

    01.

    Data collection & tracking setup

    We implement tracking scripts if needed and collect representative data for at least two weeks to avoid decisions based on anomalies.

    02.

    Expert heuristic evaluation

    A Senior UX Designer reviews your website using Nielsen’s 10 Usability Heuristics and industry best practices from Baymard Institute. They go through the entire purchase process on different devices and in various scenarios (e.g., “a customer who forgot their password”), identifying technical issues that a standard visual audit would not detect.

    03.

    Behavioral & quantitative analysis

    Unlike most UX audit services providers, we combine heuristic evaluation with quantitative analysis (GA4) and behavioral insights (Hotjar/Clarity), giving you a complete and evidence-based view of the situation. We analyze session recordings, rage clicks, scroll maps and funnels to identify real drop-off points.

    04.

    Insight report with solution mockups

    You receive a structured document with evidence (screenshots, recordings) and ready-to-implement UX recommendations. It’s not a list of 100 issues to fix “by yesterday.” We prioritize recommendations using an impact–effort matrix: “Quick Wins” (low effort, high impact) vs “Long-Term Projects.”

    05.

    Results workshop & roadmap

    We present findings in a live workshop and define a clear implementation roadmap together with your team. You know exactly where to start to recover revenue as quickly as possible.

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    Turn UX insights into measurable growth

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    User journey mapping & optimization

    You gain clarity on your highest-value customer paths and remove friction, unclear CTAs and unnecessary distractions – so users move smoothly toward conversion.

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    Drop-off point analysis

    You understand exactly where and why users leave – whether on product pages, search results or in the cart – and recover lost revenue with targeted fixes.

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    Value proposition clarity review

    Make sure users immediately understand what you offer, why it matters and what to do next – strengthening trust and increasing the likelihood of conversion.

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    Cross-sell & up-sell strategy for higher AOV

    You increase average order value by presenting additional offers at the right moment – when users are most likely to add more to their cart, not abandon it.

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    Mobile-first experience verification

    You deliver a seamless mobile experience where key conversion elements are visible, accessible and thumb-friendly – and win back mobile customers who previously dropped off due to friction.

    CONTACT

    Uncover hidden conversion opportunities

    Joanna Jelenik
    SEO Manager

    Your questions

    Our answers

    01 Why do you need a UX audit?
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    A UX audit is a diagnostic tool that directly impacts financial performance – not just visual design. Here’s what you gain from a professional service run by a website UX audit company:

    Conversion growth:
    It removes bottlenecks (e.g., complicated checkout, unclear navigation) that block sales. Research consistently shows that investment in UX delivers multiple returns.

    Lower support and development costs:
    Identifying issues early is far less expensive than rebuilding a finished system. An intuitive website also reduces the number of customer service inquiries.

    Data-driven decisions:
    Instead of guessing what “doesn’t feel right,” you receive a report based on heuristics and analytics, allowing you to prioritize development work according to ROI.

    02 How to conduct a UX audit in e-commerce to improve conversion?
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    The most effective user experience audit services combine quantitative analysis (data) with qualitative insights (user behavior). Here’s a proven process:

    Data analysis (Google Analytics/Hotjar): Identify pages with the highest bounce rates and points where users abandon their carts. These are your top priorities.
    Cognitive walkthrough: Go through the purchase journey as a customer (on both mobile and desktop). Test the search engine (does it suggest relevant products?), product listing filters (are they useful?), and forms (do they require unnecessary information?).
    Heuristic evaluation: Verify compliance with Nielsen’s 10 Usability Heuristics (e.g., does the system communicate status clearly, is the language understandable to users?). This is an industry standard.
    Competitive analysis: Analyze how market leaders have solved the issues you are struggling with. Often, there is no need to reinvent the wheel.

    03 How long does a UX audit take?
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    The duration depends on the complexity of the store or application and the depth of analysis.
    Standard timeline: A professional UX audit typically takes 2–4 weeks.
    Small projects / startups: A “Red Route Audit” covering only key functions can be completed in 5–7 days.
    Large e-commerce platforms: A comprehensive audit including user testing, team workshops & deep data analysis may take 5–8 weeks.
    The factors affecting the timeline are: availability of analytics data, number of screens or templates to review, and decision-making speed on the client side.