• 07.11.2019 r. Natalia Kamecka

    PR And SEO Cooperation – Working Together and Achieving a Common Goal

    The times when traditional PR was the essence of your efforts are long gone. Traditional PR does not work anymore. Therefore, we need to seek new solutions to promote our brand. At present, in the digital era, modern PR has control over the message it sends out, it is able to reach the audience directly […]


  • 25.10.2019 r. Olga Karolewicz

    A Creative Venue is Not Enough. Check Out What Will Really Help You in Copywriting

    A well-written copy brings benefits that cannot be overestimated. Interesting texts, perfectly tailored to the needs of the recipient, provided with appropriate keywords will make life appear on your website. Readers willingly share valuable content, recommend it as a proven expert text, naturally throw links into it, encourage reading, because they have learned a lot […]


  • 23.09.2019 r. Irena Zobniow

    The Best SEO Keywords Tracking Tools

    SEO Tools Guide For Every Expert! SEO without keywords would be almost nothing, they are simply essential for our work. This is why, apart from SEO keyword research, every SEO specialist needs to track their websites’ ranks for relevant keywords. As a result, they are able to optimize their actions and rank higher and higher […]


  • 05.09.2019 r. Irena Zobniow

    SEO Keyword Research Tools You Should Know

    SEO Tool Guide For Every Expert! Keywords in regards to SEO are an absolute must. You cannot have an effective SEO strategy without them! This is why there are so many different tools that can help you with keyword research, tracking and generating some of them! You can sometimes feel lost due to the quantity […]


  • 28.08.2019 r. Irena Zobniow

    How to Build a Valuable Category Tree on a Webpage

    We can see menus, i.e. categories that make it easier for the user to navigate the site on practically every web page. However, not only users use the category structure, but also search engine bots. Building a valuable category tree that is user-friendly and search engine friendly requires appropriate preparation and planning. We should start […]


  • 21.08.2019 r. Irena Zobniow

    SEO Keyword Research – Best Practices You Should Know

    Keyword research and key phrases are still an extremely important element of SEO. However, their roles and usage techniques are constantly changing. When I started my adventure with SEO about 10 years ago, then it was en vogue to stuff keywords everywhere on the page, wherever you could add them: content, metadata, footer, not taking […]


  • 14.08.2019 r. Irena Zobniow

    A Handbook on Writing SEO Friendly Articles. Part II

    The Biggest Copywriting Mistakes And How to Avoid Them. Working in the SEO industry for over 10 years, I have seen all possible copy mistakes. I have encountered a wide variety of terrible articles, lifeless blog posts and websites’ stale content. Some time ago I wrote an article on the 7 biggest copywriting mistakes but […]


  • 22.07.2019 r. Irena Zobniow

    The 7 Biggest Copywriting Mistakes And How to Avoid Them

    A Handbook on Writing an SEO Friendly Article Without the Biggest Copywriting Mistakes   When writing a piece of content for your website, a blog post, someone’s bio or press release that you want to send to online journalists, you need to think about it in the context of the internet and SEO. It is […]