Senior SEO & GEO Specialist

Good SEO starts with one question: what does the client want to achieve, and what is standing in their way today?

Hi! We’re Insightland – a team of SEO & GEO specialists working with brands such as Bytom, Tatuum, Wojas and Wólczanka.

We create tailored-made strategies based on data, testing and real business impact. We work on brand visibility both in search engines and AI-generated answers, combining content, technology, data and brand authority.

In this role, you’ll lead SEO & GEO projects from both a strategic and business perspective: from understanding the client’s goals, through diagnosing challenges and prioritising actions, to monitoring results.

You’ll join a team with strong technical expertise, so we’re looking for someone who can understand and diagnose visibility-related challenges well.

What will you do:

• lead SEO & GEO projects and take ownership of their direction, priorities and results,
• translate clients’ business goals into strategy and concrete actions,
• analyse data, visibility and website health to identify areas with the greatest potential,
• diagnose technical SEO issues and recommend actionable solutions,
• prioritise activities based on their business impact, not just the scale of the issue,
• lead client meetings, discuss results and recommend next steps,
• collaborate with DEV, Content, Analytics and Performance teams on larger changes and implementations,
• monitor results and adjust the strategy based on data.

Apply if you:

• have at least 4 years of experience in SEO and managing projects,
• can analyse data and translate it into concrete recommendations,
• have experience working with clients and understand the business context of SEO activities, including traffic, conversions, revenue and client priorities,
• are comfortable working with GSC, GA4, Screaming Frog, Ahrefs/ Semrush and similar tools,
• have a strong understanding of Technical SEO and can diagnose issues related to areas such as indexing, rendering, information architecture, internal linking or migrations,
• can work effectively with DEV teams,
• can clearly explain complex topics to both technical and business stakeholders,
• set priorities independently and take ownership of your projects,
• communicate fluently and transparently in Polish and English,
• keep up with developments in GEO and see it as a natural direction for the evolution of SEO.

A strong plus:

• experience working with large e-commerce websites,
• experience with server log analysis, SSR/CSR/headless environments, or participation in large-scale website migrations,
• experience automating parts of your work using APIs, scripts, AI or workflows.

What do we offer:

• a high level of autonomy and real influence over the strategy and direction of your projects,
• working with brands that take SEO & GEO seriously and expect us to act as a strategic partner,
• the opportunity to work on large, complex websites and real business challenges,
• collaboration and knowledge sharing with an experienced Technical, Content, Analytics & Performance team,
• access to our self-built tools, AI solutions and R&D projects,
• space to test your own ideas, automate processes and improve the way we work,
• opportunities to take part in training sessions and workshops,
• a culture based on partnership, trust and mutual respect,
• a modern, pet-friendly office in the centre of Wrocław,
• salary aligned with your experience, skills and level of independence, within the range of 10 – 14 000 PLN net (B2B) or 9 000 – 12 000 PLN gross (employment contract).

Recruitment process:

• Short introductory call with HR
• Meeting with the Team Leader
• A task (optional)
• Discussion and final decision

Sound like something for you?
Apply, we’d love to meet you! 🙌