What is user experience in SEO? The Google Page Experience Update

Schema.org structured data – is a special method of representing data on websites, co-developed by Microsoft, Google, Yandex and Yahoo, which allows search engines to evaluate their content in an easier and more accurate manner. In addition to benefits in terms of easier access to website data, using relevant structured data allows search engines to […]

SEO comprises two main areas of activity: optimization of the website itself (this is where we address the technical aspects as well as the content) and off-site optimization. While the latter area obviously requires continuous efforts, since it’s all about acquiring external links, it’s easy to fall into a trap when it comes to optimizing […]

More and more entrepreneurs and business owners are becoming aware that simply creating a website is no longer enough to take their business to the next level of growth and attract new customers. Unfortunately, those days are long gone and staying ahead of the competition online is not an easy task. This can be done, […]

Increasing conversions is the ultimate goal of all efforts related to website positioning. However, we need to remember that a conversion can be defined differently depending on the type/nature/specificity of the website. An online store will seek to increase the number of purchases, whereas service-oriented websites will aim to gain more leads. In both cases, […]