From neutral to clearly positive: AI Search visibility transformation for 3LP

Multi-step process that drove results

Phase 1: Diagnosis (July 2025)

• SERM analysis of branded queries such as: “3LP czy warto”, “3LP opinie”
• Manual monitoring of AI Overview responses.
• Identification of knowledge sources used by AI.

We observed that one of the key internal sources was: https://3lp.eu/opinie/. At that time, the page contained only quoted customer reviews – without structured, SEO-optimized content explaining the brand’s strengths.

Phase 2: Strategic content upgrade (September 2025)

We:

• Created optimized, AI-oriented content for 3lp.eu/opinie.
  
• Added a clear, explicit answer to the question “3LP – czy warto?” → “definitely yes”.
  
• Structured the content around branded reputation keywords:
  
  • “3lp opinie”
  • “3lp czy warto”
    
• Highlighted key differentiators:
  
  • ERP and e-commerce integrations
  • operational scalability
  • cost optimization
  • fulfillment expertise for large-scale e-commerce
    

The goal was not just ranking – but semantic clarity for AI systems.

Phase 3: Authority amplification (Q4 2025)

We launched comprehensive link-building activities:

• Creation and publication of sponsored articles on authoritative, topically relevant industry portals.
• Inclusion of structured, brand-strength-focused information designed to be machine-readable and reusable by AI systems.
• Strengthening the backlink profile to increase trust signals.
  

The articles communicated:

• ERP, platform & analytics integrations,
• scalability aligned with seasonality,
• operational optimization capabilities.

Phase 4: AI Monitoring & validation

Since traditional SEO tools do not measure AI sentiment, we:

• Monitored AI Overview responses daily.
• Tracked changes between July 2025 and January 2026.
• Used our proprietary tool LLM Monitor to observe:
  
  • source citations in LLM responses,
  • presence of 3LP blog content and LB sources
  • sentiment shift over time.
    

We also observed that:

• Blog posts published in December were already appearing as LLM sources:
• The link-building assets were resurfacing in AI answers.

• The optimized /opinie page became a core reference point.

We managed to trigger a measurable evolution in the AI narrative.

Timeline overview

• July 2025 – Neutral AI Overview evaluation identified
  
• September 2025 – Optimized reputation content deployed
  
• October 2025 – AI Overview turns clearly positive
  
• January 2026 – Sponsored articles cited by AI tools (Perplexity, Grok, Copilot)
  
• Ongoing – LLM visibility expansion observed within ~1 month of new publications

AI Overview sentiment shift: from neutral to positive

As a result of the implemented changes, the evaluation of the 3LP brand in AI Overview shifted from neutral and conditional (“it depends on the needs”) to clearly positive and recommendation-driven. 

Importantly, the AI-generated responses began to explicitly reflect the key messages introduced in the optimized content – including direct confirmation that 3LP is worth choosing.

Owned & earned content cited in AI sources

The new blog articles from 3LP started appearing as cited sources in LLM-generated answers, confirming that properly structured, semantically clear content can be quickly indexed and utilized by AI systems. The optimized page presenting opinions evolved from a simple review collection into a structured knowledge hub that actively shaped AI responses. 

Additionally, sponsored and link-building articles began functioning as external trust signals, reinforcing the brand’s positioning and appearing as supporting sources in AI-generated outputs.

Strategic validation of AI-oriented link building

The results of the optimization efforts validated that AI systems rely heavily on clear, unambiguous, and semantically structured brand communication when generating reputation-focused responses.

It also demonstrated that testimonial-only pages are insufficient in the AI search optimization (AISO) strategy – they require contextual, optimized narrative layers. We confirmed that authority-driven link building plays a dual role: beyond improving traditional search visibility, it actively contributes to shaping how AI systems interpret, evaluate, and communicate brand reputation.

Business impact

For a fulfillment provider working with large e-commerce organizations, brand trust is not a soft metric – it directly influences partnership decisions, shortlist inclusion, and sales conversations. By ensuring that AI Overview and LLM systems communicate a clearly positive evaluation of 3LP, we reduced the risk of hesitation at the research stage and increased consistency in how the brand is perceived. 

“Thanks to close collaboration with the team, we were able to significantly improve how the 3LP brand is perceived by artificial intelligence tools. At the beginning of 2025, the brand’s evaluation in AI Overview was ambiguous, and users had no strong conviction as to whether our services were worth using.

After implementing the prepared strategy, AI Overview began guiding users toward a clearly positive perception of 3LP, directly contributing to an improvement in the brand’s image within the AI environment.”

Agnieszka Pająk

PR and Marketing Manager, 3LP (Würth Group Member)