Mobile-First Indexing for the Whole Web!

Changes from Google that every SEO expert and business owner needs to know

The plan has been announced 4 years ago but now has become a reality. Till September 2020, all websites worldwide will be switched from desktop-first indexing to mobile-first indexing! This means that Google will index your site based on its mobile version – it will use mobile content to position it in Google Search. Although we should bear in mind the fact that today already 70% of websites run on mobile-first indexing, it is huge news for business and SEO industry.

What does “Mobile-First Indexing” Mean for Companies?

The way we prepare websites – also from the technical point of view – will have a big impact on if and how people will see it on Google Search. It applies both to already existing websites and those that will be created. This also means additional work for SEO specialists. 

Among others, they will have to make sure that the content is displayed the same on both desktop and mobile versions of the website and that metadata and structured data is the same. Responsiveness of new websites will be a priority here. 

As mentioned, at the moment Mobile-First Indexing is above 70% so, theoretically, the news is not that revolutionary for the industry. SEO specialists and developers should have prepared every website for mobile. Nevertheless, it is important because so far mobile optimization was not a “must-have” everywhere. Now it is.

Marcin Gaworski, SEO Expert at Insightland