Search intent – how to understand user needs?
Search intent is one of the most important factors affecting a website’s positioning in search results. In recent years, Google’s algorithms have undergone significant changes, and understanding user intent has become more important than ever. In this article, we will discuss what search intent is, how to classify it, and how to tailor website content […]
How to conduct a content audit on the website
Content is undoubtedly one of the most important aspects of a website, which – created and presented in a thoughtful manner and in line with the audience’s expectations – can directly translate into profits. Content is not only a way to increase visibility in organic results, although of course its role in this area is […]
Expansion to Foreign Markets – International SEO
More and more companies create offerings for foreign markets. Providing a second language version of the website is the first step towards selling abroad. But what to do to make it stand out in search results and reach users? What to consider when planning an expansion to a different country or countries? When it comes […]
9 Ideas on Where to Draw Inspiration for a Blog Content
A blog is an excellent tool for sharing some industry-related knowledge, inspiration or even trivia. From the SEO point of view, this is a way to increase organic traffic on the site and thus improve visibility in the search engine. A blog should above all meet the needs of users who would come across it […]