Wojas.pl: 67% sales increase in e‑store from organic traffic

In some cases we’d like to analyze interactions over longer periods of time and across many sessions. Marketing attribution is one of the important use cases requiring such a multi-session approach. In an attribution problem, we analyze the traffic sources leading to a conversion and evaluate the impact of each source (basically saying, which sources were essential for that particular conversion and which were redundant).

A sound SEO strategy assumes organic traffic growth and is based on several fundamental principles. One of them is customization, which, when properly implemented and managed, is the key to success. User customization drives up sales, and that’s the most important reason to analyze recent trends and be visible right where the customer is searching […]

Introduction A new product launch, especially such with high sales expectations both in the offline channel as well as on the Internet, should always be preceded by a thorough analysis of the customers’ needs and opportunities to reach them. Once we know what a prospective customer is looking for, we can lead them to a […]

2021 was an important year for e-commerce. It was dynamic and unpredictable. It forced the need for quick adaptation and changing the approach to doing business, putting the emphasis on different aspects. However, it also proved that the industry is ready for these challenges and gets better at understanding them. It has been growing, attracting […]