One of the key factors determining a company’s competitive advantage is the ability and capacity to analyze data quickly, especially the ability to identify key trends and opportunities, and threats inherent in the company’s micro-environment. This naming of opportunities and threats allows for agile action related to shifting advertising budgets, changes in inventory, or launching […]

BigQuery in the Google Analytics ecosystem BigQuery is a database service provided by Google, one of its Google Cloud Platform products. BigQuery is a serverless, scalable cloud data warehouse service. It is designed to handle large data sets along with a large number of SQL queries. Characteristic features of BigQuery include the use of: Here […]