How to plan SEO content on the website based on the sales funnel strategy
Creating content on the website that attracts the attention of users and, at the same time, favors their purchasing decisions is currently quite a challenge. Writing a correct text covering a given topic is no longer enough because users’ needs go much more profound – from answering their questions and building trust to finally realizing […]
Summary of 2022 in the SEO industry
Irena Zobniów Co-founder & SEO Strategist at Insightland recaps the past year in the SEO industry, and discusses important trends and challenges we will face in 2023. 1. Event of the Year in the SEO/SEM industry For most industry insiders, the most important event of the year was the SEO Poland conference, where we were […]
Trend life cycle vs. SEO efficiency: How can you make e-commerce ready for the incoming sales?
Introduction A new product launch, especially such with high sales expectations both in the offline channel as well as on the Internet, should always be preceded by a thorough analysis of the customers’ needs and opportunities to reach them. Once we know what a prospective customer is looking for, we can lead them to a […]
Summary of 2021 in e-commerce and SEO – Irena Zobniów
2021 was an important year for e-commerce. It was dynamic and unpredictable. It forced the need for quick adaptation and changing the approach to doing business, putting the emphasis on different aspects. However, it also proved that the industry is ready for these challenges and gets better at understanding them. It has been growing, attracting […]