24.05.2024 r. Insight Land

From keywords to revenue: Unlocking potential with Insightland’s expertise.

And just like that, out of nowhere, it’s suddenly 27 degrees in April! You glance at your wardrobe in disbelief, wondering if you’re prepared for such unexpected warmth. After enduring a long winter, the memory of where your moccasins even are has faded. But with the upcoming months promising sunshine and warmth, one pair of shoes simply won’t suffice. It’s time for a shopping spree! So, where do you start? Vinted? The local mall? Perhaps you simply Google what you need: moccasins with heels!

Enter Insightland. More than just an SEO and Analytics agency, we’re your digital safe land on a sea of trends.

*This success story wouldn’t happen without these people!

From where do we know that much about a client? We have been in this industry for over 8 years and our accumulated knowledge about fashion, customer behavior and technical side of online shopping is Insightland’s know-how.
We’re not just another agency; we’re a team of passionate enthusiasts crafting strategies for those hungry for sales growth. We do website audits, we create SEO-friendly content, we improve visibility and while providing complex service we have a simple, final goal – to unlock the potential and increase client’s revenue.
We know you’re likely to whip out your phone for online shopping, and we’ve got our finger on the pulse of what’s in vogue. We can describe you well: Quality matters to you, and so does finding the perfect pair of moccasins with just the right amount of flair. And we do know that you are about to buy a new pair of shoes.
Insightland is here to guide brands like Hego’s Milano to your screen, ensuring you find exactly what you’re looking for while Hego’s Milano can focus on making shoes clients love. Clients like you. As Insightland, we are inside of insights that our business partners can be outside and run their business.

A brief story of success, where moccasins and page indexing played a main role

So, why are we sharing this story? Because we’ve witnessed firsthand the remarkable transformation of one of our clients. Hego’s Milano, an online boutique, achieved significant improvements in website indexing and traffic, despite modest financial investments. Insightland people make magic on a daily basis, and the results are worth nominating for the European Search Award!

Hego’s Milano DNA vs keywords

The main goal of the whole makeover was to bolster traffic to the Hego’s Milano website, and enhancing keyword positions served as a crucial element of the strategy. Acheving this was possible only thanks to unlocking service potential by fixing urgent technical issues.
Hego’s Milano distinguished itself by its keen focus on emerging trends, offering a curated selection of high-quality products sourced from renowned brands. Moreover, their appeal extended to a discerning audience of female consumers who were not only fashion-conscious but also sought after novelty in their footwear choices. By aligning our strategies with these brand attributes, we ensured that our efforts resonated with the core values and aspirations of Hego’s Milano’s target demographic, thereby maximizing the impact of our digital initiatives.
We wanted to increase the keyword positions for keywords related to brands and keywords from the lower sales funnel level to reach the targeted audience, so knowing well the brand identity was a must.

Creativity followed by implementation

With the stage set, Insightland unveiled its arsenal of technical prowess. Firstly, a meticulous audit revealed the presence of hidden adversaries – content duplication across 2 million pages, concealed within server configurations.

*We love working remotely, but physical presence is still something we cherish. Our team meets often in our office, where all of Insightland’s strategies are created.

Yet, our mission against duplication did not stop at the surface level. Recognizing the need for well-established digital defenses, Insightland erected a formidable barrier against the upcoming scourge of duplication. Through the implementation of advanced safeguards and protocols, they fortified Hego’s Milano’s, ensuring that the specter of duplication would be banished.

It’s time to share a secret:

We wouldn’t be fully honest without sharing at least one secret. Which errors from Google Search Console did we correct?

  • Server errors
  • 404 errors
  • Duplications errors

We corrected it by adding 301 redirects to related pages from 404 errors and improved the internal linking. The server configuration was checked and corrected due to compression settings (gzip) and the correctness of server-side scripts.
With surgical precision, Insightland optimized URL indexation, rectified server errors, and erected digital defenses against the encroaching scourge of duplication.

Conclusion: a triumph beyond measure

An astonishing increase in revenue stands as a testament to the efficacy of our approach. With each percentage point representing tangible growth, it’s clear that Insightland’s intervention has propelled Hego’s Milano to unprecedented heights.
But the impact extends beyond mere numbers. It’s about the stories behind those statistics – the newfound visibility, and the influx of delighted customers discovering their perfect pair of shoes with ease.
In the end, it’s not just about optimizing URLs or rectifying server errors; it’s about crafting narratives of success by unlocking the potential, where brands thrive and customers find exactly what they’re searching for. And in this tale of triumph, Insightland emerges as the unsung hero, steering brands towards digital glory with unwavering dedication and unrivaled expertise.

Our holistic approach makes success stories, because good SEO and analytics are only means, not the final goal. Final goal is a client’s ultimate success. What’s combining those two seemingly disparate specializations? Insights, priceless insights that allow us to build data-driven strategies that give great results, like it was this time!