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14.02.2024 r.
Changes in the search engine – AI, SGE, GEN Z
Over the past few months, we have witnessed the development of AI capabilities, especially in marketing. It’s well known that the internet is full of theories about how AI can affect, among others, the professions we know or the way specific tasks are performed. Changes should also be expected in the e-commerce purchasing process and […]
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30.11.2022 r.
How to improve the e-commerce shopping process?
e-Commerce shopping process in 2022 Given the ongoing economic context, the dynamics of shopping are constantly changing. In fact, nine out of ten Polish consumers admit that they have modified or plan to modify their usual shopping routine.[1] Some of the new shopping strategies identified include: At the same time, the nature of today’s changes […]