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Wojas.pl: 67% sales increase in e‑store from organic traffic
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24.05.2024 r.
From keywords to revenue: Unlocking potential with Insightland’s expertise.
And just like that, out of nowhere, it’s suddenly 27 degrees in April! You glance at your wardrobe in disbelief, wondering if you’re prepared for such unexpected warmth. After enduring a long winter, the memory of where your moccasins even are has faded. But with the upcoming months promising sunshine and warmth, one pair of […]
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30.11.2022 r.
How to improve the e-commerce shopping process?
e-Commerce shopping process in 2022 Given the ongoing economic context, the dynamics of shopping are constantly changing. In fact, nine out of ten Polish consumers admit that they have modified or plan to modify their usual shopping routine.[1] Some of the new shopping strategies identified include: At the same time, the nature of today’s changes […]
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26.08.2022 r.
User Paths – A Data Driven Model
In some cases we’d like to analyze interactions over longer periods of time and across many sessions. Marketing attribution is one of the important use cases requiring such a multi-session approach. In an attribution problem, we analyze the traffic sources leading to a conversion and evaluate the impact of each source (basically saying, which sources were essential for that particular conversion and which were redundant).
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10.08.2022 r.
Building an SEO strategy based on trends
A sound SEO strategy assumes organic traffic growth and is based on several fundamental principles. One of them is customization, which, when properly implemented and managed, is the key to success. User customization drives up sales, and that’s the most important reason to analyze recent trends and be visible right where the customer is searching […]