Irena Zobniów Co-founder & SEO Strategist at Insightland recaps the past year in the SEO industry, and discusses important trends and challenges we will face in 2023.  1. Event of the Year in the SEO/SEM industry For most industry insiders, the most important event of the year was the SEO Poland conference, where we were […]

Introduction A new product launch, especially such with high sales expectations both in the offline channel as well as on the Internet, should always be preceded by a thorough analysis of the customers’ needs and opportunities to reach them. Once we know what a prospective customer is looking for, we can lead them to a […]

2021 was an important year for e-commerce. It was dynamic and unpredictable. It forced the need for quick adaptation and changing the approach to doing business, putting the emphasis on different aspects. However, it also proved that the industry is ready for these challenges and gets better at understanding them. It has been growing, attracting […]

Content is undoubtedly one of the most important aspects of a website, which – created and presented in a thoughtful manner and in line with the audience’s expectations – can directly translate into profits. Content is not only a way to increase visibility in organic results, although of course its role in this area is […]