Irena Zobniow

Advantages of External SEO Support that You Didn’t Expect. Having an experienced SEO specialist in your team who will take care of your website in terms of its technical compatibility with Google or other search engines, and at the same time engaging in off-site SEO activities can be a big benefit. In many cases, however, […]

SEO Tool Guide For Every Expert! Keywords in regards to SEO are an absolute must. You cannot have an effective SEO strategy without them! This is why there are so many different tools that can help you with keyword research, tracking and generating some of them! You can sometimes feel lost due to the quantity […]

We can see menus, i.e. categories that make it easier for the user to navigate the site on practically every web page. However, not only users use the category structure, but also search engine bots. Building a valuable category tree that is user-friendly and search engine friendly requires appropriate preparation and planning. We should start […]

Keyword research and key phrases are still an extremely important element of SEO. However, their roles and usage techniques are constantly changing. When I started my adventure with SEO about 10 years ago, then it was en vogue to stuff keywords everywhere on the page, wherever you could add them: content, metadata, footer, not taking […]

Let’s take a look at the second part of our statistics update and July seasonality trends! Apart from the stats, we would like to share our insights and tips with you. As you know SEO effects are never stable, because there are many factors that influence them. We need to continuously work to achieve better […]

The Biggest Copywriting Mistakes And How to Avoid Them. Working in the SEO industry for over 10 years, I have seen all possible copy mistakes. I have encountered a wide variety of terrible articles, lifeless blog posts and websites’ stale content. Some time ago I wrote an article on the 7 biggest copywriting mistakes but […]

SEO strategy – a plan and trendy expression that everyone uses nowadays. And that is fine. Because every website needs some SEO strategy, no matter if it’s a new website, an already existing one, a huge e-commerce site or small local business. Everybody needs SEO while promoting services or products on the internet. And SEO […]

Search engines are making us lazier and lazier. We more often choose to check everything online rather than use dictionaries, encyclopedias or ask somebody face-to-face. In fact, this might actually weaken our soft skills, including communication. Search engines are understanding us and our intentions better and better. As a result, we have started to create […]

A Handbook on Writing an SEO Friendly Article Without the Biggest Copywriting Mistakes   When writing a piece of content for your website, a blog post, someone’s bio or press release that you want to send to online journalists, you need to think about it in the context of the internet and SEO. It is […]

We are starting a new series in which we will share our results and experience every month. It is not the figures themselves that are important here, but what they show, what we can deduce from them. What is important, we know how difficult business activities are in the context of seasonality, so we want […]