How to improve the e-commerce shopping process?
e-Commerce shopping process in 2022 Given the ongoing economic context, the dynamics of shopping are constantly changing. In fact, nine out of ten Polish consumers admit that they have modified or plan to modify their usual shopping routine. Some of the new shopping strategies identified include: At the same time, the nature of today’s changes […]
User Paths – A Data Driven Model
In some cases we’d like to analyze interactions over longer periods of time and across many sessions. Marketing attribution is one of the important use cases requiring such a multi-session approach. In an attribution problem, we analyze the traffic sources leading to a conversion and evaluate the impact of each source (basically saying, which sources were essential for that particular conversion and which were redundant).
Building an SEO strategy based on trends
A sound SEO strategy assumes organic traffic growth and is based on several fundamental principles. One of them is customization, which, when properly implemented and managed, is the key to success. User customization drives up sales, and that’s the most important reason to analyze recent trends and be visible right where the customer is searching […]
Trend life cycle vs. SEO efficiency: How can you make e-commerce ready for the incoming sales?
Introduction A new product launch, especially such with high sales expectations both in the offline channel as well as on the Internet, should always be preceded by a thorough analysis of the customers’ needs and opportunities to reach them. Once we know what a prospective customer is looking for, we can lead them to a […]