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15.06.2023 r.Microsoft Power BI. The key to effective data analysis
One of the key factors determining a company’s competitive advantage is the ability and capacity to analyze data quickly, especially the ability to identify key trends and opportunities, and threats inherent in the company’s micro-environment. This naming of opportunities and threats allows for agile action related to shifting advertising budgets, changes in inventory, or launching […]
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09.03.2023 r.Don’t sleep on the change: Migrating from GA3 to GA4
As of this writing, there are approximately 120 days left until Universal Analytics (GA3) stops collecting new data. The July 1, 2023 deadline to migrate to the newer Google Analytics 4 (GA4) is fast approaching, leaving website owners and digital marketers with little time to migrate their data. With the recent release of Google Analytics […]
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21.02.2023 r.Integration of Google Analytics 4 and BigQuery. How much does it cost? Calculator
BigQuery in the Google Analytics ecosystem BigQuery is a database service provided by Google, one of its Google Cloud Platform products. BigQuery is a serverless, scalable cloud data warehouse service. It is designed to handle large data sets along with a large number of SQL queries. Characteristic features of BigQuery include the use of: Here […]
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