Preparation of the Analytical Environment

The process of preparing the analytical environment is broken down into 4 steps:

• audit of the existing environment
• implementation of comprehensive analysis of user activity on the website, correct tagging of traffic sources using UTM parameters
• development of an appropriate database structure based on Google BigQuery solutions
• connecting data analysis tools to BigQuery

Benefits of implementation / Key benefits:

• you can create a functional analytical ecosystem that aggregates data from various sources
• you can discover the deep and real insights that define your users
• you can monitor each stage of their customer journey on the website, from the moment the ad is displayed, through the visit to the store, making a transaction, all the way to the analysis of their loyalty measured by RFM components