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Preparation of the Analytical Environment
The process of preparing the analytical environment is broken down into 4 steps:
- audit of the existing environment
- implementation of comprehensive analysis of user activity on the website, correct tagging of traffic sources using UTM parameters
- development of an appropriate database structure based on Google BigQuery solutions
- connecting data analysis tools to BigQuery
Benefits of implementation / Key benefits:
- you can create a functional analytical ecosystem that aggregates data from various sources
- you can discover the deep and real insights that define your users
- you can monitor each stage of their customer journey on the website, from the moment the ad is displayed, through the visit to the store, making a transaction, all the way to the analysis of their loyalty measured by RFM components